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Consumer and Market Insights: Suncare in Denmark

Consumer and Market Insights: Suncare in Denmark


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Executive Summary

The Suncare market in Denmark will register high growth in value terms during 2015-2020. The Sun Protection category, which has the highest volume share as on 2015, is expected to record the fastest growth during 2015-2020. Danish Suncare market is led by the international players such as L'Oreal Group and Beiersdorf AG.

Key Findings

Low inflation rate and high disposable income will provide growth opportunities for the Suncare market in Consumer Goods sector.

The Flip/Snap Top is the most commonly used closure type, and its usage is forecast to grow at a CAGR of 3.1% in the Danish Suncare market during 2015-2020.

L'Oreal and Nivea are the leading brands in Suncare market in Denmark.

Hypermarkets & Supermarkets is the leading distribution channel in the Danish Suncare market.

Synopsis

Canadean's Consumer and Market Insights report on the Suncare market in Denmark provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass and others; container data for: Bottle, Tube, Aerosol and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Introduction

Report Scope

Country Context

Macroeconomic indicators- Population and age structure, GDP and Consumer Price Index

Market Overview

Value and volume analysis for Danish Suncare market

Historic and forecast consumption in Danish Suncare market

Degree of trade up/down in Danish Suncare market

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by category with change in market share

Average category level pricing

Retail Landscape and Key Distribution Channels

Leading retailers in Danish Cosmetics & Toiletries market

Leading distribution channels (value terms) in the Danish Suncare market

Leading distribution channels (value terms) by category

Packaging

Suncare market by type of packaging material/container (in volume terms)

Suncare market by type of packaging closure/outer (in volume terms)

Suncare market by type of packaging, forecast (in volume terms)

Brand Share

Market share of leading brands (in value terms) by category

Appendix

Country context

Category value and volume data

Sector Overview

Packaging data

Category definitions

Channel definitions

Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Category volume consumption by age, gender, education and urbanisation,2015

Figure 3: Consumers purchase behavior-Trading up/down, 2015

Figure 4: Market volume share analysis by category, 2015

Figure 5: Growth analysis by category, 2010-2020

Figure 6: Change in market share by category, 2015-2020

Figure 7: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014

Figure 8: Leading distribution channels by category, 2015

Figure 9: Packaging analysis- key packaging material, type, closure and outer, 2015

Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 11: Brand share by categories, 2015

Table 1: Market value analysis in DKK and USD, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: USD to DKK

Table 4: Average prices (DKK and USD) by category, 2015

Table 5: Leading retailers

Table 6: Leading brands by category, 2015

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L'Oreal Group

Beiersdorf AG

Matas

Clarins Group

Dermapharm A/S

Oriflame Cosmetics Global SA,Shiseido Company

Limited

Estee Lauder Inc

PZ Cussons Beauty LLP

He-Shi

Johnson & Johnson GmbH

Coty Inc,

Ultrasun

Denmark, Suncare, After-Sun, Self-Tan, Sun Protection, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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