Consumer and Market Insights: Suncare in Germany

Consumer and Market Insights: Suncare in Germany


  • Products Id :- CS2835MF
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  • Pages: 66
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Executive Summary

The Suncare market in Germany will register marginally higher growth in value terms during 2015-2020 compared to 2010-2015. Sun Protection is the dominant category in value terms in 2015 and will also register the fastest growth during 2015-2020 followed by the After-Sun category. Private label Suncare products are high in demand in Germany as consumers consider them to be a good alternative to costly brands. Demand for child specific Suncare products will increase as consumers are taking extra care to protect delicate skin of babies and kids against prolonged exposure to sun rays.

Key Findings

Strong economy and consumers with high disposable income will positively impact the consumer packaged goods market in Germany.

Among the three categories analyzed, the Sun Protection is the leading value category with 75.7% share by value in the German Suncare market.

Hypermarkets & Supermarkets and Health & Beauty stores are the leading distribution channels for Suncare products.

Beiersdorf AG and L'Oreal Group are the market leaders in the German Suncare market.

Value and Products Specificity are the major consumer trends that are driving the German Suncare market.

Suncare products specific for children and aging population will gain demand in future in the country.

Synopsis

Canadean's Consumer and Market Insights report on the Suncare market in Germany provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Drug stores & Pharmacies, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Tube, Bottle, Aerosol, and others

Consumer level trends: Top four consumer trends which influence Suncare products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Suncare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on new products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion



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Ken Research
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Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview

Value and volume analysis for Germany's Suncare market

Historic and forecast consumption in Germany's Suncare market

Degree of trade up/down in Germany's Suncare market

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by category with change in market share

Average category level pricing

Retail Landscape and Key Distribution Channels

Leading retailers in Germany's Cosmetics & Toiletries market

Leading distribution channels (value terms) in Germany's Suncare market

Leading distribution channels (value terms) by category

Packaging

Suncare market by type of packaging material/container (in volume terms)

Suncare market by type of packaging closure/outer (in volume terms)

Suncare market by type of packaging, forecast (in volume terms)

Brand and Private Label Share

Penetration of private label by category in Germany's Suncare market

Private label growth (in value terms) compared to brands

Brand share of leading brands (in value terms) by category

Consumer trend analysis

Canadean'sconsumer trend framework and explanation of the Mega-trends

For key trends in Germany's Suncaremarket

How the trend is influencing consumption in Germany's Suncaremarket

How to target the trend in Germany's Suncaremarket

How the trend will evolve in Germany's Suncaremarket

Key target demographic and the rate and which the trend will evolve

Key drivers in the market that will increasingly influence consumption

Innovation examples

New product examples launched in Germany's Suncaremarket

Appendix

Country context

Category value and volume data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Explanation of sub-trends

Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Consumers purchase behavior-Trading up/down, 2015

Figure 3: Market volume share analysis by category, 2015

Figure 4: Growth analysis by category, 2010-2020

Figure 5: Change in market share by category, 2015-2020

Figure 6: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014

Figure 7: Leading distribution channels by category, 2015

Figure 8: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 10: Private label penetration by categories, 2015

Figure 11: Private label and brand share growth, 2012-2015

Figure 12: Brand share by categories, 2015

Table 1: Market value analysis in EUR and USD, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: USD to EUR

Table 4: Average prices (EUR and USD) by category, 2015

Table 5: Leading retailers

Table 6: Leading brands by category, 2015

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Beiersdorf AG

L'Oreal Group

Johnson & Johnson GmbH

LVMH Mot Hennessy-Louis Vuitton

Clarins Group

Coty Inc.

Estee Lauder Inc.

Juvena

Mirato S.p.A.

Energizer Holdings Inc.

Bolton Group

Yves Rocher International

Avon Products Inc.

Unilever PLC

Procter & Gamble

Marbert

Germany, Suncare, After-Sun, Self-Tan, Sun Protection, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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