Consumer and Market Insights: Suncare in Hong Kong

Consumer and Market Insights: Suncare in Hong Kong


  • Products Id :- CS2837MF
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  • Pages: 40
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Executive Summary

The Suncare market in Hong Kong is led by the Sun Protection category in both value and volume terms, as on 2015. The Self-Tan category will gain market share during 2015-2020. Health & Beauty Stores is the leading channel for distribution of Suncare products in the country.

Key Findings

Of the three categories analyzed, Sun Protection will be the largest as well as fastest growing value category, registering a CAGR of 5.5% during 2015-2020

Health & Beauty Stores is the leading distribution channel accounting for nearly two-fifth of the overall Suncare distribution in Hong Kong

The use of Rigid Plastics is forecast to register fastest growth among packaging materials during 2015-2020

Bayer AG and the Mentholatum Company, Inc. are the market leaders in Hong Kong's Suncare market

Synopsis

Canadean's Consumer and Market Insights report on the Suncare market in Hong Kong provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass and others; container data for: Bottle, Tube, Aerosol and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning



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Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview

Value and volume analysis for Hong Kong Suncare market

Historic and forecast consumption in Hong Kong Suncare market

Degree of trade up/down in Hong Kong Suncare market

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by category with change in market share

Average category level pricing

Retail Landscape and Key Distribution Channels

Leading retailers in Hong Kong Cosmetics & Toiletries market

Leading distribution channels (value terms) in Hong Kong's Suncare market

Leading distribution channels (value terms) by category

Packaging

Suncare market by type of packaging material/container (in volume terms)

Suncare market by type of packaging closure/outer (in volume terms)

Suncare market by type of packaging, forecast (in volume terms)

Brand Share

Market share of leading brands (in value terms) by category

Appendix

Country context

Category value and volume data

Sector Overview

Packaging data

Category definitions

Channel definitions

Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Consumers purchase behavior-Trading up/down, 2015

Figure 3: Market volume share analysis by category, 2015

Figure 4: Growth analysis by category, 2010-2020

Figure 5: Change in market share by category, 2015-2020

Figure 6: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014

Figure 7: Leading distribution channels by category, 2015

Figure 8: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 10: Brand share by categories, 2015

Table 1: Market value analysis in HKD and USD, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Average prices (HKD and USD) by category, 2015

Table 4: Leading retailers

Table 5: Leading brands by category, 2015

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Beiersdorf AG

Shiseido Company Limited

The Mentholatum Company Inc.

Merck & Co. Inc.

Bayer AG

Clarins Group

Estee Lauder Inc.

Energizer Holdings Inc.

L'Oreal Group

Amorepacific Corporation

DHC Corporation

Kose Corporation

Shu Uemura Cosmetics Inc.

Hong Kong, Suncare, After-Sun, Self-Tan, Sun Protection, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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