Consumer and Market Insights: Suncare in Mexico

Consumer and Market Insights: Suncare in Mexico


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Executive Summary

The Suncare market in Mexico is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015 driven by improving economy and a large young working population. Sun Protection is the leading value category which is also forecast to register the fastest growth during 2015-2020 among all categories. Suncare consumption among Mexicans is mainly influenced by the Personalization and Added Functionality trends in the market.

Key Findings

The Mexican Suncare market is expected to register higher growth in value terms during 2015-2020 compared to 2010-2015.

Among the three categories analyzed, the Sun Protection is the leading value category with 70.0% share by value in the Mexican Suncare market.

Hypermarkets & Supermarkets is the leading distribution channels for Suncare products in the country.

Bayer AG and Energizer Holdings, Inc. are the market leaders in the Mexican Suncare market.

Personalization and Added Functionality are the major consumer trends that are driving the Mexican Suncare market.

Suncare products made of natural ingredients will gain demand in future in Mexico.

Synopsis

Canadean's Consumer and Market Insights report on the Suncare market in Mexico provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Drug stores & Pharmacies, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Tube, Bottle, Aerosol, and others

Consumer level trends: Top four consumer trends which influence Suncare products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Suncare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on new products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion



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Ken Research
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Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview

Value and volume analysis for the Mexican Suncare market

Historic and forecast consumption in the Mexican Suncare market

Degree of trade up/down in the Mexican Suncare market

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by category with change in market share

Average category level pricing

Retail Landscape and Key Distribution Channels

Leading retailers in the Mexican Cosmetics & Toiletries market

Leading distribution channels (value terms) in the Mexican Suncare market

Leading distribution channels (value terms) by category

Packaging

Suncare market by type of packaging material/container (in volume terms)

Suncare market by type of packaging closure/outer (in volume terms)

Suncare market by type of packaging, forecast (in volume terms)

Brand Share

Brand share of leading brands (in value terms) by category

Consumer trend analysis

Canadean'sconsumer trend framework and explanation of the Mega-trends

For key trends in the Mexican Suncaremarket

How the trend is influencing consumption in the Mexican Suncaremarket

How to target the trend in the Mexican Suncaremarket

How the trend will evolve in the Mexican Suncaremarket

Key target demographic and the rate and which the trend will evolve

Key drivers in the market that will increasingly influence consumption

Innovation examples

New products launched in the Mexican Suncare market

Appendix

Country context

Category value and volume data

Sector Overview

Packaging data

Category definitions

Channel definitions

Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Consumers purchase behavior-Trading up/down, 2015

Figure 3: Market volume share analysis by category, 2015

Figure 4: Growth analysis by category, 2010-2020

Figure 5: Change in market share by category, 2015-2020

Figure 6: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014

Figure 7: Leading distribution channels by category, 2015

Figure 8: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 10: Brand share by categories, 2015

Table 1: Market value analysis in MXN and USD, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: USD to MXN

Table 4: Average prices (MXN and USD) by category, 2015

Table 5: Leading retailers

Table 6: Leading brands by category, 2015

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Bayer AG

Energizer Holdings Inc.

Expanscience Laboratories

Clarins Group

L'Oreal Group

Beiersdorf AG

Estee Lauder Inc.

Coty Inc.

Merck & Co. Inc.

Cerapil St. Louis

SRL

Australian Gold

Jafra Cosmetics International Sa

Stiefel Laboratories Inc.

Pierre Fabre Dermo-Cosmetique

Mary Kay Cosmetics Pty. Ltd.

Avon Products Inc.

Mexico, Suncare, After-Sun, Self-Tan, Sun Protection, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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Single User License
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