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Consumer and Market Insights: Oral Hygiene in Mexico

Consumer and Market Insights: Oral Hygiene in Mexico


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Executive Summary

Summary

Mexico's Oral Hygiene market is forecast to register growth in value as well as volume terms during 2015-2020. The Toothpaste category has the largest volume share in 2015 while the Toothbrushes & Replacement Heads category is projected to witness fastest growth during 2015-2020. Innovations will help manufacturers of Oral Hygiene products to stand out in market. Also, online channels will gain prominence for sale of Oral Hygiene products due to the convenience associated with E-commerce.

Key Findings

Among the six categories analyzed, Toothpaste category has the largest volume share in 2015 while the Toothbrushes & Replacement Heads category is projected to witness fastest growth during 2015-2020.

Hypermarkets & Supermarkets is the leading distribution channel accounting for nearly half of the overall Oral Hygiene products distribution in Mexico.

Flexible Packaging is the most commonly used packaging material in the Oral Hygiene market.

Colgate-Palmolive Gmbh, Johnson & Johnson Gmbh, are the leading market players in the country.

Synopsis

Canadean's Consumer and Market Insights report on the Oral Hygiene market in Mexico provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes & Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands.

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Convenience Stores, and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metals and Paper and Boards; container data for: Tube, Blister Pack, Bottle and others

Consumer level trends: Top four consumer trends which influence Oral Hygiene products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Oral Hygiene products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on new products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion



Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
ankur [@] kenresearch.com
+91-9015378249
www.kenresearch.com

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview

Value and volume analysis for Mexico's Oral Hygiene market

Historic and forecast consumption in Mexico's Oral Hygiene market

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by category with change in market share

Average category level pricing

Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

Leading retailers in Mexico's Cosmetics & Toiletries market

Leading distribution channels (value terms) in Mexico's Oral Hygiene market

Leading distribution channels (value terms) by category

Packaging

Oral Hygiene market by type of packaging material/container (in volume terms)

Oral Hygiene market by type of packaging closure/outer (in volume terms)

Oral Hygiene market by type of packaging, forecast (in volume terms)

Brand Share

Market share of leading brands (in value terms) by category

Consumer trend analysis

Canadean's consumer trend framework and explanation of the Mega-trends

For key trends in Mexico's Oral Hygiene market

How the trend is influencing consumption in Mexico's Oral Hygiene market

How to target the trend in Mexico's Oral Hygiene market

How the trend will evolve in Mexico's Oral Hygiene market

Key target demographic and the rate and which the trend will evolve

Key drivers in the market that will increasingly influence consumption

Innovation examples

New products launched in Mexico's Oral Hygiene market

Appendix

Country context

Category value and volume data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume share analysis by category, 2015

Figure 3: Growth analysis by category, 2010-2020

Figure 4: Change in market share by category, 2015-2020

Figure 5: Leading distribution channels, overall Cosmetics & Toiletries market, 2011-2014

Figure 6: Leading distribution channels by category, 2015

Figure 7: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 9: Brand share by categories, 2015

Table 1: Market value analysis in MXN and USD , 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: USD to MXN

Table 4: Average prices (MXN and USD ) by category, 2015

Table 5: Segment level analysis by category, 2015

Table 6: Leading retailers

Table 7: Leading brands by category, 2015

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The Procter & Gamble Company

Sunstar Suisse S.A.

Colgate-Palmolive Gmbh

Johnson & Johnson Gmbh

Glaxosmithkline Plc

Laboratorios Clinic

Zoothbrush

Church & Dwight Co.

Inc.

Boiron

Mexico, Oral Hygiene, Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes & Replacement Heads and Toothpaste, Flossing Tape, Unwaxed Dental Floss, Waxed Dental Floss, Denture Cleansers, Denture Fixatives, Other Denture Care Products, Medicinal Mouthwash, Standard Mouthwash, Manual Toothbrushes, Power Toothbrushes, Bicarbonate of Soda Toothpaste, Cosmetic Toothpaste, Specialist Toothpaste, Standard Toothpaste, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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