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Consumer and Market Insights: Feminine Hygiene Market in Turkey

Consumer and Market Insights: Feminine Hygiene Market in Turkey

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Executive Summary

The Turkeys Feminine Hygiene market is forecast to register strong growth in value as well as volume terms during 2015-2020. The Sanitary Pads category will have the largest volume share as well as the fastest growing category during 2015-2020. Increased market penetration and products for the middle class will influence consumption in the Turkish Feminine Hygiene market

Key Findings

Stable economic growth coupled with a large young population base will drive the demand for Consumer Packaged Goods in Turkey

The Feminine Hygiene market in Turkey is forecast to register higher growth during 2015-2020 compared to 2010-2015

The Internal Cleansers & Sprays category will register the fastest growth in value terms during 2015-2020

Flexible Packaging is the most used packaging material in the Feminine Hygiene market in Turkey

Value and Digital Consumption are the major trends driving the Turkish Feminine Hygiene market

Demand for social media and masstige products will rise in Turkeys Feminine Hygiene market


Canadeans Consumer and Market Insights report on the Feminine Hygiene market in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Sanitary Pads, Pantiliners & Shields, Tampons, Womens Disposable Razors & Blades and Internal Cleansers & Sprays with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: Bottles, Box, Aerosol and others.

Consumer level trends: Top four consumer trends which influence Feminine Hygiene consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Feminine Hygiene consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics

Value and volume analysis for the Turkish Feminine Hygiene market

Historic and forecast consumption in the Turkish Feminine Hygiene market

Category volume consumption analysis by gender, age, education and urbanization

Degree of trade up/down in the Turkish Feminine Hygiene market

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Average category level pricing

Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

Leading retailers in the Turkish Cosmetics & Toiletries market

Leading distribution channels (value terms) in the Turkish Feminine Hygiene market

Leading distribution channels ((value terms) by category


Personal Hygiene market by type of packaging material/container (in volume terms)

Personal Hygiene market by type of packaging closure/outer (in volume terms)

Personal Hygiene market by type of packaging, forecast (in volume terms)

Brand and Private Label Share

Market share of leading brands (in value terms) by category

Consumer trend analysis

Canadean?s consumer trend framework and explanation of the sub-trends

For key trends in the Turkey Feminine Hygiene market

How the trend is influencing consumption in the Turkey Feminine Hygiene market

How to target the trend in the Turkey Feminine Hygiene market

How the trend will evolve in the Turkey Feminine Hygiene market

Key target demographic and the rate and which the trend will evolve

Key drivers in the market that will increasingly influence consumption

Innovation examples

New product examples launched in the Turkish Feminine Hygiene market


Country context

Category value and volume data

Consumer Demographics data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Explanation of sub-trends


About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Category volume consumption by age, gender, education and urbanisation,2015

Figure 3: Consumers purchase behavior -Trading up/down, 2015

Figure 4: Market volume share analysis by categories, 2015

Figure 5: Growth analysis by category, 2010-2020

Figure 6: Change in market share by category, 2015-2020

Figure 7: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014

Figure 8: Leading distribution channels by category, 2015

Figure 9: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 11: Brand share analysis by categories, 2015

Table 1: Market value analysis in TRY and USD, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: USD to TRY

Table 4: Average prices (TRY and USD) by category, 2015

Table 5: Segment level analysis by category, 2015

Table 6: Leading retailers

Table 7: Leading brands by category, 2015

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To know more information on Purchase by Section, please send a mail to query [@]

Hayat Bulgaria Chemical Ltd.

Kimberly-Clark Corporation

The Procter & Gamble Company

Bodywise (Uk) Ltd

Johnson & Johnson Gmbh

Ontex International

Ulker Group and Bodywise (Uk) Ltd

Turkey, Feminine Hygiene, Internal Cleansers & Sprays, Pantiliners & Shields, Sanitary Pads, Tampons And Womens Disposable Razors & Blades, Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores, Channel Share, Brand Share, Market Share, Packaging, Materials, Containers, Closure, Outer, Volume Share, Value Share

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