Service Tax Additional
select a format
Recent Viewed Reports
Why Ken Reasearch?
This is with regards to your report on India PVC pipes and fitting market outlook industry outlook to 2019. This is a very well written report and accept my compliments on the same.... ... "Mohit Mittal, Consultant, KPMG Advisory Services"
I am pleased to see the very useful and productive information in the report..Very well structured great presentation reflect professionalism in your research studies.... "Mustafa Masood, Financial Analyst , Coldwell Banker Riyadh"
While we still are studying and analysing your reports about Vietnam & Thailand, we would like to convey to your research team that they have done a very good job in compiling so much of information together. We hope to see more of such well researched reports. All the best & keep it up. ... "Prashant Bhagwat,General Manager, Mahindra"
We would like to appreciate Ken Research for their great efforts and wonderful support in providing the Market Intelligence Report for ITPC. The information, statistics and research are well understandable and very clear to the point. We are happy with Ken research for their good client service, on-time delivery of the report and as said the report itself. Thank you Ken research for bringing the valuable output for us. We would be looking forward to have more research with you in the near future. Wish you a success in your business!... "Jestin Mathew, Indonesian Trade Promotion Center"
The Report was very interesting and useful for me... "Marketing Manager, Western Union Business Solutions"
KENCB10 - Avail a discount of 10% and cash back of 10% on all publications. Applicable on all licenses. Not Applicable on Ken Research Publications Limited Time Period Offer T&C apply
• Promo code can be used 1 time per user
The report titled "Indian Beer Market Outlook to 2015-Strong Lager Beer Driving the Demand" provides a comprehensive analysis on Indian beer market. The report discusses in details various aspects such as market size of beer on the basis of consumption, per capita consumption, market segmentation, competitive landscape and company profiles of the major players operating in the country.
The future projections are presented for the base case, conservative case and aggressive case scenario providing an insight on the prospects in the Indian beer industry.
Indian Beer Market is the second fastest growing segment after Wine in the Indian alcoholic beverage industry which has registered phenomenal growth of % in the last 5 years from the levels of almost 100 million cases consumption in FY'2005. Indian beer consumption has doubled in last 5 years and has crossed the benchmark of million cases sales in FY'2010.
Beer market has been segmented into strong beer and mild beer on the basis of their alcohol content. Strong beer which has alcohol content more than 5%, dominates the Indian market accounting for ~% of the total beer consumed in India, stating its popularity and preference.
Indian beer industry is a concentrated market with 2 leading players contributing over ~% to the total industry sales in FY'2010. The market is dominated by United Breweries with the market share of over ~% and sales of ~ million beer cases in FY'2010. SABMiller is the second largest player in the beer market which commands a market share of ~% in FY'2010 with the sales of over ~ million cases
Beer market is poised to achieve exceptional growth offering gamut of opportunities. In the near future, many brands and beer varieties will be available in India, offering more choices to consumers. Beer is estimated to overtake IMFL and country liquor and will become the market leader in the long run with the share of ~% in FY'2015, albeit by state governments' future regulations and taxes
Key Topics Covered in the Report:
The market size of Indian beer industry on the basis of consumption and per capita consumption
Government regulations affecting the alcoholic beverage and beer market
Market segmentation of the Indian beer market
Recent trends and developments in the industry
Competitive landscape of the various players operating in the country
Company profiles of leading players in Beer market
Future outlook on the basis of assumed scenarios i.e. base case, worst case and aggressive case on beer consumption and per capita consumption in India, from 2011-2015
1. Indian Beer Industry Market Introduction
2. Indian Beer Government Licensing and Regulations
3. Indian Beer Industry Market Size, FY'2005-FY'2010
4. Indian Beer Industry Market Segmentation
4.1. By Alcohol Content, FY'2010
4.2. By Brews, FY'2010
5. Indian Beer Industry Trends and Developments
6. Indian Beer Industry Competitive Landscape
7. Beer Company Profiles
7.1. United Breweries Ltd (UBL)
7.2. Sab Miller
7.3. Mohan Meakins
8. Indian Beer Market Future Outlook
8.1. Cause and Effect Relationship between dependent and independent factors prevailing in Indian Beer Industry
8.2. Indian Beer Industry Projections, FY'2011-FY'2015
9. India Macro Economic Indicators: Current and Projections
9.1. Population of 20 years and above, 2005-2015
9.2. Consumer Expenditure on Food, Beverage and Tobacco, 2007-2015
10.1. Market Definition
10.3. Research Methodology
Data Collection Methods
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Figure 1: Indian Beer Industry Market Consumption in Million Cases and Consumption per Capita in Litres, FY'2005-FY'2010
Figure 2: Indian Beer Industry Segmentation by Product on the basis of Alcohol Content in Percentage, FY'2010
Figure 3: Indian Beer Industry Segmentation by Type of Brews, in Percentage, FY'2005-FY'2010
Figure 4: Beer Consumption Trends by Gender in Percentage, FY'2010
Figure 5: Beer Consumption Trends among Urban and Rural Population in Percentage, FY'2010
Figure 6: Beer Consumption Trends by Age Group in Percentage, FY'2010
Figure 7: Indian Beer Companies' Market Share in Percentage, FY'2010
Figure 8: Indian Beer Companies' Sales in Million Cases, FY'2010
Figure 9: United Breweries' Beer Sales Volume in Million Cases and Sales Value in USD Million, FY'2006 -FY'2011
Figure 10: United Breweries' Major Brands (Kingfisher Strong and Premium) Sales in Million Cases, FY'2006-FY'2010
Figure 11: SABMiller's Beer volume Sales in Million Cases, Value sales in USD million, FY'2006 -FY'2011
Figure 12: Indian Beer Industry Market Projections in terms of Consumption in Million Cases, FY'2011-FY'2015
Figure 13: Indian Beer Industry Projections in terms of Consumption in Million Cases, FY'2011-FY'2015
Figure 14: Indian Beer Industry Projections in terms of Consumption per Capita in Litres, FY'2011-FY'2015
Figure 15: Population of 20 years and above in Million, 2005-2015
Figure 16: Consumer Expenditure on Food, Beverage and Tobacco in USD Million, 2007-2015
Table 1: Indian Governments' Alcoholic Beverages and Beer Regulations Present Scenario and Impact
Table 2: United Breweries' Major Brands and their Performance
Table 3: SABMiller's Major Brands and their Performance
Table 4: Mohan Meakins' Major brands in Each Segment
Table 5: Cause and Effect Relationship Analysis between Industry Factors and Expected Beer Market Prospects
Table 6: Correlation Matrix
Table 7: Regression Coefficients Output
Single User License:
Corporate User License:
Rohit Surfactants Private Limited
Success, failure, FMCG, innovation, Ghari, laundry, detergent, Hindustan Unilever, BoP, bottom of pyramid, socio-economic change, localism, marketing, Nirma, low-income, India, demographics, brand identity, trust, strategy, strategic, Wheel