Haircare in Mexico

Haircare in Mexico


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Executive Summary

Haircare in Mexico industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

The haircare market consists of the retail sales of conditioners, hair colorants, perms and relaxers, shampoo, and styling agents.

Brazil, Mexico and Argentina are the three largest hair care markets in Latin America. Mexico's personal care products' market is extremely competitive as most of the largest international brands compete for market share.

Mexican men are becoming increasingly more concerned about their appearance, particularly with hair loss and dandruff. Market players have recognized this opportunity and started to offer products to cater for men's needs. Advertising campaigns are being developed for men, and more and more companies are offering products aimed specifically at this customer group.

A cosmetics company must register with the Secretariat of Health and get physical and chemical analysis, complete with Spanish translation, free sales certificate and consular legalization.

Key Findings

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the haircare market in Mexico

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the haircare market in Mexico

Leading company profiles reveal details of key haircare market players' global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Mexico haircare market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Mexico economy

Reasons To Buy

What was the size of the Mexico haircare market by value in 2014?

What will be the size of the Mexico haircare market in 2019?

What factors are affecting the strength of competition in the Mexico haircare market?

How has the market performed over the last five years?

Who are the top competitiors in Mexico's haircare market?



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Colgate-Palmolive Company, L'Oreal S.A., The Procter and Gamble Company, Unilever

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