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Health and Beauty in the UK | Verdict Sector Report

Health and Beauty in the UK | Verdict Sector Report


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Executive Summary

Over the next five years, the UK health & beauty market will be driven by product innovation, consumers becoming more interested in their looks and health, rising obesity and an ageing population. Product advancements like multi-purpose skincare and cosmetics, and medicinal ingredients used more in health & beauty products will aid the market to grow by over 23.0% by 2020.

Key Findings

Understand which categories within health & beauty will perform the best and offer the most opportunities, using our expenditure forecasts to 2020

Use our market share and channels of distribution forecasts to find out which retailers and channels pose the biggest threat

Discover our quarterly forecasts to Q4 2017 by sector, to understand short term growth trends and how inflation and volumes will impact the market

Identify the market drivers and inhibitors, and implement our strategies to improve sales and maximize opportunities in this price competitive sector

Synopsis

Inflation will be driven by the premium end of the market as smaller retailers and beauty brands use innovation to justify higher price points. Moreover, beauty brands will encourage additional spend by introducing newness more regularly- enticing shoppers to impulse purchase.

Intense competition by the grocers and discounters in everyday items such as toothpaste and handwash will impact expenditure as prices are forced to stay low. Though volumes will continue to increase as shoppers are enticed to bulk buy products via promotions and discounts.

With the highest population growth in the next five years, yet the lowest spend per head, the 65+s must be better targeted via specialist product and tailored services and marketing. Retailers will continue to miss out on incremental spend unless they drive up basket size and the frequency of shopping trips from this consumer group.

Reasons To Buy

What is the health & beauty market size and how will it develop over the next five years? What is driving and inhibiting consumer spend?

Which channels have performed the best, and which channels will see their share of the market decline over the next five years?

How will the specialists perform against the grocers and general merchandisers in the next five years?

What is the fastest growing health & beauty sector and why? How should retailers better tap into this market and take advantage of rising spend?

1 Outlook

1.1 Overview

1.2 Main Conclusions

1.2.1 Product innovation in skincare drives growth of 3.5% in 2014

1.2.2 The growing disparity between 65s, 75s and 85s must be targeted with tailored ranges

1.2.3 Rising levels of obesity have increased health problems, driving OTC growth

1.2.4 Personal care shoppers fall by just over 900,000 in five years

1.2.5 The health & beauty market will reach almost GBP25bn in 2019

1.2.6 Mens toiletries will grow 26.7% in five years to 2019

1.2.7 Far and Middle East deemed more attractive than much of Europe

1.2.8 UK online health & beauty market reaches GBP1.2bn in 2014 as consumers shift spend online

1.2.9 50.4% of consumers in the UK view private label products as good alternatives to name brands

1.2.10 General merchandisers take UK health & beauty share from grocers and specialists

2 Recommendations

2.1 Overview

2.2 More Innovation and Better Targeted Ranges are Vital

2.2.1 Invest in innovation to drive consumer willingness to spend

2.2.2 Drive spend from 65+s

2.2.3 Target younger shoppers with product education and video tutorials

2.2.4 Grocers must limit bulk-buy promotions and enhance product availability online

2.2.5 Understand online shopping habits and customer journey

2.2.6 International

2.2.7 Use tailored private label ranges to differentiate from rivals

3 Market Size

3.1 Overview

3.2 Market Definition

3.3 Summary

3.3.1 Health & beauty share of total retail spend rises

3.4 Expenditure Trends

3.4.1 Product innovation in skincare and cosmetics drives growth of 3.8% in 2015

3.4.2 Strengthening economy encourages spend

3.4.3 Rise in interest rates and 2015 election will have little impact on health & beauty

3.5 Sub-sector Expenditure Trends

3.5.1 Essential nature of some products supports growth

3.5.2 Winners and losers

3.6 Spend per Head

3.6.1 Consumers spend an additional GBP48 on health & beauty than five years ago

3.6.2 Potential to grow spend from the 65+s

3.7 NHS Receipts

3.7.1 NHS receipts for all health & beauty retailers

3.7.2 Pharmacy store numbers see another big increase in 2013

4 Market Forecast

4.1 Overview

4.2 Market Definition

4.3 Summary

4.3.1 Health & beauty to grow its share of total retail to 7.0%

4.3.2 Strategies for success

4.3.3 Growth drivers and inhibitors

4.4 Expenditure Trends

4.4.1 Keyfindings

4.4.2 Winners and losers

4.5 Sub-sector Expenditure Trends

4.5.1 Beauty

4.5.2 Babycare

4.5.3 Bathroom toiletries

4.5.4 Cosmetics

4.5.5 Dentalcare

4.5.6 Haircare

4.5.7 Mens toiletries

4.5.8 Paper products

4.5.9 Perfumes

4.5.10 Skincare

4.5.11 Other beauty

4.5.12 Health

4.5.13 OTC medicines

4.5.14 Other health

4.6 Spend per Head

4.6.1 Retailers have potential to capitalise on additional GBP75 consumer spend in five years

4.6.2 Potential to grow spend from the 65+s

4.7 Health & Beauty Specialists Sales

4.7.1 Keyfindings

4.7.2 Forecasts

4.8 Health & Beauty Quarterly Expenditure Forecasts

4.8.1 2014

4.8.2 2015

4.8.3 2016 and 2017

4.8.4 Health & beauty

4.8.5 Beauty

4.8.6 Health

5 Channel Shares

5.1 Overview

5.2 Grocers Lose Share to General Merchandisers

6 Market Shares

6.1 Overview

6.2 Grocery Players Continue Upward Trajectory

6.2.1 Winners and losers

6.3 Key Operating Statistics

6.3.1 Holland & Barrett sales growth boosted by space expansion

6.3.2 Boots, Morrisons, Savers, Sainsburys and Superdrug have improved margins since 2008

6.3.3 Savers and Holland & Barretts sales benefit from increased space growth

7 Sector Trends

7.1 Overview

7.2 Shopper Profile and Spending Habits

7.2.1 Shopperprofile

7.2.2 Retailerstatistics

7.2.3 Loyaltydrivers

7.3 Online Shopper Profile and Journey

7.3.1 Online health & beauty market

7.3.2 Shopper penetration and profile

7.3.3 Health & beauty online shopping journey

7.3.4 Cosmetics is the most bought sub-sector, aided by online availability of beauty brands

7.3.5 Achieving a high conversion rate is instrumental for health & beauty retailers

7.3.6 18.5% of food & grocery spend goes on health & beauty products

7.4 Private Label Advancement Provides Differentiation for Specialists

7.4.1 Private label ranges allow retailers to become destinations

7.4.2 Private label perception

7.4.3 UK females are more swayed toward buying own brand ranges than males

7.4.4 Innovation and convenience add value and change the perception of own brand products

7.4.5 Specialists tier their own brand offers to appeal to wider customer bases

7.5 Rising Consumer Wealth Drives International Expansion

7.5.1 Country attractiveness and competition

7.5.2 Rising consumer wealth must signal market interest among retailers

7.5.3 Spenders andsavers

7.6 Department Stores

7.6.1 Department stores health & beauty sales have grown by 32.7% in the last five years

7.6.2 Department stores continue to play catch up to the grocers and general merchandisers

7.6.3 Department stores must understand their health & beauty shoppers to satisfy their needs

7.6.4 Debenhams holds the highest visitor share in 2014

7.6.5 Loyalty drivers

7.7 Ageing Population Impacts

7.7.1 Older shoppers increasingly important

7.7.2 By region: the south provides most opportunities

7.7.3 By channel: local pharmacies, grocers and online players

7.7.4 By category: skincare, OTC medicines and dental care

7.8 Premium Poses Opportunity

7.9 Monthly Subscription Sample Boxes

7.9.1 Subscription boxes can benefit both brands and retailers

7.9.2 Tailoring products can help satisfy customers needs but will push costs up

7.1 Store Format Innovation

7.10.1 Standalone spin-off stores enable existing retailers to branch out

7.10.2 Pop-up shops allow retailers to react quickly

7.10.3 Concessions can help both brands and retailers expand their reach

7.11 Male Grooming Growth Area

7.11.1 Summary

7.11.2 Store opportunities

7.11.3 Online

7.11.4 Subscription services

8 Methodology

8.1 Methodology: Outlook

8.1.1 Market size

8.1.2 Market shares

8.1.3 Sales density calculation

8.2 Methodology: Market Size

8.2.1 Market size

8.2.2 Market shares

8.3 Methodology: Channel Shares

8.4 Methodology: Market Shares

8.4.1 Market size

8.4.2 Market shares

8.4.3 Sales density calculation

8.5 Methodology: Sector Trends

8.5.1 Market size

8.5.2 Market shares

8.6 Definition

8.6.1 Market Size

8.6.2 Market Forecast

8.6.3 Channel Shares

9 Appendix

9.1 About Verdict Retail

9.2 Disclaimer

Figure 1: Health & beauty expenditure as a proportion of total retail (%), 2010 and 2015e

Figure 2: Health & beauty expenditure (GBPm), 2010 and 2015e

Figure 3: Health & beauty expenditure (GBPm) and year-on-year growth (%), 2005-15e

Figure 4: bareMinerals bareSkin foundation, 2015

Figure 5: UK unemployment (millions) and share of economically active (%), 2009-19e

Figure 6: House of Frasers Woman & Home ageless beauty, 2014

Figure 7: Health & beauty inflation/deflation, volume and value growth (%), 2005-15e

Figure 8: Health & beauty sub-sector share winners and losers (percentage points), 2015e on 2010

Figure 9: Boots beauty update: define your brows, 2014

Figure 10: UK men describing their appearance as important (%), 2014

Figure 11: Male spend per head on mens toiletries (GBP), 2009-14e

Figure 12: Space NK Cheapside mens department, 2014

Figure 13: Health & beauty spend per head (GBP), 2009-14e

Figure 14: Health & beauty spend per head (GBP), 2013 and 2014e

Figure 15: Health & beauty expenditure as a proportion of total retail (%), 2015e and 2020e

Figure 16: Health & beauty expenditure (GBPm), 2015e and 2020e

Figure 17: Drivers of health & beauty expenditure in 2015 and beyond

Figure 18: Health & beauty expenditure (GBPm) and year-on-year growth (%), 2010-20e

Figure 19: Blow LTD online offers, 2015

Figure 20: Change in health & beauty expenditure (%), 2015e-20e

Figure 21: Health & beauty expenditure drivers of growth (%), 2010-20e

Figure 22: Health & beauty sub-sector share winners and losers (percentage points), 2020e on 2015e

Figure 23: Change in beauty expenditure by category (%), 2015e-20e

Figure 24: Beauty expenditure (GBPm) and year-on-year growth (%), 2010-20e

Figure 25: Beauty sources of growth (%), 2010-20e

Figure 26: Charlotte Tilbury Buy the Look, 2014

Figure 27: Babycare expenditure (GBPm) and year-on-year growth (%), 2010-20e

Figure 28: Babycare sources of growth (%), 2010-20e

Figure 29: Babycare expenditure growth (%), 2015e-20e

Figure 30: Bathroom toiletries expenditure (GBPm) and year-on-year growth (%), 2010-20e

Figure 31: Bathroom toiletries sources of growth (%), 2010-20e

Figure 32: Bathroom toiletries expenditure growth (%), 2015e-20e

Figure 33: Cosmetics expenditure (GBPm) and year-on-year growth (%), 2010-20e

Figure 34: Primark brow and nail studio launch, 2014

Figure 35: Cosmetics sources of growth (%), 2010-20e

Figure 36: Cosmetics expenditure growth (%), 2015e-20e

Figure 37: Dentalcare expenditure (GBPm) and year-on-year growth (%), 2010-20e

Figure 38: Dentalcare sources of growth (%), 2010-20e

Figure 39: Dentalcare expenditure growth (%), 2015e-20e

Figure 40: Haircare expenditure (GBPm) and year-on-year growth (%), 2010-20e

Figure 41: Haircare sources of growth (%), 2010-20e

Figure 42: Haircare expenditure growth (%), 2015e-20e

Figure 43: Mens toiletries expenditure (GBPm) and year-on-year growth (%), 2010-20e

Figure 44: Male spend per head on mens toiletries (GBP), 2014e-19e

Figure 45: Mens toiletries sources of growth (%), 2010-20e

Figure 46: Mens toiletries expenditure growth (%), 2015e-20e

Figure 47: Paper products expenditure (GBPm) and year-on-year growth (%), 2010-20e

Figure 48: Paper products sources of growth (%), 2010-20e

Figure 49: Paper products expenditure growth (%), 2015e-20e

Figure 50: Perfumes expenditure (GBPm) and year-on-year growth (%), 2010-20e

Figure 51: Perfumes sources of growth (%), 2010-20e

Figure 52: Perfumes expenditure growth (%), 2015e-20e

Figure 53: Skincare expenditure (GBPm) and year-on-year growth (%), 2010-20e

Figure 54: Skincare sources of growth (%), 2010-20e

Figure 55: Avon Anew Clinical PRO Corrector Treatment, 2014

Figure 56: Skincare expenditure growth (%), 2015e-20e

Figure 57: Other beauty expenditure (GBPm) and year-on-year growth (%), 2010-20e

Figure 58: Other beauty sources of growth (%), 2010-20e

Figure 59: Other beauty expenditure growth (%), 2015e-20e

Figure 60: Change in health expenditure by category (%), 2015e-20e

Figure 61: Health expenditure (GBPm) and year-on-year growth (%), 2010-20e

Figure 62: Health sources of growth (%), 2010-20e

Figure 63: OTC medicines expenditure (GBPm) and year-on-year growth (%), 2010-20e ure

Figure 64: OTC medicines sources of growth (%), 2010-20e

Figure 65: OTC medicines expenditure growth (%), 2015e-20e

Figure 66: Other health expenditure (GBPm) and year-on-year growth (%), 2010-20e

Figure 67: Other health sources of growth (%), 2010-20e

Figure 68: Other health expenditure growth (%), 2015e-20e

Figure 69: Health & beauty spend per head (GBP), 2014e-19e

Figure 70: Health & beauty spend per head (GBP), 2013 and 2014e

Figure 71: Total health & beauty specialists sales (GBPm) and year-on-year growth (%), 2015e-20e

Figure 72: Health & beauty specialists sales growth in current and constant prices (%), 2010-20e

Figure 73: Health & beauty specialists sources of growth (%), 2010-20e

Figure 74: Health & beauty specialists store numbers (000) and year-on-year growth (%), 2010-20e

Figure 75: Health & beauty specialists space (million sq ft) and year-on-year growth (%), 2010-20e

Figure 76: Health & beauty specialists sales densities at current prices (GBP/sq ft) and year-on- year growth (%), 2010-20e

Figure 77: Health & beauty specialists sales densities at constant 2010 prices (GBP/sq ft) and year-on-year growth (%), 2010-20e

Figure 78: Health & beauty sources of growth (%), quarterly, 2013-17e

Figure 79: Health & beauty versus total retail year-on-year growth (%), quarterly, 2013-17e

Figure 80: Beauty sources of growth (%), quarterly, 2013-17e

Figure 81: Beauty versus health & beauty year-on-year growth (%), quarterly, 2013-17e

Figure 82: Health sources of growth (%), quarterly, 2013-17e

Figure 83: Health versus health & beauty year-on-year growth (%), quarterly, 2013-17e

Figure 84: Changes in share of major channels in health & beauty (percentage points), 2020e on 2015e

Figure 85: Retail channels share of health & beauty market (%), 2015e and 2020e

Figure 86: Primark P.S. Beauty, 2014

Figure 87: Top 15 health & beauty market shares (%), 2010 and 2015e

Figure 88: Health & beauty market share winners and losers (percentage points), 2015e on 2014

Figure 89: Health & beauty Top 14 UK operating margin (%), 2007/08 and 2012/13

Figure 90: Health & beauty Top 14 UK space growth versus sales growth (%), 2013/14e

Figure 91: Personal care share of shoppers (%), 2010-14

Figure 92: Personal care shopper profile (%), 2014

Figure 93: Key changes in personal care shoppers (%), 2010 and 2014

Figure 94: Personal care market and drivers by age segmentation, 2014e

Figure 95: Cosmetics range at Poundland, 2014

Figure 96: Percentage of active personal care shoppers mainly using each retailer (%), 2010 and 2014

Figure 97: Percentage of personal care shoppers who are loyal to their main store (%), 2010-14

Figure 98: Loyalty drivers for personal care shoppers, 2014

Figure 99: Characteristics of the UK online health & beauty market, 2014

Figure 100: Online health & beauty expenditure (GBPm), 2009-14e

Figure 101: Online share of the health & beauty market (GBPbn), 2009, 2014e and 2019e

Figure 102: Penetration of online shoppers who buy health & beauty (%), 2014

Figure 103: Profile of online health & beauty shoppers by age (%), 2014

Figure 104: Profile of online health & beauty shoppers by socioeconomic group (%), 2014

Figure 105: Time spent browsing by online health & beauty shoppers before purchasing an item (%), 2014

Figure 106: Device usage by consumers shopping online for health & beauty (%), 2014

Figure 107: Most bought health & beauty sub-sector online (%), 2014

Figure 108: Preferred delivery method for online health & beauty shoppers (%), 2014

Figure 109: Drivers of online spend for health & beauty (%), 2014

Figure 110: Key most visited health & beauty retailers online and their conversion rate (%), 2014

Figure 111: Average proportion of health & beauty spend when conducting a food & grocery shop (%), 2014

Figure 112: Consumers who view personal care private label products as good alternatives to name brands by country, 2014

Figure 113: Private label launches globally by subsector (%), 2008 and 2013

Figure 114: Primark P.S. Beauty, 2014

Figure 115: UK consumers who view personal care private label products as good alternatives to name brands by gender (%), 2014

Figure 116: UK consumers who view personal care private label products as good alternatives to name brands vs global average by age (%), 2014

Figure 117: M&ss pure super grape skincare range, 2014

Figure 118: Wilko suncare ranges and first aid sets, July 2014

Figure 119: Private label ranges by retailer, 2014

Figure 120: Markets with growing consumer wealth and health & beauty players of interest, 2014

Figure 121: Lancme local Chinese website and Chinese customer forum, 2014

Figure 122: Sample Figure

Figure 123: Major new retail developments in Brazil and Mexico, 2014 and 2015

Figure 124: Percentage of consumers that consider themselves as savers or spenders (%), 2014

Figure 125: Innovative beauty hall in Harvey Nichols, Istanbul

Figure 126: Local health & beauty offer in Brazil

Figure 127: Promotion and marketing techniques for savers and spenders, 2014

Figure 128: Health & beauty share of the department store market (GBPbn), 2009-19e

Figure 129: Winners and losers for health & beauty, 2014

Figure 130: Change in channel shares of the UK health & beauty market (percentage points), 2009 to 2014

Figure 131: Department store health & beauty shopper profile (%), 2014

Figure 132: House of Frasers Woman & Home ageless beauty, 2014

Figure 133: Liberty Exclusive Beauty, 2014

Figure 134: Department stores visitor share for health & beauty (%), 2014

Figure 135: Drivers of loyalty for shoppers visiting department stores for health & beauty (%), 2009 and 2014

Figure 136: Debenhams Beauty Club Reward Card, 2014

Figure 137: Ageing population

Figure 138: Proportion of population 50+ by region, 2012 and 2017

Figure 139: Sample Figure

Figure 140: Opportunities by region, 2013

Figure 141: Opportunities by category, 2013

Figure 142: Premium beauty

Figure 143: Sample Figure

Figure 144: Monthly subscription health & beauty sample boxes

Figure 145: Artists impression of Harvey Nichols Beauty Bazaar, 2012

Figure 146: Chanel pop-up store, London, 2012

Figure 147: Tescos beauty hall format, 2012

Figure 148: Marks & Spencers new Your Beauty format, 2012

Figure 149: Old Spice advert, 2010

Figure 150: Murdock barbershop in Liberty, London, 2012

Figure 151: The benefits of online male grooming shopping

Figure 152: Niven & Joshua online grooming guide, 2012

Figure 153: Dollar Shave Clubs membership scheme, 2012

Figure 154: King of Shaves membership scheme, 2012

Figure 155: Subscription offers SWOT analysis

Table 1: Health & beauty market definition, 2015

Table 2: Total health & beauty market expenditure, 2005-15e

Table 3: Consumer spending (GBPm) and growth rates (%) in key health & beauty categories, 2010-15e

Table 4: Category shares of the health & beauty market (%), 2010-15e

Table 5: NHS receipts (GBPm), 2008-13e

Table 6: UK pharmacy store numbers, 2008-13e

Table 7: Number of pharmacies by type, 2008-13e

Table 8: Health & beauty market definition, 2015

Table 9: Health & beauty expenditure, inflation, volume and value, 2015e-20e

Table 10: Consumer spending (GBPm) and growth rates (%) in key health & beauty categories, 2015e-20e

Table 11: Category shares of the health & beauty market (%), 2010-15e

Table 12: Babycare expenditure, inflation, volume and value and share of sector, 2015e-20e

Table 13: Bathroom toiletries expenditure, inflation, volume and value and share of sector, 2015e-20e

Table 14: Cosmetics expenditure, inflation, volume and value and share of sector, 2015e-20e

Table 15: Dentalcare expenditure, inflation, volume and value and share of sector, 2015e-20e

Table 16: Haircare expenditure, inflation, volume and value and share of sector, 2015e-20e

Table 17: Mens toiletries expenditure, inflation, volume and value and share of sector, 2015e-20e

Table 18: Paper products expenditure, inflation, volume and value and share of sector, 2015e-20e

Table 19: Paper products expenditure, inflation, volume and value and share of sector, 2015e-20e

Table 20: Skincare expenditure, inflation, volume and value and share of sector, 2015e-20e

Table 21: Other beauty expenditure, inflation, volume and value and share of sector, 2015e-20e

Table 22: OTC medicines expenditure, inflation, volume and value and share of sector, 2015e-20e

Table 23: Other health expenditure, inflation, volume and value and share of sector, 2015e-20e

Table 24: Health & beauty specialists summary, 2010, 2015e and 2020e

Table 25: Health & beauty specialists sales at current and constant prices (GBPm), 2010e-20e

Table 26: Sources of growth at health & beauty specialists (%), 2010-20e

Table 27: Health & beauty specialists selling space, 2010-20e

Table 28: Health & beauty expenditure (GBPm) and growth (%), quarterly, 2013-17e

Table 29: Beauty expenditure (GBPm) and growth (%), quarterly, 2013-17e

Table 30: Health expenditure (GBPm) and growth (%), quarterly, 2013-17e

Table 31: UK health & beauty channels of distribution expenditure (GBPm) and share (%), 2014, 2015e and 2020e

Table 32: Health & beauty market shares (%), 2010-15e

Table 33: Smaller grocers health & beauty market shares (%), 2010-15e

Table 34: Health & beauty retailers key UK operating statistics, 2013/14e

Table 35: Health & beauty retailers key UK operating statistics (continued), 2013/14e

Table 36: Consumer statistics for leading personal care retailers (%), 2014

Table 37: The percentage of consumers who agree/strongly agree and disagree/strongly disagree that their disposable income is increasing (%), 2014

Table 38: 10 Rows, 5 Columns

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