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Consumer and Market Insights: Personal Hygiene Market in the UK

Consumer and Market Insights: Personal Hygiene Market in the UK

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Executive Summary

High disposable income and willingness to spend more on premium products is driving the UK Personal Hygiene market. The penetration of private label products in the countrys Personal Hygiene market remains low due to markets fragmented structure and high competition from brands.

Key Findings

The Personal Hygiene market in the UK will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015

The Soap category will register the fastest growth in value terms growing at a CAGR of 6.9% during 2015-2020.

Hypermarkets & Supermarkets is the leading distribution channel in the UKs Personal Hygiene market.

Rigid Plastics is the most used packaging material in the Personal Hygiene market in the UK.


Canadeans Consumer and Market Insights report on the Personal Hygiene market in the UK provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Anti-Perspirants, Bath & Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for rigid plastics, rigid metal, flexible packaging, and others; container data for: bottle, aerosol, film and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics

Value and volume analysis for the UKs Personal Hygiene market

Historic and forecast consumption in the UKs Personal Hygiene market

Category volume consumption analysis by gender, age, education and urbanization

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Average category level pricing

Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

Leading retailers in the UKs Cosmetics & Toiletries market

Leading distribution channels (value terms) in the UKs Personal Hygiene market

Leading distribution channels ((value terms) by category


Personal Hygiene market by type of packaging material/container (in volume terms)

Personal Hygiene market by type of packaging closure/outer (in volume terms)

Personal Hygiene market by type of packaging, forecast (in volume terms)

Brand and Private Label Share

Penetration of private label by categories in the UKs Personal Hygiene market

Private label growth (in value terms) compared to national brands

Market share of leading brands (in value terms) by category Innovation examples

New products launched in the UKs Personal Hygiene market


Country context

Category value and volume data

Consumer Demographics data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Category volume consumption by age, gender, education and urbanisation,2015

Figure 3: Market volume share analysis by categories, 2015

Figure 4: Growth analysis by category, 2010-2020

Figure 5: Change in market share by category, 2015-2020

Figure 6: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014

Figure 7: Leading distribution channels by category, 2015

Figure 8: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 10: Private label penetration by categories, 2015

Figure 11: Private label and brand share growth, 2012-2015

Figure 12: Brand share analysis by categories, 2015

Table 1: Market value analysis in GBP and USD, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: USD to GBP

Table 4: Average prices (GBP and USD) by category, 2015

Table 5: Segment level analysis by category, 2015

Table 6: Leading retailers

Table 7: Leading brands by category, 2015

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to query [@]

Unilever PLC

Henkel Ag & Co. Kgaa

Colgate-Palmolive GmbH

Beiersdorf AG

The Procter & Gamble Company

Avon Products Inc.

PZ Cussons Beauty LLP

Lornamead Inc

Godrej Group

Revlon Inc.

The Uk, Personal Hygiene, Anti-perspirants & Deodorants, Bath & Shower Products, Soap, Body Spray, Aerosol Anti-perspirant, Roll-on Deodorants, Sticks & Solids, Deodorant Creams, Deodorant Wipes, Shower Products, Liquid Bath Products, Bar Soap, Liquid Soap, Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores, Channel Share, Brand Share, Market Share, Packaging, Materials, Containers, Closure, Outer, Volume Share, Value Share

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