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Personal Hygiene in Turkey

Personal Hygiene in Turkey


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Executive Summary

Personal Hygiene in Turkey industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Turkey personal hygiene market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The personal hygiene market consists of the retail sale of bath and shower products, deodorants and soap. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using 2014 annual average exchange rates.

The Turkish personal hygiene market had total revenues of USD 647.5m in 2014, representing a compound annual growth rate (CAGR) of 6.1% between 2010 and 2014.

Market consumption volume increased with a CAGR of 2.6% between 2010 and 2014, to reach a total of 939.2 million units in 2014.

Strong growth in Turkey is attractive to potential new entrants; however its new law on the regulation on retail trade may deter new entrants. The ministry of custom and trade will establish a retail information system (PERBIS), a single authority that will govern the activities of retail enterprise. The ministry of custom and trade will establish a retail information system (PERBIS), a single authority that will govern the activities of retail enterprise. This law sets out principles, rules and administrative penalties to standardize the retail trade and prevent unfair competition.

Key Findings

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the personal hygiene market in Turkey

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal hygiene market in Turkey

Leading company profiles reveal details of key personal hygiene market players' global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Turkey personal hygiene market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Turkey economy

Reasons To Buy

What was the size of the Turkey personal hygiene market by value in 2014?

What will be the size of the Turkey personal hygiene market in 2019?

What factors are affecting the strength of competition in the Turkey personal hygiene market?

How has the market performed over the last five years?

Who are the top competitiors in Turkey's personal hygiene market?

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