Success Case Study: Saathi Pads - Disrupting the feminine hygiene sector with an eco-friendly, natural, and safe alternative

Success Case Study: Saathi Pads - Disrupting the feminine hygiene sector with an eco-friendly, natural, and safe alternative


  • Products Id :- CSI1804SF
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  • Pages: 20
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Executive Summary

Success Case Study: Saathi Pads-Disrupting the feminine hygiene sector with an eco-friendly, natural, and safe alternative

Summary

Saathi, a social enterprise, designed a natural, sustainable, and safe alternative to sanitary pads with the intention of making it accessible to the millions of rural women in India.

Disrupting the feminine hygiene sector with an eco-friendly, natural, and safe alternative.

Scope

- The company's innovative sanitary pads are offered at a subsidized price to make them affordable for women in rural India.

- Saathi has been lauded for its efforts in creating safe and sustainable solutions to tackle India's waste management challenges.

- Incorporating ethical credentials into the business model to benefit consumers, the brand, and the community as a whole offers a unique point of differentiation.

Reasons to buy

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

- Access valuable strategic take-outs to help direct future decision-making and inform new product development.



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Table of Contents

1. Introduction 5

2. What? 6

3. Why? 10

4. Take-out 13

5. Appendix 16

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P&G

Jayashree Industries

Goonj

Energizer

Saathi

sanitary pads, skin safe, eco-friendly, natural, personal hygiene, feminine hygiene, sanitary health

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