A combination of a distinct product image and an original "brand message" targeting a specific consumer group is necessary to succeed in the crowded eye make-up market. The equally important demand for functionality has contributed to the numerous launches of eye shadow palettes that have recently dominated the category.
Combining versatility with the ability to customize is key to creating a successful make-up palette.
Providing the audience with what is needed for both elaborate and less intricate make-up routines within one compact case will also help justify a higher price tag.
A bold and sometimes provocative product image can serve as a powerful tool, helping to build a desired brand perception and appeal to the experimental Millennial crowd.
Manufacturing methods can help create a "feel-good" element, boosting the brand's perceived ethical values.
Success Case Study: Urban Decay Naked Eyeshadow Palette is part of Canadean's Successes and Failures research and explores the international success of Naked Eyeshadow Palette.
WHAT? Understand the idea behind the bestselling palette concept and how the brand was established.
WHY? Explore the consistent product image and its elements.
TAKE-OUT: Learn powerful lessons from the success that can have a tangible impact on your own brand's success
Reasons To Buy
Reduce the risk of failure by learning from brands/products that have underperformed: failed innovation can severely impact profit and reputation.
Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
Access valuable strategic take-outs to help direct future decision-making and inform new product development.
1. Trend Snapshot
2. Real World Sharing
3. Virtual Sharing
4. Sharing Economy
5. Key Take Outs
6. What's Next?
Single User License:
Corporate User License:
Kat von D
Success, failure, FMCG, innovation, product development, consumer trend, UK, US, manufacturers, makeup, make-up, eyeshadow, eye-shadow, cruelty-free
select a license
NEWSLETTER BY CATEGORY
The report sent to us was on the point, and its information was quite extensive, well structured, and well researched. More importantly what we valued was your response time and professionalism. As a leading global consulting firm, our clients expect high quality deliverables in short periods of time, so a reliable research partner is essential. For the price that you have charged the quality of your services were exceptional. We look forward to continue our relationship with your team on future engagements.... "Senior Associate, Booz Allen Hamilton"
This is with regards to your report on India PVC pipes and fitting market outlook industry outlook to 2019. This is a very well written report and accept my compliments on the same.... ... "Mohit Mittal, Consultant, KPMG Advisory Services"
I am pleased to see the very useful and productive information in the report..Very well structured great presentation reflect professionalism in your research studies.... "Mustafa Masood, Financial Analyst , Coldwell Banker Riyadh"
While we still are studying and analysing your reports about Vietnam & Thailand, we would like to convey to your research team that they have done a very good job in compiling so much of information together. We hope to see more of such well researched reports. All the best & keep it up. ... "Prashant Bhagwat,General Manager, Mahindra"
We would like to appreciate Ken Research for their great efforts and wonderful support in providing the Market Intelligence Report for ITPC. The information, statistics and research are well understandable and very clear to the point. We are happy with Ken research for their good client service, on-time delivery of the report and as said the report itself. Thank you Ken research for bringing the valuable output for us. We would be looking forward to have more research with you in the near future. Wish you a success in your business!... "Jestin Mathew, Indonesian Trade Promotion Center"