Top Trends in Healthcare and OTC 2017: Exploring OTC medication, vitamins, minerals and supplements; functional food and drink; and sports nutrition categories
"Top Trends in Healthcare and OTC 2017", overs key trends to watch within the healthcare and over-the-counter sector, drawing upon GlobalData's TrendSights framework, insight analysis, innovation intelligence, and product examples.
Global consumers are becoming more health-conscious as a reaction to rising obesity levels and lifestyle-related illnesses, such as diabetes, in the modern world. Additionally, consumers' busy lives means that many lack the time to exercise and eat more health foods, which means that healthcare and OTC products are increasingly used as a simple, effective way to promote personal wellbeing and overall health. Therefore, consumers demand more natural, convenient, multifunctional, and personalized products to suit their hectic and complex lives.
66% of global consumers agree that they are more likely to purchase products developed for their lifestyles.
77% of global consumers believe that "natural" claims are nutritious.
19% of global consumers will usually turn first to the internet for health or medical advice compared to 43% who first go to doctors or medical professionals.
Reasons to buy
Understand what the top trends are in the healthcare and OTC market.
Understand which audiences are most affected by these trends.
Learn what the key opportunities, drivers, and inhibitors of the top trends are.
See the actions that major brands are taking to get ahead.
Table of Contents
Innovation Trends in Healthcare and OTC
Tailor-Made For Me
Single User License:
Corporate User License:
Cold-Eeze, UVO, Culturelle, Kuxtal Alimentos Funcionales, Berocca Performance, Dr. Jacob's, Optrex Night Restore, Thylbert, Vive Organic, Masumax, Nature's Jeannie
Healthcare, OTC medication, multifunctional, personalization, natural, smart, holistic, health, exercise, vitamins, supplements
select a license
NEWSLETTER BY CATEGORY
The report was very informative and gives me an interesting view on the Indian market.... "Area Sales Manager, Muhlen Sohn GmbH & Co. KG"
We would like to thank the entire team of Ken Research in showcasing professionalism in research and quick turnaround time. We have had multiple research reports from Ken Research. The deadline communicated for research was duly met. The research reports were covering many aspects in detail. This showcases their endeavor and care for client satisfaction and a strong understanding of the clients’ requirements. Thank you again for your help... "Group Vice President Strategy, Aliaxis"
I appreciate their diligence and determination in customizing the research project. The data proves to be valuable and accurate. I would, in future, definitely use their services again... "Technical Marketing Manager, Ascendis Health Limited"
I would like to thank Ken research team for meeting our report deliverables. The report is very good and we appreciate your well cooperation. ... "., Coldwell Banker - Riyadh "
The research you conducted was very helpful for us and the integrity of your research approach gave us great confidence in the data. Look forward to collaborating again in future... "International and Business Dev. Director, Duta Abadi Primantara"