Top Trends in Toiletries and Hygiene; Exploring the oral hygiene, personal hygiene, feminine hygiene, and incontinence categories

Top Trends in Toiletries and Hygiene; Exploring the oral hygiene, personal hygiene, feminine hygiene, and incontinence categories


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Executive Summary

The global toiletries and hygiene space is being impacted by the essential role these categories play in day-to-day life. Looking and feeling clean is an important facet in today's visual culture, where perfection in personal scent, appearance, and hygiene is increasingly blurred, as well as for effectively managing personal health and wellness. Alongside this, consumers are also looking for offerings which are more experiential, therefore contributing to a more enjoyable product experience and enhanced efficacy credentials.

Key Findings

The appearance-conscious nature of today's consumers means that they are increasingly searching for products that can enhance their appearance and provide cosmetic benefits. This is playing an increasingly important role in the hygiene space as consumers seek to maximize the functions their personal care regimes deliver from both a hygiene and cosmetic perspective.

While spa-inspired approaches in the toiletries and hygiene space are often associated with bathing in terms of relaxation and indulgence, opportunities exist to expand upon this particularly in light of convenience and efficacy. Innovation across other hygiene categories such as hand washing and showering with inspiration from the spa space can create a novel way to approach the wider day-to-day hygiene routine.

Synopsis

"Top Trends in Toiletries and Hygiene" shows how multiple categories are evolving in response to changing consumer behaviors and needs. This brief seeks to explore the key trends and future opportunities that are being shaped by these behaviors.

CONSUMER INSIGHT: Data analysed from Canadean's consumer surveys delivers a clear picture of the global consumer in relation to the toiletries and hygiene categories.

TRENDS: Understand the key consumer and innovation trends impacting the global market and analyse the key implications across packaging, formulation, and positioning.

INNOVATION: See the best examples of innovation and recommendations for brands operating in the market.

Reasons To Buy

Identify the key consumer behaviors shaping the toiletries and hygiene space and resulting trends.

Gain specific insight and implications into the personal hygiene, oral hygiene, feminine hygiene, and incontinence categories.

Analyze key innovation approaches in toiletries and hygiene globally.



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1. Introduction

2. Top Four Trends in Toiletries and Hygiene Products

i.Trend 1: Blurred lines

ii.Trend 2: Novel formulations and applications

iii.Trend 3: Smarter hygiene solutions

iv.Trend 4: Right-for-me

3. Conclusion

4. Appendix

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vSculpt

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Foreo

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Nivea

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Human Nature

Odol Med

L'Oreal

Boca

Tena Men

Axe Deodorant

Fa

Pacifica Natural Skincare

Body Shop

Bialy Jelen

Dr. Dennis Gross

Venus

Living Type

White Glo

Estee Lauder

St. Tropez

Byredo

Method

Gillette

Poise Impressa

Colgate

Skintimate

Aromatherapy Associates

Bioxidea

Honest Beauty

CocoWhite

Simply Birgit

Sana

Thinx

Essio

Oral B

vSculpt

My.Flow

Foreo

Lir Scientific

Nivea

Jasmin Sport

Human Nature

Odol Med

L'Oreal

Boca

Tena Men

Axe Deodorant

select a license
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