Socio-Demographic Change is one of the fundamental underpinnings of the Evolving Landscapes mega-trend. As global populations grow, age (due to people living longer), migrate, and follow less traditional paths through life, brands are faced with increased complexity but enhanced opportunity to appeal to consumer attitudes and behaviors that are becoming more differentiated and numerous.
1.Gender, age, lifestyle, non-traditional situations, and lifestage changes all mean "normal" must be redefined and seen as a flexible concept. However, globalization also means that some products are becoming universal-consumers with a shared consciousness aspire to the same things, or local variations thereof.
2. Tailoring products through demographic segmentation to enhance consumer engagement is an obvious consequence of more granular consumer niches. Be mindful of evolving gender roles and change traditionally gender-biased categories through marketing, formulation, and packaging.
3.While demand grows for ever more personalization and differentiation, at the same time the risk of this becoming overwhelming grows. Consumers favor simple solutions to their needs in most areas. Demographic targeting becomes more powerful when delivered with minimal complications.
4. Ethno-cultural influences are fueling experimentation and innovation, by both meeting minority needs and introducing the majority to new ideas. Look past "predictable" sectors such as food and drink; household care, baby care, and pet care norms in other regions may have innovation lessons.
"TrendSights Analysis: Socio-Demographic Change" assesses the implication of changes to populations on the FMCG industry. These changes can take many forms: varying birth rates and life expectancy, net immigration or emigration, or simply large numbers of consumers making substantial changes to their lifestyle.
Reasons to Buy
Understand the role of demographic change in changing consumer attitudes and behaviors
1. Trend snapshot
6. What next?
Single User License:
Corporate User License:
Jovo, Redd's, Suntory, Procter & Gamble, GSK
Society, Social, demographic, socio-demographic, cohorts, men, women, millennials, seniors, kids, children, parents, mid-life, singles, marriage, again populations, personal care, food, drinks, tobacco, baby care, household products, occasions, experimentation, convenience, ethnicity, migration, stereotypes, gender, lifestage, situation, multi-functionality, social change
select a license
NEWSLETTER BY CATEGORY
The report sent to us was on the point, and its information was quite extensive, well structured, and well researched. More importantly what we valued was your response time and professionalism. As a leading global consulting firm, our clients expect high quality deliverables in short periods of time, so a reliable research partner is essential. For the price that you have charged the quality of your services were exceptional. We look forward to continue our relationship with your team on future engagements.... "Senior Associate, Booz Allen Hamilton"
This is with regards to your report on India PVC pipes and fitting market outlook industry outlook to 2019. This is a very well written report and accept my compliments on the same.... ... "Mohit Mittal, Consultant, KPMG Advisory Services"
I am pleased to see the very useful and productive information in the report..Very well structured great presentation reflect professionalism in your research studies.... "Mustafa Masood, Financial Analyst , Coldwell Banker Riyadh"
While we still are studying and analysing your reports about Vietnam & Thailand, we would like to convey to your research team that they have done a very good job in compiling so much of information together. We hope to see more of such well researched reports. All the best & keep it up. ... "Prashant Bhagwat,General Manager, Mahindra"
We would like to appreciate Ken Research for their great efforts and wonderful support in providing the Market Intelligence Report for ITPC. The information, statistics and research are well understandable and very clear to the point. We are happy with Ken research for their good client service, on-time delivery of the report and as said the report itself. Thank you Ken research for bringing the valuable output for us. We would be looking forward to have more research with you in the near future. Wish you a success in your business!... "Jestin Mathew, Indonesian Trade Promotion Center"