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Home & Garden Products in Turkey

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Details

Home & Garden Products in Turkey

Summary

Home & Garden Products in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Essential resource for top-line data and analysis covering the Turkey home & garden products market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

- The home & garden products market consists of gardening and outdoor living products, home improvement products, and homewares. Gardening and outdoor living includes garden buildings, manual and electric garden tools, garden utensils, outdoor living products (garden furniture, barbecues, ornaments), and plants and growing media (bulbs, compost, domestic fertilizer, flowering plants, seeds, shrubs and trees). Home improvement includes retail (not trade) sales of decorating materials (paint, varnish, wall tiles, wallpaper), Electricals hardware (alarms, light fittings, plugs, switches), hardware (brackets, locks, nails, bolts, nuts, etc.), other materials (adhesive, aggregates, boards, cement, doors, window frames, glass, bricks, timber, etc.), and manual and power tools. Homewares includes retail sales of home hardware (crockery, cutlery, glassware, rubbish bins, storage, mechanical utensils and home devices e.g. scales), lamps and lampshades, textiles and soft furnishings (bathroom textiles, beddings, cushions, futons, hammocks, mattresses, table linen, furniture covers, doormats), and window dressings (blinds, curtain poles, rails, curtains, hooks). Any currency conversions calculated using constant annual average 2017 exchange rates.

- The Turkish home and garden products market had total revenues of USD 3.9bn in 2017, representing a compound annual growth rate (CAGR) of 7.1% between 2013 and 2017.

- The home improvement segment was the market's most lucrative in 2017, with total revenues of USD 2.3bn, equivalent to 57% of the market's overall value.

- The Turkish construction industry has boomed since 2014, driven by housing projects amid increasing urbanization and rising disposable income.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the home & garden products market in Turkey

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the home & garden products market in Turkey

- Leading company profiles reveal details of key home & garden products market players' global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the Turkey home & garden products market with five year forecasts

Reasons to buy

- What was the size of the Turkey home & garden products market by value in 2017?

- What will be the size of the Turkey home & garden products market in 2022?

- What factors are affecting the strength of competition in the Turkey home & garden products market?

- How has the market performed over the last five years?

- What are the main segments that make up Turkey's home & garden products market?

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Table Of Content

Scope

Table of Contents

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 9

Market value 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market distribution 12

Market Outlook 13

Market value forecast 13

Five Forces Analysis 14

Summary 14

Buyer power 15

Supplier power 16

New entrants 17

Threat of substitutes 19

Degree of rivalry 21

Leading Companies 22

Boydak Holding AS 22

Inter IKEA Systems BV 23

Kingfisher Plc 26

Tekfen Holding AS 30

Macroeconomic Indicators 34

Country data 34

Methodology 36

Industry associations 37

Related MarketLine research 37

Appendix 38

About MarketLine 38


List Of Figure

List of Tables

Table 1: Turkey home & garden products market value: USD million, 2013-17

Table 2: Turkey home & garden products market category segmentation: USD million, 2017

Table 3: Turkey home & garden products market geography segmentation: USD million, 2017

Table 4: Turkey home & garden products market distribution: % share, by value, 2017

Table 5: Turkey home & garden products market value forecast: USD million, 2017-22

Table 6: Boydak Holding AS: key facts

Table 7: Inter IKEA Systems BV: key facts

Table 8: Inter IKEA Systems BV: key financials (USD )

Table 9: Inter IKEA Systems BV: key financials (EUR)

Table 10: Inter IKEA Systems BV: key financial ratios

Table 11: Kingfisher Plc: key facts

Table 12: Kingfisher Plc: key financials (USD )

Table 13: Kingfisher Plc: key financials (GBP)

Table 14: Kingfisher Plc: key financial ratios

Table 15: Tekfen Holding AS: key facts

Table 16: Tekfen Holding AS: key financials (USD )

Table 17: Tekfen Holding AS: key financials (TL)

Table 18: Tekfen Holding AS: key financial ratios

Table 19: Turkey size of population (million), 2013-17

Table 20: Turkey gdp (constant 2005 prices, USD billion), 2013-17

Table 21: Turkey gdp (current prices, USD billion), 2013-17

Table 22: Turkey inflation, 2013-17

Table 23: Turkey consumer price index (absolute), 2013-17

Table 24: Turkey exchange rate, 2013-17


List Of Table

List of Figures

Figure 1: Turkey home & garden products market value: USD million, 2013-17

Figure 2: Turkey home & garden products market category segmentation: % share, by value, 2017

Figure 3: Turkey home & garden products market geography segmentation: % share, by value, 2017

Figure 4: Turkey home & garden products market distribution: % share, by value, 2017

Figure 5: Turkey home & garden products market value forecast: USD million, 2017-22

Figure 6: Forces driving competition in the home & garden products market in Turkey, 2017

Figure 7: Drivers of buyer power in the home & garden products market in Turkey, 2017

Figure 8: Drivers of supplier power in the home & garden products market in Turkey, 2017

Figure 9: Factors influencing the likelihood of new entrants in the home & garden products market in Turkey, 2017

Figure 10: Factors influencing the threat of substitutes in the home & garden products market in Turkey, 2017

Figure 11: Drivers of degree of rivalry in the home & garden products market in Turkey, 2017

Figure 12: Inter IKEA Systems BV: revenues & profitability

Figure 13: Inter IKEA Systems BV: assets & liabilities

Figure 14: Kingfisher Plc: revenues & profitability

Figure 15: Kingfisher Plc: assets & liabilities

Figure 16: Tekfen Holding AS: revenues & profitability

Figure 17: Tekfen Holding AS: assets & liabilities

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Products and Companies

Products

Home & Garden Products, MarketLine, Turkey


Companies

Boydak Holding AS

Inter IKEA Systems BV

Kingfisher Plc

Tekfen Holding AS