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Home and Garden Products Retailing in Denmark-Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

Home and Garden Products Retailing in Denmark-Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020


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Executive Summary

The retail market for home and garden products recorded sales of DKK23 billion in 2015 and is anticipated to reach DKK24.5 billion by 2020, registering a CAGR of 1.28% in 2015-2020. Increasing demand for housing, coupled with changing consumer lifestyles to furnish the houses with opulent products is expected to give positive thrust over the forecast period.

Key Findings

Specialist retailers remain as the main retail channel in this sector.

Home improvement and gardening retailers, and home furniture and homeware retailers, dominate the market with a combined share of 72% of the sales in 2015.

Urbanization and rising per capita income, coupled with improving consumption patterns, are expected to drive per capita spending on home and garden products

Synopsis

"Home and Garden Products Retailing in Denmark-Market Summary & Forecasts" is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2020.

What else does this report offer?

A thorough analysis of consumer trends changing economic and population factors

Both qualitative and quantitative insights and analysis of the shifting home and garden products retail dynamics for gardening and outdoor living, home improvement, and homewares from 2010 to 2020

Sales of home and garden products through the following channels from 2010 to 2020: Home improvement and gardening supplies retailers; hypermarkets, supermarkets and hard-discounters; home furniture and homewares retailers; department stores; value, variety stores and general merchandise retailers; online; other specialist retailers; cash and carries and warehouse clubs; electrical and electronics specialists; other general and non-specialist direct retailers; convenience stores (including Independents) and gas stations

An overview of key home and garden products retailers operating across Denmark and their presence across distribution channels

Reasons To Buy

Gain a comprehensive knowledge on home and garden products sector in the Denmark retail market and develop a competitive advantage from the start of your supply chain

Investigate current and forecast behaviour trends in home and garden products category to identify the best opportunities to exploit

Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior

Understand the fastest growing categories including gardening and outdoor living; home improvement and homewares, with insights on performance across key channels from 2010, with forecasts until 2020

Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the home and garden products market

Analysis of key international and domestic players operating in the home and garden products market-including store counts and revenues that give you a competitive edge-identify opportunities to improve your market share

1 Introduction

1.1 What is this Report About?

2 Executive Summary & Outlook

3 Market Context

3.1 An economy on growth path offers new opportunities to retailers

3.1.1 Retail sales recorded modest growth post-recession

3.1.2 High household debts is one of the reasons for declining savings rate

3.1.3 Services sector continues to be the major sector for employment

3.1.4 Low inflation levels-a positive sign to retailers

3.1.5 Rise in consumption expenditure-a positive sign to reckon with

3.1.6 Increasing urbanization offers growth opportunities for retailers

3.2 Constant low growth rates in population poses challenges for retailers

4 Danish Shoppers

4.1 Denmark is all set to become the first cash-free nation

4.2 Denmark is the world's leading nation in organic consumption

4.3 Denmark has witnessed a surge in Chinese tourists

4.4 E-commerce & M-commerce continue to drive retail sales

5 Doing Business in Denmark

5.1 Summary

5.1.1 Bureaucracy

5.1.2 Business culture

5.1.3 Infrastructure and logistics

5.2 Business reforms in Denmark in the past

5.3 Denmark eases rules for foreign investors

6 Retail-Product Sectors

6.1 Product Sector Analysis

6.1.1 Home and Garden Products

6.2 Home and Garden Products Category Overview

6.2.1 Home and Garden Products by Channel

6.2.2 Home and Garden Products by Category

6.3 Home and Garden Products Category Analysis

6.3.1 Gardening and Outdoor Living

6.3.2 Home Improvement

6.3.3 Homewares

6.4 Major Retailers

6.4.1 Home and Garden Products

7 Appendix

7.1 Definitions

7.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016-2020

7.2 Summary Methodology

7.2.1 Overview

7.2.2 The triangulated market sizing method

7.2.3 Industry surveys in the creation of retail market data

7.2.4 Quality control and standardized processes

7.3 About Conlumino

7.4 Disclaimer

Figure 1: GDP Value (USD billion), 2010-2015

Figure 2: Growth Rate of GDP (USD billion, %), 2010-2015

Figure 3: GDP Value and Growth (DKK billion, %), 2010-2015

Figure 4: Forecasts for GDP Value and Growth (DKK billion, %), 2015-2020

Figure 5: Household Savings Rate (%), 2005-2015

Figure 6: Share of Employment by Sector (%), 2005 and 2015

Figure 7: Unemployment Rate (%), 2005-2015

Figure 8: Inflation Growth Rates (%), 2005-2015

Figure 9: Household Consumption Expenditure of Denmark (DKK billion), 2005 and 2015E

Figure 10: Household Consumption Expenditure of Major Countries (USD billion), 2015

Figure 11: Growth of Household Consumption Expenditure (USD, %), 2005-2015

Figure 12: Rural and Urban Populations (millions) 2005, 2015 and 2020

Figure 13: Total Population and Growth Rate (Millions, %), 2005-2020

Figure 14: Population Split by Gender (%), 2015 and 2020E

Figure 15: Population Split by Age Group (%), 2015 and 2020

Figure 16: Per Capita Spend on Retail (DKK), 2007 and 2015

Figure 17: Per Capita Spend (DKK) and Total Retail Spend by Age Group (%), 2007 and 2015

Figure 18: Danske banks mobile-pay app

Figure 19: Organic sales by channel and value shares as of 2014

Figure 20: Chinese tourists visiting Denmark

Figure 21: Access of internet through desktops, mobiles and tablets

Figure 22: Key Components of Doing Business in Denmark

Figure 23: Share of Home and Garden Products in overall Retail 2015 and 2020

Figure 24: Retail Sales Value and Growth (DKK billion, %) of Home and Garden Products 2015-2020

Figure 25: Spend per Head on Home and Garden Products 2015 and 2020

Figure 26: Online Spend in Home and Garden Products 2015-2020

Figure 27: Online Share of total Home and Garden Products Spend 2015 and 2020

Figure 28: Spending per Channel in Home and Garden Products (%) 2015 and 2020

Figure 29: Denmark Home and Garden Products Retail Sales and Forecast (DKK mn), by Channel Group, 2010-2020

Figure 30: Denmark Home and Garden Products Retail Market Dynamics, by Channel Group, 2010-2020

Figure 31: Denmark Home and Garden Products Retail Sales and Forecast, by Channel Group, 2010-2020

Figure 32: Denmark Home and Garden Products Retail Market Dynamics, by Category 2010-2020

Figure 33: Denmark Gardening and Outdoor Living Retail Sales and Forecast (DKK mn), by Channel Group, 2010-2020

Figure 34: Denmark Home Improvement Retail Sales and Forecast (DKK mn), by Channel Group, 2010-2020

Figure 35: Denmark Homewares Retail Sales and Forecast (DKK mn), by Channel Group, 2010-2020

Figure 36: The Triangulated Market Sizing Methodology

Table 1: Denmark Home and Garden Products Retail Sales (DKK mn), by Channel Group, 2010-2015

Table 2: Denmark Home and Garden Products Retail Sales Forecast (DKK mn), by Channel Group, 2015-2020

Table 3: Denmark Home and Garden Products Retail Sales (USD mn), by Channel Group, 2010-2015

Table 4: Denmark Home and Garden Products Retail Sales Forecast (USD mn), by Channel Group, 2015-2020

Table 5: Denmark Home and Garden Products Retail Segmentation (% value), by Channel Group, 2010-2020

Table 6: Denmark Home and Garden Products Retail Sales (DKK mn), by Category, 2010-2015

Table 7: Denmark Home and Garden Products Retail Sales Forecast (DKK mn), by Category 2015-2020

Table 8: Denmark Home and Garden Products Retail Sales (USD mn), by Category, 2010-2015

Table 9: Denmark Home and Garden Products Retail Sales Forecast (USD mn), by Channel Group, 2015-2020

Table 10: Denmark Home and Garden Products Retail Segmentation (% value), by Category, 2010-2020

Table 11: Denmark Gardening and Outdoor Living Retail Sales (DKK mn), by Channel Group, 2010-2015

Table 12: Denmark Gardening and Outdoor Living Retail Sales Forecast (DKK mn), by Channel Group, 2015-2020

Table 13: Denmark Gardening and Outdoor Living Retail Sales (USD mn), by Channel Group, 2010-2015

Table 14: Denmark Gardening and Outdoor Living Retail Sales Forecast (USD mn), by Channel Group, 2015-2020

Table 15: Denmark Gardening and Outdoor Living Retail Segmentation, by Channel Group, 2010-2020

Table 16: Denmark Home Improvement Retail Sales (DKK mn), by Channel Group, 2010-2015

Table 17: Denmark Home Improvement Retail Sales Forecast (DKK mn), by Channel Group, 2015-2020

Table 18: Denmark Home Improvement Retail Sales (USD mn), by Channel Group, 2010-2015

Table 19: Denmark Home Improvement Retail Sales Forecast (USD mn), by Channel Group, 2015-2020

Table 20: Denmark Home Improvement Retail Segmentation, by Channel Group, 2010-2020

Table 21: Denmark Homewares Retail Sales (DKK mn), by Channel Group, 2010-2015

Table 22: Denmark Homewares Retail Sales Forecast (DKK mn), by Channel Group, 2015-2020

Table 23: Denmark Homewares Retail Sales (USD mn), by Channel Group, 2010-2015

Table 24: Denmark Homewares Retail Sales Forecast (USD mn), by Channel Group, 2015-2020

Table 25: Denmark Homewares Retail Segmentation, by Channel Group, 2010-2020

Table 26: Key Home and Garden Products Retailers in Denmark

Table 27: Denmark Exchange Rate DKK-USD (Annual Average), 2010-2015

Table 28: Denmark Exchange Rate DKK-USD (Annual Average), 2016-2020 Forecasts

Table 29: Conlumino Retail Channel Definitions

Table 30: Conlumino Retail Category Definitions

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Jysk

Stark

Silvan

Harald Nyborg

Bauhaus

Ikea

Denmark, retail, Home and Garden Products, Gardening and outdoor living, Home improvement, and Homewares, Specialist retailers, General retailers, Value retailers, Online


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