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Outdoor Structures, 2018

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Print Option: Yes
Copy Option: No
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Copy Option: Yes
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Details

Outdoor Structures, 2018

Summary

The "Outdoor Structures, 2018", report offers comprehensive insight and analysis of the outdoor structures market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on garden buildings, fencing and garden features. Consumer data is based on our 2018 UK outdoor structures survey, using a panel of 2,000 nationally representative consumers.

2017 and 18 were slow years for the category, as wetter weather and squeezed disposable income led to a further slowdown in growth. However, over the next five years, other outdoor structures categories proved more resilient as consumers seek to make their gardens more practical, more productive and/or more enjoyable places to spend time.

Scope

- As consumers look to exploit the potential of their existing properties, rather than move, the outlook for outdoor structures is also reasonable with summerhouses and garden buildings will be at the forefront of this.

- In spite of their recent struggles, B&Q and Homebase remain atop the outdoor structures market. However, the garden centres and general merchandisers channel will become a growing threat.

- Consumers are becoming more likely to research their outdoor structures prior to purchase, and to spend considerable time doing so.

Reasons to buy

- Uncover how online will shape the outdoor structures market and customer decision journey over the next five years.

- Find out which retailers are the most under threat from rise of the discounters.

- Discover which retailers will become a greater threat within outdoor structures and how other retailers can defend their share.

- Maximise sales opportunities by better understanding why shoppers buy new outdoor structures and what encourages shoppers to select a particular retailer.

- Adjust your strategy to better reflect what customers consider most and how they conduct pre-purchase research?

READ MORE

Table Of Content

Scope

Table of Contents

ISSUES AND STRATEGIES

Main issues in outdoor structures:

Tapping into the potential of the garden

Storage and the challenge of getting more from less

Online growth has lagged

Customer reviews carry growing significance

Strategies for success

THE MARKET

The sector at a glance

Overall sector size and growth

Sector size and growth: sheds

Sector size and growth: garden storage

Sector size and growth: garden buildings

Sector size and growth: greenhouses

Sector size and growth: paving

Sector size and growth: fencing

Sector size and growth: decking

Sector size and growth: garden features

Category growth and size by sub-category, 2018-20e

Online dynamics

Channels of distribution

THE RETAILERS

Retailer prospects

Market shares

Retailer profiles

B&Q

Homebase

Wickes

Wyevale

B&M

Argos

Amazon

THE CONSUMER

Headlines

Penetration and profiles

Outdoor shopper location and experience

Net agreement statements

Research process

Purchase motivation

Channel usage

Retailer usage

Considered and used conversion

Drivers of retailer choice

METHODOLOGY

What is included

Market sizing


List Of Figure

List of Figures

Market size-total market, 2017-23e

Market growth-total market, 2017-23e

Market volume growth-total market, 2017-23e

Market inflation growth-total market, 2017-23e

Market size-sheds, 2017-23e

Market growth-sheds, 2017-23e

Market size-garden storage, 2017-23e

Market growth-garden storage, 2017-23e

Market size-garden buildings, 2017-23e

Market growth-garden buildings, 2017-23e

Market size-greenhouses, 2017-23e

Market growth-greenhouses, 2017-23e

Market size-paving, 2017-23e

Market growth-paving, 2017-23e

Market size-fencing, 2017-23e

Market growth-fencing, 2017-23e

Market size-decking, 2017-23e

Market growth-decking, 2017-23e

Market size-garden features, 2017-23e

Market growth-garden features, 2017-23e

Category growth and size by sub-category, 2018-20e

Online market size and penetration, 2017-23e

Online and offline market growth, 2017-23e

Channels of distribution, 2018e and 2023e

Top 10 outdoor structures retailers, 2018e

Change in share among top 10 outdoor structures retailers on 2017

Outdoor structures market share for B&Q, 2016-18e

Retailer demographics for B&Q, 2018

Customer share overall by category for B&Q, 2018

Outdoor structures market share for Homebase, 2016-18e

Retailer demographics for Homebase, 2018

Customer share overall by category for Homebase, 2018

Outdoor structures market share for Wickes, 2016-18e

Retailer demographics for Wickes, 2018

Customer share overall by category for Wickes, 2018

Outdoor structures market share for Wyevale, 2016-18e

Retailer demographics for Wyevale, 2018

Customer share overall by category for Wyevale, 2020

Outdoor structures market share for B&M, 2016-18e

Retailer demographics for B&M, 2018

Customer share overall by category for B&M, 2018

Outdoor structures market share for Argos, 2016-18e

Retailer demographics for Argos, 2018

Customer share overall by category for Argos, 2018

Outdoor structures market share for Amazon, 2016-18e

Retailer demographics for Amazon, 2018

Customer share overall by category for Amazon, 2018

Overall penetration for outdoor structures, 2018

Profile by demographics for outdoor structures, 2018

Penetration by region for outdoor structures, 2018

Overall penetration for sheds, 2018

Profile by demographics for sheds, 2018

Penetration by region for sheds, 2018

Overall penetration for garden buildings, 2018

Profile by demographics for garden buildings, 2018

Penetration by region for garden buildings, 2018

Overall penetration for paving, 2018

Profile by demographics for paving, 2018

Penetration by region for paving, 2018

Overall penetration for decking, 2018

Profile by demographics for decking, 2018

Penetration by region for decking, 2018

Overall penetration for fencing, 2018

Profile by demographics for fencing, 2018

Penetration by region for fencing, 2018

Overall penetration for garden storage, 2018

Profile by demographics for garden storage, 2018

Penetration by region for garden storage, 2018

Overall penetration for greenhouses, 2018

Profile by demographics for greenhouses, 2018

Penetration by region for greenhouses, 2018

Overall penetration for garden features, 2018

Profile by demographics for garden features, 2018

Penetration by region for garden features, 2018

Current housing location, all shoppers and outdoor structure shoppers, 2018

Net agreement statements on gardening from outdoor structure shoppers, 2018

Skill level for outdoor DIY from outdoor structure shoppers, 2018

Purchase motivation for overall outdoor structures and subcategory, 2018

Research process for outdoor structures, 2018

What did customers research when buying outdoor structures, 2018

Time spent on research process for outdoor structures, 2018

Channel usage for researching overall outdoor structures, 2018

Channel usage for purchasing overall outdoor structures, 2018

Online fulfilment for outdoor structures, 2018

Retailer visited for outdoor structures, 2018

Retailer usage for outdoor structures, 2018

Retailer usage by demographics for overall outdoor structures, 2018

Retailer consideration, usage and conversion for overall outdoor structures, 2018

Drivers of retailer choice, overall outdoor structures, 2018

Drivers of retailer choice, overall outdoor structures by retailer, 2018


List Of Table

List of Tables

Category growth and size by sub-category, 2018-20e

Channels of distribution, 2018e and 2023e

Table of key comparatives for top 10 retailers, latest financial year

Penetration by product, 2018

Average spend by subcategory

Average spend by product

Room purchased for overall outdoor structures, 2018

Retailer usage by subcategory, 2018

Retailer usage by demographics, 2018

Considered, used and conversion for overall outdoor structures, 2018

Channel usage for overall outdoor structures, 2018

Channel usage for dining and garden storage, 2018

Channel usage for dining and fencing, 2018

Channel usage for other outdoor structures, 2018

Drivers of retailer choice

Drivers of retailer choice by customer, 2018

Online fulfilment for outdoor structures, 2018

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products and Companies

Products

Outdoor structures, Gardening, Sheds, Paving, Greenhouses, Garden features, Brexit, Weather, Discounters, B&Q, Homebase, Wickes, Wyevale, B&M, Argos, Amazon, Wilko, Dobbies, Tesco, eBay, IKEA , Travis Perkins


Companies

B&Q

Homebase

Wickes

Wyevale

B&M

Argos

Amazon

Wilko

Dobbies

Tesco

eBay

IKEA

Travis Perkins

Company Profile

Company Profile Title

Outdoor Structures, 2018

Summary

The "Outdoor Structures, 2018", report offers comprehensive insight and analysis of the outdoor structures market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on garden buildings, fencing and garden features. Consumer data is based on our 2018 UK outdoor structures survey, using a panel of 2,000 nationally representative consumers.

2017 and 18 were slow years for the category, as wetter weather and squeezed disposable income led to a further slowdown in growth. However, over the next five years, other outdoor structures categories proved more resilient as consumers seek to make their gardens more practical, more productive and/or more enjoyable places to spend time.

Scope

- As consumers look to exploit the potential of their existing properties, rather than move, the outlook for outdoor structures is also reasonable with summerhouses and garden buildings will be at the forefront of this.

- In spite of their recent struggles, B&Q and Homebase remain atop the outdoor structures market. However, the garden centres and general merchandisers channel will become a growing threat.

- Consumers are becoming more likely to research their outdoor structures prior to purchase, and to spend considerable time doing so.

Reasons to buy

- Uncover how online will shape the outdoor structures market and customer decision journey over the next five years.

- Find out which retailers are the most under threat from rise of the discounters.

- Discover which retailers will become a greater threat within outdoor structures and how other retailers can defend their share.

- Maximise sales opportunities by better understanding why shoppers buy new outdoor structures and what encourages shoppers to select a particular retailer.

- Adjust your strategy to better reflect what customers consider most and how they conduct pre-purchase research?

READ MORE

Scope

Table of Contents

ISSUES AND STRATEGIES

Main issues in outdoor structures:

Tapping into the potential of the garden

Storage and the challenge of getting more from less

Online growth has lagged

Customer reviews carry growing significance

Strategies for success

THE MARKET

The sector at a glance

Overall sector size and growth

Sector size and growth: sheds

Sector size and growth: garden storage

Sector size and growth: garden buildings

Sector size and growth: greenhouses

Sector size and growth: paving

Sector size and growth: fencing

Sector size and growth: decking

Sector size and growth: garden features

Category growth and size by sub-category, 2018-20e

Online dynamics

Channels of distribution

THE RETAILERS

Retailer prospects

Market shares

Retailer profiles

B&Q

Homebase

Wickes

Wyevale

B&M

Argos

Amazon

THE CONSUMER

Headlines

Penetration and profiles

Outdoor shopper location and experience

Net agreement statements

Research process

Purchase motivation

Channel usage

Retailer usage

Considered and used conversion

Drivers of retailer choice

METHODOLOGY

What is included

Market sizing


List Of Figure

List of Figures

Market size-total market, 2017-23e

Market growth-total market, 2017-23e

Market volume growth-total market, 2017-23e

Market inflation growth-total market, 2017-23e

Market size-sheds, 2017-23e

Market growth-sheds, 2017-23e

Market size-garden storage, 2017-23e

Market growth-garden storage, 2017-23e

Market size-garden buildings, 2017-23e

Market growth-garden buildings, 2017-23e

Market size-greenhouses, 2017-23e

Market growth-greenhouses, 2017-23e

Market size-paving, 2017-23e

Market growth-paving, 2017-23e

Market size-fencing, 2017-23e

Market growth-fencing, 2017-23e

Market size-decking, 2017-23e

Market growth-decking, 2017-23e

Market size-garden features, 2017-23e

Market growth-garden features, 2017-23e

Category growth and size by sub-category, 2018-20e

Online market size and penetration, 2017-23e

Online and offline market growth, 2017-23e

Channels of distribution, 2018e and 2023e

Top 10 outdoor structures retailers, 2018e

Change in share among top 10 outdoor structures retailers on 2017

Outdoor structures market share for B&Q, 2016-18e

Retailer demographics for B&Q, 2018

Customer share overall by category for B&Q, 2018

Outdoor structures market share for Homebase, 2016-18e

Retailer demographics for Homebase, 2018

Customer share overall by category for Homebase, 2018

Outdoor structures market share for Wickes, 2016-18e

Retailer demographics for Wickes, 2018

Customer share overall by category for Wickes, 2018

Outdoor structures market share for Wyevale, 2016-18e

Retailer demographics for Wyevale, 2018

Customer share overall by category for Wyevale, 2020

Outdoor structures market share for B&M, 2016-18e

Retailer demographics for B&M, 2018

Customer share overall by category for B&M, 2018

Outdoor structures market share for Argos, 2016-18e

Retailer demographics for Argos, 2018

Customer share overall by category for Argos, 2018

Outdoor structures market share for Amazon, 2016-18e

Retailer demographics for Amazon, 2018

Customer share overall by category for Amazon, 2018

Overall penetration for outdoor structures, 2018

Profile by demographics for outdoor structures, 2018

Penetration by region for outdoor structures, 2018

Overall penetration for sheds, 2018

Profile by demographics for sheds, 2018

Penetration by region for sheds, 2018

Overall penetration for garden buildings, 2018

Profile by demographics for garden buildings, 2018

Penetration by region for garden buildings, 2018

Overall penetration for paving, 2018

Profile by demographics for paving, 2018

Penetration by region for paving, 2018

Overall penetration for decking, 2018

Profile by demographics for decking, 2018

Penetration by region for decking, 2018

Overall penetration for fencing, 2018

Profile by demographics for fencing, 2018

Penetration by region for fencing, 2018

Overall penetration for garden storage, 2018

Profile by demographics for garden storage, 2018

Penetration by region for garden storage, 2018

Overall penetration for greenhouses, 2018

Profile by demographics for greenhouses, 2018

Penetration by region for greenhouses, 2018

Overall penetration for garden features, 2018

Profile by demographics for garden features, 2018

Penetration by region for garden features, 2018

Current housing location, all shoppers and outdoor structure shoppers, 2018

Net agreement statements on gardening from outdoor structure shoppers, 2018

Skill level for outdoor DIY from outdoor structure shoppers, 2018

Purchase motivation for overall outdoor structures and subcategory, 2018

Research process for outdoor structures, 2018

What did customers research when buying outdoor structures, 2018

Time spent on research process for outdoor structures, 2018

Channel usage for researching overall outdoor structures, 2018

Channel usage for purchasing overall outdoor structures, 2018

Online fulfilment for outdoor structures, 2018

Retailer visited for outdoor structures, 2018

Retailer usage for outdoor structures, 2018

Retailer usage by demographics for overall outdoor structures, 2018

Retailer consideration, usage and conversion for overall outdoor structures, 2018

Drivers of retailer choice, overall outdoor structures, 2018

Drivers of retailer choice, overall outdoor structures by retailer, 2018


List Of Table

List of Tables

Category growth and size by sub-category, 2018-20e

Channels of distribution, 2018e and 2023e

Table of key comparatives for top 10 retailers, latest financial year

Penetration by product, 2018

Average spend by subcategory

Average spend by product

Room purchased for overall outdoor structures, 2018

Retailer usage by subcategory, 2018

Retailer usage by demographics, 2018

Considered, used and conversion for overall outdoor structures, 2018

Channel usage for overall outdoor structures, 2018

Channel usage for dining and garden storage, 2018

Channel usage for dining and fencing, 2018

Channel usage for other outdoor structures, 2018

Drivers of retailer choice

Drivers of retailer choice by customer, 2018

Online fulfilment for outdoor structures, 2018

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products

Outdoor structures, Gardening, Sheds, Paving, Greenhouses, Garden features, Brexit, Weather, Discounters, B&Q, Homebase, Wickes, Wyevale, B&M, Argos, Amazon, Wilko, Dobbies, Tesco, eBay, IKEA , Travis Perkins


Companies

B&Q

Homebase

Wickes

Wyevale

B&M

Argos

Amazon

Wilko

Dobbies

Tesco

eBay

IKEA

Travis Perkins