Single User License
INR 64217
Site License
INR 128435
Corporate User License
INR 192652

Service Tax Additional

select a format
Price

Single User License
USD 995
Site License
USD 1990
Corporate User License
USD 2985

Alternatively

Request a quote
Request a Customized research
Request for Sample Report





Recent Viewed Reports


Why Ken Reasearch?


Testimonials

This is with regards to your report on India PVC pipes and fitting market outlook industry outlook to 2019. This is a very well written report and accept my compliments on the same.... ... "Mohit Mittal, Consultant, KPMG Advisory Services"

I am pleased to see the very useful and productive information in the report..Very well structured great presentation reflect professionalism in your research studies.... "Mustafa Masood, Financial Analyst , Coldwell Banker Riyadh"

While we still are studying and analysing your reports about Vietnam & Thailand, we would like to convey to your research team that they have done a very good job in compiling so much of information together. We hope to see more of such well researched reports. All the best & keep it up. ... "Prashant Bhagwat,General Manager, Mahindra"

We would like to appreciate Ken Research for their great efforts and wonderful support in providing the Market Intelligence Report for ITPC. The information, statistics and research are well understandable and very clear to the point. We are happy with Ken research for their good client service, on-time delivery of the report and as said the report itself. Thank you Ken research for bringing the valuable output for us. We would be looking forward to have more research with you in the near future. Wish you a success in your business!... "Jestin Mathew, Indonesian Trade Promotion Center"

The Report was very interesting and useful for me... "Marketing Manager, Western Union Business Solutions"


Success Case Study: PandG Downy Febreze Unstopables; Building a mass-premium home fragrance experience

Success Case Study: PandG Downy Febreze Unstopables; Building a mass-premium home fragrance experience


  • Products Id :- CS0012SF
  • |
  • Pages: 17
  • |
  • April 2016
  • |
  • |
  Request for Sample Report

Executive Summary

The use of scent within the home has been characterized by an increasingly nuanced, premium tendency drawing on consumers' aspirations and desire to move beyond odor prevention into image making. Products that can make this transition from basic needs such as air or fabric freshening into a sensory form of home dcor can exploit such aspirations.

Key Findings

Unstopables' selection of products has been developed to form a complementary, complete household fragrance solution/suite. This was in line with P&G's idea that Unstopables lives within the home dcor sphere rather than simple fabric or air freshener segments. Indeed, the firm chose to dub the wider line as effectively creating a new segment called "scent dcor".

A majority of US consumers like adding fragrances to the home through various means. Scent is a key sensory trigger for consumers building all sorts of associations, positive and negative. The opportunity identified by P&G centered on the impression created by scent of aspiration or upscale living.

Accessibility has been an important contributor to the success of Unstopables. A nationwide presence via the discount channel makes the products easy and convenient to get hold of. On the surface, the idea of discount distribution seems incongruous with a premium positioning, but this has the benefit of widening the audience and building the image of affordable luxury.

Synopsis

"Success Case Study: P&G Downy/Febreze Unstopables" is part of Canadean's Successes and Failures research. It examines the details of and reasons behind the success of Procter & Gamble's Downy and Febreze Unstopables range of home and fabric fragrance products.

It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.

Reasons To Buy

Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to query [@] kenresearch.com
 

Procter & Gamble

Procter & Gamble, Downy, Febreze, Unstopables, fabric freshener, air freshener, scented candle, scented oil, home dcor, scent dcor, home care, household care, premium, luxury, discounters, sensory, aspirational, in-wash scent


Ken Research Pvt. Ltd. 27A, Tower B-2, Spaze I Tech Business Park, Sohna Road, sector 49
     Gurgaon, Haryana - 122001, India
+91 1244230204

download

Company Brochure

Engage with Us

query [@] kenresearch.com