American Greetings Corporation-Strategic SWOT Analysis Review

American Greetings Corporation-Strategic SWOT Analysis Review

  • Products Id :- GDCPG27269SA
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  • Pages: 25
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Executive Summary

American Greetings Corporation-Strategic SWOT Analysis Review provides a comprehensive insight into the company's history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company's key employees, key competitors and major products and services.

This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.


Business description-A detailed description of the company's operations and business divisions.

Corporate strategy-GlobalData's summarization of the company's business strategy.

SWOT analysis-A detailed analysis of the company's strengths, weakness, opportunities and threats.

Company history-Progression of key events associated with the company.

Major products and services-A list of major products, services and brands of the company.

Key competitors-A list of key competitors to the company.

Key employees-A list of the key executives of the company.

Executive biographies-A brief summary of the executives' employment history.

Key operational heads-A list of personnel heading key departments/functions.

Important locations and subsidiaries-A list of key locations and subsidiaries of the company, including contact details.


American Greetings Corporation (American Greetings) is greeting cards and other social expression products providing company. It offers greeting cards, gift wrap, party goods, stationery, and giftware. The company is also engaged in design and character licensing. The company offers its greeting cards through various brands such as American Greetings, Recycled Paper Greeting, Carlton Cards, Gibson, Tender Thoughts, and Papyrus. American Greetings also offers its products through internet portals, electronic mobile devices and websites such as, and The company markets its products in various countries including the US, Canada, the UK, Australia and New Zealand among others. American Greetings is headquartered in Cleveland, Ohio, the US.

Reasons to Buy

Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.

Identify potential customers and suppliers with this report's analysis of the company's business structure, operations, major products and services and business strategy.

Understand and respond to your competitors' business structure and strategies with GlobalData's detailed SWOT analysis. In this, the company's core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.

Examine potential investment and acquisition targets with this report's detailed insight into the company's strategic, business and operational performance.

Note: Some sections may be missing if data is unavailable for the company.

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Ankur Gupta, Head Marketing & Communications


Table of Contents

Table of Contents 2

List of Tables 3

Section 1-About the Company 4

American Greetings Corporation-Key Facts 4

American Greetings Corporation-Key Employees 5

American Greetings Corporation-Key Employee Biographies 6

American Greetings Corporation-Major Products and Services 8

American Greetings Corporation-History 9

American Greetings Corporation-Company Statement 12

American Greetings Corporation-Locations And Subsidiaries 16

Head Office 16

Other Locations & Subsidiaries 16

Section 2-Company Analysis 18

American Greetings Corporation-Business Description 18

American Greetings Corporation-Corporate Strategy 19

American Greetings Corporation-SWOT Analysis 20

SWOT Analysis-Overview 20

American Greetings Corporation-Strengths 20

Strength-Business Performance: North American Social Expression Products 20

Strength-Distribution Channels 20

Strength-Declining Operating Cost 20

American Greetings Corporation-Weaknesses 21

Weakness-Dependence on Limited Customers 21

Weakness-Litigation Issues 21

American Greetings Corporation-Opportunities 22

Opportunity-Global Economic Outlook 22

Opportunity-New Product Launches 22

Opportunity-Growth Prospects: E-Retail 22

American Greetings Corporation-Threats 23

Threat-Stiff Competition 23

Threat-Foreign Exchange Risk 23

Threat-Stringent Regulations 23

American Greetings Corporation-Key Competitors 24

Section 3-Appendix 25

Methodology 25

About GlobalData 25

Contact Us 25

Disclaimer 25

List of Tables

American Greetings Corporation, Key Facts 4

American Greetings Corporation, Key Employees 5

American Greetings Corporation, Key Employee Biographies 6

American Greetings Corporation, Major Products and Services 8

American Greetings Corporation, History 9

American Greetings Corporation, Subsidiaries 16

American Greetings Corporation, Key Competitors 24

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American Greetings Corporation, SWOT analysis, SWOT, Strengths, Weaknesses, Opportunities, Threats, Corporate Strategy, Overview, Key Manufacturing Facilities, Key Information, Overview, Business Description, Major Products and Services, Brands, History, Key Employees, Key Employee Biographies, Key Operational Heads, Locations And Subsidiaries, Competitors, Company Statement.

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