Puma SE (PUM) - Strategic SWOT Analysis Review

Puma SE (PUM) - Strategic SWOT Analysis Review

  • Products Id :- GDCPG32393SA
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  • Pages: 39
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Executive Summary

Puma SE (PUM)-Strategic SWOT Analysis Review provides a comprehensive insight into the company's history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company's key employees, key competitors and major products and services.

This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.


- Business description-A detailed description of the company's operations and business divisions.

- Corporate strategy-GlobalData's summarization of the company's business strategy.

- SWOT analysis-A detailed analysis of the company's strengths, weakness, opportunities and threats.

- Company history-Progression of key events associated with the company.

- Major products and services-A list of major products, services and brands of the company.

- Key competitors-A list of key competitors to the company.

- Key employees-A list of the key executives of the company.

- Executive biographies-A brief summary of the executives' employment history.

- Key operational heads-A list of personnel heading key departments/functions.

- Important locations and subsidiaries-A list of key locations and subsidiaries of the company, including contact details.


Puma SE (Puma) is a sports company that designs, develops, markets and sells footwear, apparel and accessories for men and women. It offers these products to team sports, golf, motorsports, running and training, sportstyle and kids. These products are marketed under the brands of PUMA, Cobra Golf and Dobotex. It sells these products directly to its consumers through its owned retail stores and online stores and through wholesale and retail traders. The company also issues and authorizes licenses to various independent partners to produce, market and distribute its fragrances, eyewear, watches and accessories related products. The company operates in Europe, Middle East and Africa (EMEA), Americas and Asia-Pacific. Puma is headquartered in Herzogenaurach, Bavaria, Germany.

Puma SE Key Recent Developments

Apr 26,2018: PUMA hires Martin Benda as general counsel

Apr 24,2018: Puma SE announces results for Q1 2018

Feb 12,2018: PUMA exceeds 4 billion Euro Sales Mark for the first Time

Oct 18,2017: PUMA publishes preliminary results for Q3 2017

Oct 18,2017: PUMA publishes preliminary results for Q3 2017

Reasons to Buy

- Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.

- Identify potential customers and suppliers with this report's analysis of the company's business structure, operations, major products and services and business strategy.

- Understand and respond to your competitors' business structure and strategies with GlobalData's detailed SWOT analysis. In this, the company's core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.

- Examine potential investment and acquisition targets with this report's detailed insight into the company's strategic, business and operational performance.

Note: Some sections may be missing if data is unavailable for the company.

Read More

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications


Table of Contents

Table of Contents 3

List of Tables 5

Section 1-About the Company 6

Puma SE-Key Facts 6

Puma SE-Key Employees 7

Puma SE-Key Employee Biographies 8

Puma SE-Major Products and Services 9

Puma SE-History 10

Puma SE-Company Statement 14

Puma SE-Locations And Subsidiaries 16

Head Office 16

Other Locations & Subsidiaries 16

Section 2-Company Analysis 18

Company Overview 18

Puma SE-Business Description 19

Business Segment: Accessories 19

Overview 19

Performance 19

Business Segment: Apparel 19

Overview 19

Performance 19

Business Segment: Footwear 19

Overview 19

Performance 19

Geographical Segment: Americas 20

Performance 20

Geographical Segment: Asia Pacific 20

Performance 20

Geographical Segment: EMEA 20

Performance 20

Puma SE-Corporate Strategy 21

Puma SE-SWOT Analysis 22

SWOT Analysis-Overview 22

Puma SE-Strengths 22

Puma SE-Weaknesses 23

Puma SE-Opportunities 24

Puma SE-Threats 25

Puma SE-Key Competitors 26

Section 3-Company's Recent Developments 27

Feb 12, 2018: PUMA exceeds 4 billion Euro Sales Mark for the first Time 27

Oct 18, 2017: PUMA publishes preliminary results for Q3 2017 29

Oct 18, 2017: PUMA publishes preliminary results for Q3 2017 30

Jul 26, 2017: PUMA announces strong sales and EBIT growth continues in Q2 31

Jun 07, 2017: Puma appoints chief compliance officer 32

Apr 25, 2017: Puma announces strong sales and EBIT growth in Q1 33

Apr 25, 2017: PUMA reports revenue growth in first quarter of 2017 34

Apr 25, 2017: PUMA announces strong sales and EBIT growth in the first quarter 36

Feb 20, 2017: PUMA announces appointment of Bob Philion to president of PUMA North America 37

Feb 09, 2017: PUMA Q4 net loss increases 38

Section 4-Appendix 39

Methodology 39

About GlobalData 39

Contact Us 39

Disclaimer 39

List of Tables

Puma SE, Key Facts 6

Puma SE, Key Employees 7

Puma SE, Key Employee Biographies 8

Puma SE, Major Products and Services 9

Puma SE, History 10

Puma SE, Subsidiaries 16

Puma SE, Key Competitors 26

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Puma SE, SWOT analysis, SWOT, Strengths, Weaknesses, Opportunities, Threats, Corporate Strategy, Overview, Key Manufacturing Facilities, Key Information, Overview, Business Description, Major Products and Services, Brands, History, Key Employees, Key Employee Biographies, Key Operational Heads, Locations And Subsidiaries, Competitors, Company Statement.

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