The UK Underwear Market 2018-2023
"The UK Underwear Market 2018-2023", report offers comprehensive insight and analysis of the underwear market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on men's and women's underwear, nightwear and hosiery. Consumer data is based on our 2018 UK clothing survey, using a panel of 5,000 nationally representative consumers.
The UK underwear market is forecast to reach GBP5.8bn in 2018, equating to 16% of the 16+ clothing market. While the sector has been protected to a degree given how essential the category is, the market has been driven predominantly by inflation since 2017, with volumes in decline. Volumes are however forecast to recover out to 2023, as growing consumer appetite for regular newness and more fashionable underwear, especially in lingerie, will drive spending.
- 58.1% of UK clothing shoppers have bought underwear in the past year; and women's underwear is the most shopped category, aided by wider choice and greater trend-led ranges.
- The online underwear market is forecast to grow by over 40% over the next five years, equating to an additional GBP530m in spend.
- Despite losing 1.5 percentage points off its market share between 2013 and 2018, M&S remains market leader.
Reasons to buy
- Using our five year forecasts to 2023, learn which subcategories in the underwear market will be the fastest performing to ensure more focus and investment in these winning product areas.
- Understand how drivers of underwear purchases, such as price, comfort and fit, change in importance among different demographics in order to maximise sales potential.
- Use our in-depth analysis of the challenges faced by market leader M&S in order to understand how to steal its shoppers and market share.
- Discover which segments of the market are forecast to prosper out to 2023 (value, midmarket or premium), and understand which retailers are best placed to take advantage.
- Utilise our online forecasts to 2023 to consider how to exploit your online potential and decide which age groups to target via the channel.
Table of Contents
THE HOT ISSUES
Market drivers and inhibitors in underwear
Main issues in underwear:
Greater fashion influence provides growth opportunity for underwear retailers
Comfort and fit of primary importance
Overcoming online challenges vital as shoppers embrace the channel
Shoppers demand more choice in plus size underwear
Pressure on the midmarket as value and premium retailers set to make gains
Strategies for success
WHAT PEOPLE BUY
The sector at a glance
The sector in context
Overall sector size
Overall sector growth
Category growth in underwear
Category dynamics: women's underwear
Category growth in women's underwear
Category dynamics: men's underwear
Category growth in men's underwear
Spend per head
Spend per head-women's underwear
Spend per head-men's underwear
WHERE PEOPLE BUY
Channels of distribution
Marks & Spencer
HOW & WHY PEOPLE SHOP
Who shops and where they are located
Which categories they buy
Which items they buy
Channels used by consumers
Reasons for online purchases
Frequency of shopping
What drives underwear purchases
Views on underwear purchasing
Gifting in underwear
What is included
List of Figures
What drives underwear purchases, by gender, 2018
Online shopping preference and preference for measuring services, by age, 2018
Percentage of plus size shoppers, by gender, who would spend more on underwear if there was more choice, 2018
Value, midmarket, premium split of UK underwear market, 2013, 2018e, 2023e
Underwear share of total adult (16+) clothing market, 2013, 2018e, 2023e
Underwear share of womenswear, 2013, 2018e, 2023e
Underwear share of menswear, 2013, 2018e, 2023e
Overall underwear: size of the market, 2013-2023e
Overall underwear: inflation & volume, 2013-2023e
Underwear sub-categories size & growth (underwear & nightwear), 2013, 2018e, 2023e
Women's underwear: size & growth rates, 2013-2023e
Women's underwear sub-categories size & growth (lingerie, hosiery, nightwear), 2013, 2018e, 2023e
Men's underwear: size & growth rates, 2013-2023e
Men's underwear sub-categories size & growth (daywear, nightwear), 2013, 2018e, 2023e
Underwear spend per head, 2018e-23e, and per age group, 2018
Women's underwear spend per head, 2018e-23e, and per age group, 2018
Men's underwear spend per head, 2018e-23e, and per age group, 2018
Underwear online market size & growth, 2013, 2018e, 2023e
Market shares of top 10 underwear retailers, 2017, 2018e
Market shares of top 10 women's underwear retailers, 2017, 2018e
Market shares of top 10 men's underwear retailers, 2017, 2018e
Top 20 most purchased from underwear retailers
Ann Summers: shopper dynamics, and where else they shop, 2018
Ann Summers: underwear market share, 2013-2018e
ASOS: shopper dynamics, and where else they shop, 2018
ASOS: underwear market share, 2013-2018e
Bravissimo: shopper dynamics, and where else they shop, 2018
Bravissimo: underwear market share, 2013-2018e
Boux Avenue: shopper dynamics, and where else they shop, 2018
Boux Avenue: underwear market share, 2013-2018e
Marks & Spencer: shopper dynamics, and where else they shop, 2018
Marks & Spencer: underwear market share, 2013-2018e
Primark: shopper dynamics, and where else they shop, 2018
Primark: underwear market share, 2013-2018e
Shopper penetration by demographic, 2018
Profile of underwear shoppers, by demographic and region, 2018
Purchase penetration at item level, by gender, 2018
Reasons for online channel usage, 2018
Frequency of underwear purchases by demographic, 2018
What drives underwear purchases, 2018
Proportion of underwear purchases: impulse vs necessity, by subcategory, 2018
Frequency of bra fitting service usage, 2018
Female clothing shoppers' cup size, 2018
Views on underwear purchases, 2018
Proportion of underwear shoppers who shopped for gifting reasons, by demographic, 2018
Most purchased gift item for underwear shoppers, 2018
List of Tables
Underwear spend by subcategory, 2018e and 2023e
Underwear channel split: 2018e, 2023e
Channel preference by demographic (clothing specialists, supermarkets, department stores, general merchandisers, underwear specialists, independents), 2018
Location preference by demographic (in-town shopping centre, smaller local high street, online, major city high street, out-of-town shopping centre, out-of-town retail park, outlet village), 2018
Market share prospects out to 2019 for the top 10 players
Five year market shares for Top 10 players, 2013-2018e
Top 10 most purchased from underwear retailers by gender, 2018
Top 5 most purchased from underwear retailers by age by gender, 2018
Retailer competitor overlap for Top 10 players, 2018
Purchase penetration at subcategory level (women's underwear, women's nightwear, women's hosiery, men's daywear, men's nightwear) by demographic, 2018
Profile of underwear subcategory shopper by demographic, 2018
Channel usage by demographic (instore, online, mail order), 2018
What drives underwear purchases, by demographic, 2018
Single User License:
Corporate User License:
House of Fraser
Marks & Spencer
The London Sock Company
Wolf & Whistle
Underwear, Lingerie, Nightwear, Bra, Bralette, Briefs, Knickers, Shapewear, Vests, Thermal underwear, Pyjamas, Onesie, Dressing gown, Tights, Stockings, Socks, Boxers, Marks & Spencer, M&S, Primark, Asda, Tesco
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