Easter in the UK, 2018

Easter in the UK, 2018


  • Products Id :- VR00096C
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  • Pages: 98
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Executive Summary

Easter in the UK, 2018

Summary

The "Easter in the UK, 2018", report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers for Easter. The report analyses the market, the major players, the main trends, and consumer attitudes.

As budgets remain under pressure and disposable incomes continue to be constricted, over a quarter of consumers (28.3%) said they felt worse off this Easter compared to last year.

Scope

- Supermarkets have become proficient at delivering occasion-specific campaigns, focusing on a low prices and compelling ranges and as a result they dominated retailer usage this Easter.

- Penetration across food & drink increased 14.6ppts on 2017 to 60.4%, with 44.6% of consumers opting to cook a special meal or roast to celebrate Easter Sunday.

- A lower proportion of consumers purchased Easter gifts this year, indicative of the waning enthusiasm towards Easter, with only 20.7% of consumers viewing it as an important occasion.

Reasons to buy

- Use our in-depth consumer insight to learn which areas are most important to ensure that product offerings in the lead up to Easter cater to the needs and wants of customers.

- Understand what drives consumers to use a retailer for their purchases, such as quality, value for money and range in order to maximise sales potential.

- Use our in-depth analysis of the leading retailers over the Easter occasion in order to understand how to appeal shoppers and maximise market share.



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Table of Contents

THE KEY FINDINGS

The Key Findings

Low prices and convenient locations are driving retailer selection

Food & drink penetration increases as shoppers chose to spend Easter at home

Fewer Easter shoppers bought gifts in 2018

Trend insight-stores

Trend insight-online

CONSUMER ATTITUDES

Key findings

Buying dynamics

Financial wellbeing

Financial spending

Easter spending

Easter activities

Dining out choices

Dining in choices

Easter statements

Retailer selection

Retailer ratings-grocers

Retailer ratings-non-food retailers

SEASONAL FOOD & DRINK

Key findings

Retailer selection

Channel usage

Device usage

Fulfilment

Retailer used

Spending

Buying dynamics

GIFTS

Key findings

Retailer selection

Channel usage

Device usage

Fulfilment

Retailer used

Recipient

Average spend

Buying dynamics

SEASONAL ITEMS

Key findings

Retailer selection

Channel usage

Device usage

Fulfilment

Average spend

Retailer used

Buying dynamics

METHODOLOGY

Technical details: consumer survey work

List of Figures

Easter 2018 shopper penetration (by demographic and by region) & 2017 shopper penetration

Easter shopper profile, by demographic & by region, 2018

Easter 2018 retail shopper penetration (by demographic and by region) & 2017 retail shopper penetration

Easter 2018 leisure shopper penetration (by demographic and by region) & 2017 leisure shopper penetration

Financial wellbeing compared to last year, 2017 & 2018

How consumers financed Easter spending, 2017 & 2018

Easter spending compared to last year, 2017 & 2018

The proportion of Easter spending on retail vs. leisure, 2018

Easter activities undertaken, 2018, and ppt change on 2017

Easter dining out choices, 2017 & 2018

Easter dining in choices, 2017 & 2018

Agreement statements about Easter, 2018

Retailers that did the best job of promoting Easter, 2017 & 2018

What's driving retailer selection (seasonal food & drink), 2018, and ppt change on 2017

Consumers using each channel for purchasing seasonal food & drink (browsed & purchased), 2018

Consumers using each device for purchasing seasonal food & drink (browsed & purchased), 2018

Fulfilment options for seasonal food & drink purchases made online, 2017 & 2018

Top 10 retailers most shopped at for seasonal food & drink, 2017 & 2018

Seasonal food & drink spend, by retailer, 2018, and change on 2017 (GBP)

Easter 2018 seasonal food & drink penetration (by demographic) & 2017 seasonal food & drink penetration

Easter 2018 cakes, chocolate & biscuits penetration (by demographic) & 2017 cakes, chocolate & biscuits penetration

Easter 2018 fresh meat penetration (by demographic) & 2017 fresh meat penetration

Easter 2018 fruit & vegetables penetration (by demographic) & 2017 fruit & vegetables penetration

Easter 2018 delicatessen products penetration (by demographic) & 2017 delicatessen products penetration

Easter 2018 fish penetration (by demographic) & 2017 fish penetration

Easter 2018 ready meals penetration (by demographic) & ready meals penetration

Easter 2018 alcoholic drinks penetration (by demographic) & 2017 alcoholic drinks penetration

Easter 2018 non-alcoholic drinks penetration (by demographic) & 2017 non-alcoholic drinks penetration

Planned/impulse purchases (overall seasonal food & drink), 2017 & 2018

Planned/impulse purchases (seasonal food & drink categories), 2017 & 2018

What's driving retailer selection (gifts), 2018, and ppt change on 2017

Consumers using each channel for purchasing gifts (browsed & purchased), 2018

Consumers using each device for purchasing gifts (browsed & purchased), 2018

Fulfilment options for gifts purchases made online, 2017 & 2018

Top 10 retailers most shopped at for gifts, 2017 & 2018

Who consumers bought Easter gifts for, 2018, and ppt change on 2017

Average spend on gifting categories, 2018, and change on 2017 (GBP)

Easter 2018 gift penetration (by demographic) & 2017 gift penetration

Easter 2018 Easter egg & confectionery penetration (by demographic) & 2017 Easter egg & confectionery penetration

Easter 2018 other gift food penetration (by demographic) & 2017 other gift food penetration

Easter 2018 gift drink penetration (by demographic) & 2017 gift drink penetration

Easter 2018 plant & flowers penetration (by demographic) & 2017 plant & flowers penetration

Easter 2018 beauty & personal care penetration (by demographic) & 2017 beauty & personal care penetration

Easter 2018 other non-food gifts penetration (by demographic) & 2017 other non-food gifts penetration

Planned/impulse purchases (overall gifts), 2017 & 2018

Planned/impulse purchases (gift categories), 2017 & 2018

Personalisation (overall gifts), 2018

Personalisation (gift categories), 2018

What's driving retailer selection (seasonal items), 2018, and ppt change on 2017

Consumers using each channel for purchasing seasonal items (browsed & purchased), 2018

Consumers using each device for purchasing seasonal items (browsed & purchased), 2018

Fulfilment options for seasonal items purchases made online, 2017 & 2018

Average spend on seasonal item categories, 2018, and change on 2017 (GBP)

Top 10 retailers shopped at for sesonal items, 2017 & 2018

Easter 2018 seasonal items penetration (by demographic) & 2017 seasonal items penetration

Easter 2018 cards penetration (by demographic) & 2017 cards penetration

Easter 2018 gift wrap & accessories penetration (by demographic) & 2017 gift wrap & accesories penetration

Easter 2018 decorations penetration (by demographic) & 2017 decorations penetration

Easter 2018 outdoor gardening products penetration (by demographic) & 2017 outdoor gardening products penetration

Easter 2018 DIY & home improvement penetration (by demographic) & 2017 DIY & home improvement penetration

Easter 2018 homewares penetration (by demographic) & 2017 homewares penetration

Easter 2018 clothing penetration (by demographic) & 2017 clothing penetration

Easter 2018 indoor plants & flowers penetration (by demographic) & 2017 indoor plants & flowers penetration

Easter 2018 electricals penetration (by demographic) & 2017 electricals penetration

Planned/impulse purchases (overall seasonal items), 2017 & 2018

Planned/impulse purchases (seasonal items categories), 2017 & 2018

Personalisation (overall seasonal items), 2018

Personalisation (seasonal items categories), 2018

List of Tables

Retailer ratings across key measures-grocers, 2018

Retailer ratings across key measures-non-food retailers, 2018

What's driving retailer selection (by retailer)-Tesco, ASDA & Sainsbury's, 2017 & 2018

Products purchased-cake, chocloate & biscuits, 2017 & 2018

Products purchased-fresh meat, 2017 & 2018

Products purchased-fruit & vegetables, 2017 & 2018

Products purchased-delicatessen products, 2017 & 2018

Products purchased-fish, 2017 & 2018

Products purchased-ready meals, 2017 & 2018

Products purchased-alcoholic drinks, 2017 & 2018

Products purchased-non-alcoholic drinks, 2017 & 2018

Products purchased-Easter eggs & confectionery, 2017 & 2018

Retailers used-Easter eggs & confectionery, 2017 & 2018

Products purchased-other gift food, 2017 & 2018

Retailers used-other gift food, 2017 & 2018

Products purchased-gift drink, 2017 & 2018

Retailers used-gift drink, 2017 & 2018

Products purchased-plants & flowers, 2017 & 2018

Retailers used-plants & flowers, 2017 & 2018

Products purchased-beauty & personal care, 2017 & 2018

Retailers used-beauty & personal care, 2017 & 2018

Products purchased-other non-food gifts, 2017 & 2018

Retailers used-other non-food gifts, 2017 & 2018

Products purchased-cards, 2017 & 2018

Retailers used-cards, 2017 & 2018

Products purchased-gift wrap & accessories, 2017 & 2018

Retailers used-gift wrap & accessories, 2017 & 2018

Products purchased-decorations, 2017 & 2018

Retailers used-decorations, 2017 & 2018

Products purchased-outdoor gardening products, 2017 & 2018

Retailers used-outdoor gardening products, 2017 & 2018

Products purchased-DIY & home improvement, 2017 & 2018

Retailers used-DIY & home improvement, 2017 & 2018

Products purchased-homewares, 2017 & 2018

Retailers used-homewares, 2017 & 2018

Products purchased-clothing, 2017 & 2018

Retailers used-clothing, 2017 & 2018

Products purchased-indoor plants & flowers, 2017 & 2018

Retailers used-indoor plants & flowers, 2017 & 2018

Products purchased-Electricals, 2017 & 2018

Retailers used-Electricals, 2017 & 2018

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Aldi

Morrisons

Poundland

Fenwick

John Lewis

Marks & Spencer

Hotel Chocolat

Thorntons

Superdrug

Waitrose

Next

Debenhams

Pizza Express

McDonalds

Tesco

ASDA

Sainsbury's

Lidl

Card Factory

Amazon

Co-op

WH Smith

Iceland

Ocado

Nisa

B&M

ASOS

Boots

Primark

B&Q

The Body Shop

The Fragrance Shop

The Perfume shop

Avon

Argos

Wilko

Home Bargains

IKEA

Homebase/Bunnings

Wickes

Screwfix

Dobbies

TK Maxx

New Look

Nike

Zara

Adidas

Sports Direct

Dixons Carphone

Easter, Occasions, Food & drink, Grocery, Gifts, Flowers, Plants & flowers, Beauty, Jewellery, Clothing & footwear, Experience, Homewares, Activities, Visual, Consumer, Cards & gift wrap, Easter egg, Chocolate, Retail, Leisure

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