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Farmfoods - Verdict Company Briefing

Farmfoods - Verdict Company Briefing

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Executive Summary

Scottish frozen food retailer Farmfoods started life as a meat processor, and after a successful pilot, began expanding into retail. It had 31 freezer centres by 1988. It expanded into England, acquiring Wallis Frozen Foods and Capital Freezer Centres in the 1990s. It has a simple format, easily duplicated, making it easy to manage, and expand, and currently has around 325 stores.


While far lower than the 21.0% sales growth the retailer saw in its 2013 financial year, Verdict anticipates encouraging trading with minimal space growth in 2014. Operating margin dropped in 2013, following consecutive increases previously as the retailer invested on infrastructure and expansion

Improving sales growth by encouraging shoppers to spend more instore will help to improve market share. Introducing wider ranges, especially in ambient, will encourage shoppers to spend more in a single visit, thus improving market share growth.

Reasons To Buy

Benchmark your performance in food & grocery with detailed key performance indicators across sales and space data for Farmfoods

As a wholesaler or supplier, identify the potential of Farmfoods as a new retail partner by understanding its strategy

As a landlord or property agent, understand Farmfoods' expansion plans, potential for growth through expansions and sales density predictions

Your key questions answered

How will Farmfoods' food & grocery sales grow in 2013, and what impact will this have on market share

What are Farmfoods' plans for expansion over the coming years, and how will this contribute to sales growth

What is the best strategy for Farmfoods to adopt in securing market share growth in the future as it faces further competition from Iceland

1 Outlook

1.1 Overview

1.2 Focus Must be on Expansion

1.2.1 Growth must be driven by new stores

1.2.2 Significant opportunity remains

1.2.3 Competition for retail space will continue to increase

1.3 Store Environments Must be improved

1.3.1 Simplicity is key

1.3.2 Must not let standards slip in the face of competition

2 Company Overview

2.1 Overview

2.2 Company Information

2.3 Proposition

3 Recent Key Events

3.1 Overview

3.2 Company News

3.2.1 Profits fall on increased costs

3.2.2 New distribution centre announced

3.2.3 Deputy chairman and property director step down

3.2.4 Expansion plans halted as potential for acquisition fades

3.3 Store Expansion

4 Financial Performance

4.1 Overview

4.2 Current Trading

4.3 Five Year Key Statistics

5 Operating Performance

5.1 Overview

5.2 Sector Summary

5.2.1 Sales

6 Methodology

6.1 Methodology: Outlook

6.1.1 Financial information

6.2 Methodology: Company Overview

6.2.1 Verdict company briefing

7 Appendix

7.1 About Verdict Retail

7.2 Disclaimer

Figure 1: Current (blue) versus potential (green) Farmfoods locations, October 2014

Figure 2: Farmfoods' shop floor (left) versus Lidl (right), 2014

Figure 3: Farmfoods fascia, 2014

Figure 4: Farmfoods' UK sales (GBPm) and y-o-y change (%), to December 2010-15e

Figure 5: Farmfoods' UK operating profit (GBPm) and year-on-year change (%), to December 2010-13

Figure 6: Farmfoods' sales split by sector (%), calendar year to December 2015e

Figure 7: Farmfoods' food & grocery sales (GBPm) and year-on-year change (%), calendar year to December 2010-15e

Figure 8: Farmfoods' food & grocery sales densities (GBP/sq ft) and year-on-year change (%), calendar year to December 2010-15e

Figure 9: Farmfoods' food & grocery market shares (%), for calendar years 2010-15e

Table 1: Farmfoods' company information, 2014

Table 2: Farmfoods' company information, 2014

Table 3: Farmfoods' UK trading, 2013

Table 4: Farmfoods' key operating statistics, 2010-15e

Table 5: 10 Rows, 6 Columns

Table 6: Farmfoods' UK trading record, 2005-15e

Table 7: Farmfoods' food & grocery sales (GBPm) and year-on-year change (%), calendar year to December 2005-15e

Table 8: Farmfoods' food & grocery sales (GBPm) and year-on-year change (%), calendar year to December 2005-15e

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