Service Tax Additional
select a format
Recent Viewed Reports
Why Ken Reasearch?
While we still are studying and analysing your reports about Vietnam & Thailand, we would like to convey to your research team that they have done a very good job in compiling so much of information together. We hope to see more of such well researched reports. All the best & keep it up. ... "Prashant Bhagwat,General Manager, Mahindra"
We would like to appreciate Ken Research for their great efforts and wonderful support in providing the Market Intelligence Report for ITPC. The information, statistics and research are well understandable and very clear to the point. We are happy with Ken research for their good client service, on-time delivery of the report and as said the report itself. Thank you Ken research for bringing the valuable output for us. We would be looking forward to have more research with you in the near future. Wish you a success in your business!... "Jestin Mathew, Indonesian Trade Promotion Center"
The Report was very interesting and useful for me... "Marketing Manager, Western Union Business Solutions"
Ken Research completed the report successfully with tough deadline and large requirement. Really appreciate it... "Sales Manager, Largest India Aesthetic Laser Manufacturer"
We found the report really useful in understanding the complex Indian market and it provided lots of high quality insights. On the basis of this we commissioned Ken to produce a bespoke follow up to answer some specific questions about our market. This is now being used to help develop our marketing and sales strategy. We were very pleased with the comprehensive coverage, detail provided and actionable insights.... "Owner, Therefore Consulting UK"
Spanning the air freshener, dishwashing product, general purpose household cleaner, laundry care, household paper towels, and pest control categories, the household care market is diverse and has high relevance to many consumer niches. Current, and promising, market trends center on an interest in targeted functionality, more complex scent offerings, and the leveraging of technology to create a more compelling user experience.
The drive to live in a sterilized world is being reflected in innovations that offer more specialist cleaning solutions. This is supported by the interests of over half of consumers globally who say they favor functionality over natural claims in household care products.
Scent has a powerful role as a consumer comforter, with 43% of shoppers globally saying they always opt for familiar scents. Beyond this, changing dynamics mean that fragrances now have a position of reassuring the consumer about the value of the product they are purchasing. Innovation in sustained release scents across the home care industry is adding a new route to premiumization, stepping beyond the indulgent trends that continue to dominate fragrance-driven sectors in particular.
Over a fifth of consumers already use tools like apps or wearable devices to monitor the cleanliness of their surroundings, with a further third open to doing so in the future.
Top Trends in Household Care seeks to explore the key trends and future opportunities that are being shaped by the changing consumer behaviors and needs in the household care space.
CONSUMER INSIGHT: Data analyzed from Canadeans consumer surveys delivers a clear picture of the global consumer in relation to the hot drinks categories.
TRENDS: Understand the key consumer and innovation trends impacting the global market and analyze the key implications across packaging, formulation, and positioning.
INNOVATION: See the best examples of innovation and recommendations for brands operating in the market.
Reasons To Buy
Identify the key consumer behaviors shaping the household care space and resulting trends.
Gain specific insight and implications into each household care category.
Analyze key innovation approaches in household care globally.
2. Innovation Trends in Household Care
Single User License:
Corporate User License:
Estrella (bleach product)
Household Care, Laundry, Cleaning, Sterilized Society, Multifunctional, Multifunctionality, Fragrance, Air Care, Smart, Sustainable, Eco-friendly