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Retailing in Denmark-Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

Retailing in Denmark-Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020


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Executive Summary

Denmark's retail sector is expected to witness healthy growth over the next five years, backed by improving economic conditions, government efforts for boosting domestic consumption, relatively low inflation levels, and increasing disposable income. The rising number of internet users and increasing adoption of mobile devices are fueling the growth of sales through the online channel, and the trend is expected to gain further traction over the next five years.

Key Findings

Retail sales registered a positive growth despite sluggish economic growth

Denmark is on its way to become the first cashless society

Online shopping continues to grow exponentially

Denmark to woo growing number of Chinese visitors

Demand for organic foods continues to surge

Synopsis

"Retailing in Denmark-Market Summary & Forecasts, 2015-2020" provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to the Danish retail environment. In addition, it analyses the key consumer trends influencing the Danish retail industry:

What else does this report offer?

In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors

Retail sales and fastest growing product categories that includes Clothing; Footwear; Books, News and Stationery; Electrical and Electronics; Food and Grocery; Health and Beauty; Furniture and Floor Coverings; Home and Garden Products; Music, Video and Entertainment Software; Sports and Leisure Equipment; Jewelry, Watches and Accessories; Luggage and Leather Goods

Qualitative and quantitative insights of changing retail dynamics across various channels

Reasons To Buy

Gain a comprehensive knowledge on 26 products across 12 product sectors in the Danish retail market and develop a competitive advantage around consumer behaviour trends from the start of your supply chain

Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer, and technology trends influencing the retail market

Investigate current and forecast behaviour trends in each category to identify the best opportunities to exploit

Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior

Understand the fastest growing categories in the market with insights on performance of individual product categories, across key channels from 2009, with forecasts until 2019

Analysis of key international and domestic players operating in the Danish retail market-including store counts and revenues that give you a competitive edge-identify opportunities to improve your market share

1 Introduction

1.1 What is this Report About?

2 Executive Summary & Outlook

3 Market Context

3.1 An economy on growth path offers new opportunities to retailers

3.1.1 Retail sales recorded modest growth post-recession

3.1.2 High household debts is one of the reasons for declining savings rate

3.1.3 Services sector continues to be the major sector for employment

3.1.4 Low inflation levels-a positive sign to retailers

3.1.5 Rise in consumption expenditure-a positive sign to reckon with

3.1.6 Increasing urbanization offers growth opportunities for retailers

3.2 Constant low growth rates in population poses challenges for retailers

4 Danish Shoppers

4.1 Denmark is all set to become the first cash-free nation

4.2 Denmark is the world's leading nation in organic consumption

4.3 Denmark has witnessed a surge in Chinese tourists

4.4 E-commerce & M-commerce continue to drive retail sales

5 Doing Business in Denmark

5.1 Summary

5.1.1 Bureaucracy

5.1.2 Business culture

5.1.3 Infrastructure and logistics

5.2 Business reforms in Denmark in the past

5.3 Denmark eases rules for foreign investors

6 Internet & Technology

6.1 Broadband, Mobile Phone, and Internet Users

6.1.1 Social media usage through smartphones on rise-An opportunity for retailers

6.2 Technology Trends

6.2.1 Dansk Supermarked accepts mobile payments in 566 stores

7 Retail Topline

7.1 Total Retail

7.1.1 Online Sales & Growth

7.2 Summary of product sectors

7.2.1 Share of key product sectors

7.2.2 Key product sectors

7.3 Summary of channels

7.3.1 Spend per Channel

7.3.2 Online Penetration of Key Product Sectors

8 Retail-Product Sectors

8.1 Product Sector Analysis

8.1.1 Clothing

8.1.2 Footwear

8.1.3 Books, News, and Stationery

8.1.4 Electrical and Electronics

8.1.5 Food and Grocery

8.1.6 Health and Beauty

8.1.7 Furniture and Floor Coverings

8.1.8 Home and Garden Products

8.1.9 Music, Video, and Entertainment Software

8.1.10 Sports and Leisure Equipment

8.1.11 Jewelry, Watches, and Accessories

8.1.12 Luggage and Leather Goods

10 Appendix

10.1 Definitions

10.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016-2020

10.2 Summary Methodology

10.2.1 Overview

10.2.2 The triangulated market sizing method

10.2.3 Industry surveys in the creation of retail market data

10.2.4 Quality control and standardized processes

10.3 About Conlumino

10.4 Disclaimer

Figure 1: GDP Value (USD billion), 2010-2015

Figure 2: Growth Rate of GDP (USD billion, %), 2010-2015

Figure 3: GDP Value and Growth (DKK billion, %), 2010-2015

Figure 4: Forecasts for GDP Value and Growth (DKK billion, %), 2015-2020

Figure 5: Household Savings Rate (%), 2005-2015

Figure 6: Share of Employment by Sector (%), 2005 and 2015

Figure 7: Unemployment Rate (%), 2005-2015

Figure 8: Inflation Growth Rates (%), 2005-2015

Figure 9: Household Consumption Expenditure of Denmark (DKK billion), 2005 and 2015E

Figure 10: Household Consumption Expenditure of Major Countries (USD billion), 2015

Figure 11: Growth of Household Consumption Expenditure (USD, %), 2005-2015

Figure 12: Rural and Urban Populations (millions) 2005, 2015 and 2020

Figure 13: Total Population and Growth Rate (Millions, %), 2005-2020

Figure 14: Population Split by Gender (%), 2015 and 2020E

Figure 15: Population Split by Age Group (%), 2015 and 2020

Figure 16: Per Capita Spend on Retail (DKK), 2007 and 2015

Figure 17: Per Capita Spend (DKK) and Total Retail Spend by Age Group (%), 2007 and 2015

Figure 18: Danske banks mobile-pay app

Figure 19: Organic sales by channel and value shares as of 2014

Figure 20: Chinese tourists visiting Denmark

Figure 21: Access of internet through desktops, mobiles and tablets

Figure 22: Key Components of Doing Business in Denmark

Figure 23: Total Number of Fixed Broadband Users and Penetration (millions, %), 2005-2015

Figure 24:Total Number of Mobile phone subscriptions and Penetration (millions, %), 2005-2015

Figure 25:Total Number of Internet Users and Growth Rate (millions,%), 2005-2015

Figure 26: Dansk supermarked's retail chain Bilka accepting mobile payments in its store

Figure 27: Retail Sales Value and Growth (DKK billion, %), 2007-2015

Figure 28: Retail Sales as % of Total Consumer Spend (%), 2007 and 2015

Figure 29: Total Retail Sales and Growth Rate (DKK billion, %), 2015 and 2020

Figure 30: Online Sales and Growth Rate (DKK billion, %) 2015-2020

Figure 31: Share of Key Product Sectors (%), 2015 and 2020

Figure 32: Growth Rate of Key Product Sectors vs. Growth of Total Retail (%), 2015-2020

Figure 33: Value Growth of Key Product Sectors (DKK billion), 2015-2020

Figure 34: Spend Per Channel 2015 and 2020

Figure 35: Online Penetration of Key Product Sectors (%), 2015

Figure 36: Online Penetration of Key Product Sectors (%), 2020

Figure 37: Share of Clothing in overall Retail 2015 and 2020

Figure 38: Retail Sales Value and Growth (DKK billion, %) of Clothing 2015-2020

Figure 39: Spend per Head on Clothing 2015 and 2020

Figure 40: Share of Clothing by Womenswear, Menswear, and Childrenwear 2015 and 2020

Figure 41: Womenswear Sales Value and Growth (DKK billion, %) 2015-2020

Figure 42: Menswear Sales Value and Growth (DKK billion, %) 2015-2020

Figure 43: Childrenswear Sales Value and Growth (DKK billion, %) 2015-2020

Figure 44: Online Spend in Clothing and growth, 2015-2020

Figure 45: Online Share of Total Clothing Spend 2015 and 2020

Figure 46: Spending per Channel in Clothing (%) 2015 and 2020

Figure 47: Share of Footwear in overall Retail 2015 and 2020

Figure 48: Retail Sales Value and Growth (DKK billion, %) of Footwear 2015-2020

Figure 49: Spend per Head on Footwear 2015 and 2020

Figure 50: Share of Footwear by Women's Footwear, Men's Footwear and Children's Footwear 2015 & 2020

Figure 51: Women's Footwear Sales Value and Growth (DKK billion, %) 2015-2020

Figure 52: Men's Footwear Sales Value and Growth (DKK billion, %) 2015-2020

Figure 53: Children's Footwear Sales Value and Growth (DKK billion, %) 2015-2020

Figure 54: Online Spend in Footwear 2015-2020

Figure 55: Online Share of total Footwear Spend 2015 and 2020

Figure 56: Spending per Channel in Footwear (%) 2015 and 2020

Figure 57: Share of Books, News, and Stationery in overall Retail 2015 and 2020

Figure 58: Retail Sales Value and Growth (DKK billion, %) of Books, News, and Stationery 2015-2020

Figure 59: Spend per Head on Books, News, and Stationery 2015 and 2020

Figure 60: Online Spend in Books, News, and Stationery 2015-2020

Figure 61: Online Share of total Books, News, and Stationery Spend 2015 and 2020

Figure 62: Spending per Channel in Books, News, and Stationery (%) 2015 and 2020

Figure 63: Share of Electrical and Electronics in overall Retail 2015 and 2020

Figure 64: Retail Sales Value and Growth (DKK billion, %) of Electrical and Electronics 2015-2020

Figure 65: Spend per Head on Electrical and Electronics 2015 and 2020

Figure 66: Online Spend in Electrical and Electronics 2015-2020

Figure 67: Online Share of total Electrical and Electronics Spend 2015 and 2020

Figure 68: Spending per Channel in Electrical and Electronics (%) 2015 and 2020

Figure 69: Share of Food and Grocery in overall Retail 2015 and 2020

Figure 70: Retail Sales Value and Growth (DKK billion, %) of Food and Grocery 2015-2020

Figure 71: Spend per Head on Food and Grocery 2015 and 2020

Figure 72: Online Spend in Food and Grocery 2015-2020

Figure 73: Online Share of total Food and Grocery Spend 2015 and 2020

Figure 74: Spending per Channel in Food and Grocery (%) 2015 and 2020

Figure 75: Share of Health and Beauty in overall Retail 2015 and 2020

Figure 76: Retail Sales Value and Growth (DKK billion, %) of Health and Beauty 2015-2020

Figure 77: Spend per Head on Health and Beauty 2015 and 2020

Figure 78: Online Spend in Health and Beauty 2015-2020

Figure 79: Online Share of total Health and Beauty Spend 2015 and 2020

Figure 80: Spending per Channel in Health and Beauty (%) 2015 and 2020

Figure 81: Share of Furniture and Floor Coverings in overall Retail 2015 and 2020

Figure 82: Retail Sales Value and Growth (DKK billion, %) of Furniture and Floor Coverings 2015-2020

Figure 83: Spend per Head on Furniture and Floor Coverings 2015 and 2020

Figure 84: Online Spend in Furniture and Floor Coverings 2015-2020

Figure 85: Online Share of total Furniture and Floor Coverings Spend 2015 and 2020

Figure 86: Spending per Channel in Furniture and Floor Coverings (%) 2015 and 2020

Figure 87: Share of Home and Garden Products in overall Retail 2015 and 2020

Figure 88: Retail Sales Value and Growth (DKK billion, %) of Home and Garden Products 2015-2020

Figure 89: Spend per Head on Home and Garden Products 2015 and 2020

Figure 90: Online Spend in Home and Garden Products 2015-2020

Figure 91: Online Share of total Home and Garden Products Spend 2015 and 2020

Figure 92: Spending per Channel in Home and Garden Products (%) 2015 and 2020

Figure 93: Share of Music, Video, and Entertainment Software in overall Retail 2015 and 2020

Figure 94: Retail Sales Value and Growth (DKK billion, %) of Music, Video, and Entertainment Software 2015-2020

Figure 95: Spend per Head on Music, Video, and Entertainment Software 2015 and 2020

Figure 96: Online Spend in Music, Video, and Entertainment Software 2015-2020

Figure 97: Online Share of total Music, Video, and Entertainment Software Spend 2015 and 2020

Figure 98: Spending per Channel in Music, Video, and Entertainment Software (%) 2015 and 2020

Figure 99: Share of Sports and Leisure Equipment in overall Retail 2015 and 2020

Figure 100: Retail Sales Value and Growth (DKK billion, %) of Sports and Leisure Equipment 2015-2020

Figure 101: Spend per Head on Sports and Leisure Equipment 2015 and 2020

Figure 102: Online Spend in Sports and Leisure Equipment 2015-2020

Figure 103: Online Share of total Sports and Leisure Equipment Spend 2015 and 2020

Figure 104: Spending per Channel in Sports and Leisure Equipment (%) 2015 and 2020

Figure 105: Share of Jewelry, Watches, and Accessories in overall Retail 2015 and 2020

Figure 106: Retail Sales Value and Growth (DKK billion, %) of Jewelry, Watches, and Accessories 2015-2020

Figure 107: Spend per Head on Jewelry, Watches, and Accessories 2015 and 2020

Figure 108: Online Spend in Jewelry, Watches, and Accessories 2015-2020

Figure 109: Online Share of total Jewelry, Watches, and Accessories Spend 2015 and 2020

Figure 110: Spending per Channel in Jewelry, Watches, and Accessories (%) 2015 and 2020

Figure 111: Share of Luggage and Leather Goods in overall Retail 2015 and 2020

Figure 112: Retail Sales Value and Growth (DKK billion, %) of Luggage and Leather Goods 2015-2020

Figure 113: Spend per Head on Luggage and Leather Goods 2015 and 2020

Figure 114: Online Spend in Luggage and Leather Goods 2015-2020

Figure 115: Online Share of total Luggage and Leather Goods Spend 2015 and 2020

Figure 116: Spending per Channel in Luggage and Leather Goods (%) 2015 and 2020

Figure 117: The Triangulated Market Sizing Methodology

Table 1: Denmark Clothing Retail Sales (USD billion), by Product Sub-Category, 2010-2015

Table 2: Denmark Clothing Retail Sales (USD billion), by Product Sub-Category, 2015-2020

Table 3: Denmark Footwear Retail Sales (USD billion), by Product Sub-Category, 2009-2014

Table 4: Denmark Footwear Retail Sales (USD billion), by Product Sub-Category, 2015-2020

Table 5: Major Domestic Retailers in Denmark

Table 6: Major International Retailers in Denmark

Table 7: Key Clothing Retailers in Denmark

Table 8: Key Footwear Retailers in Denmark

Table 9: Key Books, News and Stationery Retailers in Denmark

Table 10: Key Electrical and Electronics Retailers in Denmark

Table 11: Key Food and Grocery Retailers in Denmark

Table 12: Key Health and Beauty Retailers in Denmark

Table 13: Key Furniture and Floor Coverings Retailers in Denmark

Table 14: Key Home and Garden Products Retailers in Denmark

Table 15: Key Music, Video and Entertainment Retailers in Denmark

Table 16: Key Sports & Leisure equipment Retailers in Denmark

Table 17: Key Jewelry, watches and accessories Retailers in Denmark

Table 18: Key Luggage and Leather Goods Retailers in Denmark

Table 19: Denmark Exchange Rate DKK-USD (Annual Average), 2010-2015

Table 20: Denmark Exchange Rate DKK-USD (Annual Average), 2016-2020 Forecasts

Table 21: Conlumino Retail Channel Definitions

Table 22: Conlumino Retail Category Definitions

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Denmark, retail, Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electrical and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, Sports and Leisure Equipment


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