The Jordan region is an emerging knowledge economy with low rainfall and highly variable and also has a plethora of industrial zones producing the goods in the textile, defense, ICT, aerospace, cosmetic sectors, and pharmaceuticals. This region is categorized by the World Bank as an “upper middle-income country”. The Banking Segment of Jordan’s is classified as “highly developed” by the IMF along with the GCC economies and Lebanon. Not only has this, but the market of this region is also considered one of the most advanced Arab market outside the Persian Gulf states. Furthermore, in the sector of telecommunications, Zain Jordan leads Jordan mobile market in terms of mobile subscriptions for 2018, followed by Umniah and Orange Jordan. The Zain will effectively manage its management in the mobile services market through the review period thanks to widespread unlimited prepaid bundled plans and discount offers.
Additionally, the Jordan Trade Facilities Company PLC (Altas-heelat), a secondary of Tamkeen Leasing Company, is a supplier of consumer financial services. The company suggests effective financial services to the potential purchasers of personal and commercial products such as consumer durable goods and Islamic complaint loans. The Altas-heelat also suggest a varied range of financing services such as personal loans, financing private vehicles, financing public vehicles, financing trucks and trailers, housing finance, real estate finance, lease finance, Islamic Murabaha, credit cards, commercial business, and heavy machinery financing. It grants to individuals and SMEs through branches in Jordan. The headquartered of Altas-heelat is in Amman, Jordan.
Although, the catering market in this region has increased at a low growth rate from 2012 to 2017. The foremost dares for the catering service suppliers in Jordan are lack of capital, limited warehousing facilities and high employee turnover. Whereas, some of the key growth factors are effective acceptance of the western culture, change in consumer preference of food, industrial growth and aim on the education sector by the government. Farah catering is the second principal catering company (excluding the hotels and in-flight caterers). Moreover, the Jordan Flight Catering Company is the only catering company delivering the in-flight catering service in Jordan but has an actual small market share in the overall market. However, the Catering companies like Zad Catering, Star catering, ATICO Fakhreldin Group, Al Midyaf have great meal preparation capability which has facilitated them to gain large contracts like government and industrial contracts. Therefore, in the coming years, it is predicted that the research market of Jordan will increase across the globe more positively and efficiently over the forecasted period.
