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END USER SECTOR ANALYSIS


  • Case Study - I


  • Case Study : II


  • Case Study: III


  • Case Study: IV


  • Case Study - I

    Overview & Background:
    The client is a world’s leading household brands which deal into businesses such as cleaning, Home Fragrance, Pest Control, Storage and others.
    Need For Consulting Services:
    The company requires research to understand the competition benchmarking for their brand All-out and the possibilities of expanding their base through partnerships in Indian market and to understand the customer preferences.
    Ken Research Value Addition:
    Ken Research assessed mosquito repellant market size, positioning of major players, target customers and their preferences, major areas of operations, government role, seasonal influence on the market and revenue streams by distribution channel and competition benchmarking.
    Client Action:
    The client was able to strategies for the competition and explored the joint venture opportunities conducive to the geography.
  • Case Study - II

    Overview & Background:
    The client is a fast growing corporate training company engaged in offering corporate training solutions for corporate users
    Need For Consulting Services:
    The company requires research to understand the possibilities of expanding their base through partnerships in overseas market and to understand the end user preferences.
    Ken Research Value Add:
    Ken Research assessed market size, positioning of major players, target end users and their preferences, major areas of operations, government role and other valuable insights.
    Client Action:
    The client was able to strategize the joint venture opportunities conducive to the geography.
  • Case Study : III

    Overview & Background
    The client is an India’s leading power equipment producer which deals into supply of OEM products to non renewable as well from renewable sources such as coal, solar and hydro.
    Need For Consulting Services:
    The company requires research to understand the competition benchmarking for their power equipment sales and services and the possibilities of expanding their base through partnerships in Indian market and to understand the end user preferences for power sector.
    Ken Research Value Add:
    Ken Research assessed power sector market size, positioning of major players, target end users for renewable energy and their preferences, major areas of operations, government role, influence on the market and revenue streams by service mix and competition benchmarking.
    Client Action:
    The client was able to strategies for the competition and explored the joint venture opportunities conducive to the geography
  • Case Study: IV

    Overview & Background
    The client is India’s leading engineering plastics company which manufacturers several products including Polyethylene Terephthalate (PET), Acrylonitrile Butadiene Styrene (ABS), Styrene Acrylonitrile (SAN), Polyamide and others.
    Need For Consulting Services:
    The company requires research to understand the end user demand behavior for ABS so that the company can strategize upon the marketing and sales strategies to penetrate in the market and stand ahead of their peers.
    Ken Research Value Add:
    Ken Research assessed major end users with their growth pattern, major uses, pain points, buying process/behavior, target end users and understanding their preferences.
    Client Action:
    The client was able to devise business strategies for handling the end user profile for ABS and explored the opportunities which are conducive to the end user segment.
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