Huge demand has been observed for steam-sterilised spices and herbs in Europe : Ken Research
Posted on 22 February 2018 by KenResearch Food and Beverage,
The report titled “Herbs, Spices & Seasonings (Seasonings, Dressings & Sauces) Market in Europe-Outlook to 2021: Market Size, Growth and Forecast Analytics”, provides a comprehensive analysis herbs, spices and seasonings market in Europe, European consumers convenience towards easy-to-prepare foods, health awareness, demand for herbs, spices and seasonings, demand for ethnic foods, increasing prices of the herbs, spices and seasonings and future of European herbs, spices and seasonings market.
Industry Overview: Herbs, spices and seasonings are various pungent, aromatic plant substances, dried berries such as cinnamon or clove or nutmeg used as whole or ground and added to food for zest and flavour. They also include all dried herbs but exclude fresh herbs, spices and seasonings. The variants in herbs, spices and seasonings are dried herbs, pepper, salt, salt substitutes, single & other spices, spice mixes. The major distribution channel of the herbs, spices and seasonings in Europe are hypermarkets, supermarkets, convenience stores, department stores, dollar stores, variety store, E-retailers, food specialists, health stores, beauty stores, and other general retailers. European consumers are spending less money and less time on preparing meals due to their busy schedules, also the number of single households is increasing rapidly. Consumers are opting for easy-to-prepare and ready-cooked meals that rely on spices and herbs to retain and enhance food flavour. Easy-to-prepare and ready-cooked meals utilize crushed or ground spices, ground herbs, spice mixtures and herb mixtures that are known as ready-to-use spices and herbs. Therefore, there is a demand for processed spices and herbs and the trend will continue over the next few years. Grinding and crushing with improved processing facilities and detection techniques has witnessed a continuing growth over a period of time.
Unhealthy food ingredients such as salt, sugar and synthetic additives are increasingly replaced by natural ingredients such as spices and herbs to promote healthy living. Consumers are expecting clean labelling and gluten-free labelling in the spices and herbs market. It was observed that there is huge demand for steam-sterilised spices and herbs in Europe because these products meet the strict requirements for microbiological contamination. Consumers earn a small premium, if they use steam sterilisation on spices and herbs.
Growing Demand for Herbs, Spices and Seasonings in Europe: The demand for herbs, spices and seasonings in European is increasing due to the health and wellness trends such as healthy living, interest in new tastes and convenience. European consumers are continuously looking for new suppliers due to high prices and scarcity of herbs, spices and seasonings. European herbs, spices and seasonings market majorly focuses on the special varieties, improved quality and sustainability. However, the new players should comply with strict requirements for quality, food safety and traceability to enter the European herbs, spices and seasonings market. It was observed that for a very long time, Europe imports spices and herbs from the developing countries which is a continuing growth. The maturity of the industrial sector has led to a slower than in other sectors, however, herbs, spices and seasonings market will continue to grow. Almost all the Europe’s herbs, spices and seasonings imports are from the developing countries which hold positive market conditions. Herbs, spices and seasonings market is volume-driven with high competition and low margins. The small and medium-sized enterprises have good opportunities in supplying the speciality spices and herbs that are available and traded in smaller volumes. The special varieties of herbs and spices are Mexican chillies and Tellicherry peppercorns. The vendors focus more on speciality product characteristics such as colour, taste, fineness and sustainability.
Growing Popularity of Ethnic Food in Europe: European consumers are demanding for ethnic food due to growing multicultural population within the country. Therefore, there is a huge demand for spices and herbs which are used in exotic cuisine. The popular flavours and tastes in the exotic cuisine are Chinese (pepper, ginger, anise), Indian food (curry, chillies, cardamom), Thai food (cassia cinnamon, cloves, nutmeg), and Vietnamese cuisine (ginger, chillies, fennel, pepper). The consumers are exploring new tastes by cooks and food manufacturers who ensure the market for herbs, spices and seasonings to grow continuously. Small, large, multinational food retailers and specialized brands are focused on ethnic foods coupled with herbs, spices and seasonings market. Smaller processors, retailers and specialised brands demand less of the herbs, spices and seasonings. Such outlets are less demanding in food safety, service and volume. They often import herbs, spices and seasonings from their home country and it is easy to connect with them. The ethnic food tastes vary by region, country and even consumers due to the use of different ingredients and mixes.
Increase in Prices of Herbs, Spices and Seasonings in Europe: It was observed that there is a trend of increasing prices of herbs, spices and seasonings in the European market due to increasing demand and less production. The country, Madagascar is the leading producer of vanilla and the European import prices of vanilla increased significantly over the recent years due to production problems. The future of herbs, spices and seasonings is questionable due to the supply and huge demand. New plantings of spices and herbs will not be able to satisfy the global demand and replenish the low supply levels. Cultivating spices and herbs is a solution to the scarcity problem and the young population is not interested in farming. Spices and herbs are minor but very important ingredients that contribute taste to the food. Europeans demand for herbs and spices is relatively high and unaffected by price changes.
Way Forward in Herbs, Spices and Seasonings in Europe: European requirements of quality, food safety and sustainability are the strictest in the world. Only a small share of the spice and herb are in compliant with European Union requirements. The increase in prices of herbs and spices has also increased fraud causing major concerns for European buyers. The country is continuously looking for suppliers who can meet the strictest requirements to establish long-term relationships along with reliable stock. Few suppliers work directly with farmers to avoid middlemen and such developments offer opportunities in the supply chain of herbs and spices. Europe herbs and spices consumers are attentive towards the responsibility for the social and environmental impact of the business. They are more concerned about child labour, healthy and safe working conditions, respecting labour laws, paying minimum wage and correct use of pesticides. All the herbs and spices leading players such as Unilever, Olam and Verstegen in Europe are collectively working on making the market more sustainable. European consumers are attracted towards convenience, health awareness, demand for ethnic foods and quality of product which tends drive the growth of herbs, spices and seasonings market in the next few years.
Key Topics Covered in the Report:
Europe Herbs, Spices and Seasonings Market Report
Europe Herbs, Spices and Seasonings Market Analysis
Europe Herbs, Spices and Seasonings Market Outlook
Europe Herbs, Spices and Seasonings Variants Market
Europe Herbs, Spices and Seasonings Variants Market Report
Europe Herbs, Spices and Seasonings Variants Market Analysis
Europe Herbs, Spices and Seasonings Variants Market Outlook
Europe Herbs, Spices and Seasonings Market Growth
Europe Dried Herbs Market Report
Europe Dried Herbs Market Analysis
Europe Dried Herbs Market Outlook
Europe Spice Mixes Market Report
Europe Spice Mixes Market Analysis
Europe Spice Mixes Market Outlook
Europe Herbs, Spices and Seasonings Market Value by Brands
Europe Herbs, Spices and Seasonings Market by Distribution Channel
Germany Herbs, Spices and Seasonings Market
Italy Herbs, Spices and Seasonings Market
Spain Herbs, Spices and Seasonings Market
Germany Herbs, Spices and Seasonings Market
Switzerland Herbs, Spices and Seasonings Market
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Ankur Gupta, Head Marketing & Communications