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Alcoholic Drinks in Morocco

Alcoholic Drinks in Morocco


  • Products Id :- ADMO
  • |
  • Pages: 75
  • |
  • January 2016
  • |
  • |
  Request for Sample Report

Executive Summary

Alcoholic drinks witnessed less dynamic volume and current value growth in 2015 than the respective CAGRs recorded over the review period. Sales have been declining in both on-trade and off-trade outlets since increases to taxation in 2013, which was accompanied by an increase in the illegal trade and a decrease in legitimate imports, with sales peaking in 2014 as domestic manufacturers reduced their production of wine and beer. Also, importers decreased their import volumes and increase their p

Euromonitor International's Alcoholic Drinks in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Alcoholic Drinks market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market's major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



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Ken Research
Ankur Gupta, Head Marketing & Communications
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ALCOHOLIC DRINKS IN MOROCCO

Euromonitor International

August 2016

LIST OF CONTENTS AND TABLES

Executive Summary

Alcoholic Drinks Records A Weaker Performance in 2015

Increasing Health Awareness Among Moroccans

Groupe Des Brasseries Du Maroc SA Continues To Dominate the Market

Independent Small Grocers Continue To Lead Sales of Alcoholic Drinks in 2015

Poor Performance Will Continue Over the Forecast Period

Key Trends and Developments

Government Rejection of Proposal To Increase Taxation on Alcoholic Drinks

Key New Product Launches

Summary 1 Key New Product Developments 2015

Market Background

Legislation

Taxation and Duty Levies

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2016

Table 2 Typical Wholesaler and Retailer Mark-ups by Sector 2015

Table 3 Selling Margin of a Typical Beer Brand 2015 (incl Wholesaler)

Table 4 Selling Margin of a Typical Beer Brand 2015 (excl Wholesaler)

Table 5 Selling Margin of a Typical Wine Brand 2015 (incl Wholesaler)

Table 6 Selling Margin of a Typical Wine Brand 2015 (excl Wholesaler)

Table 7 Selling Margin of a Typical Spirits Brand 2015 (incl Wholesaler)

Table 8 Selling Margin of a Typical Spirits Brand 2015 (excl Wholesaler)

Operating Environment

Contraband/parallel Trade

Duty Free

Cross-border/private Imports

Market Indicators

Table 9 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015

Market Data

Table 10 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015

Table 11 Sales of Alcoholic Drinks by Category: Total Value 2010-2015

Table 12 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015

Table 13 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015

Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015

Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015

Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015

Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015

Table 18 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015

Table 19 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015

Table 20 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015

Table 21 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020

Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020

Table 23 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020

Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020

Sources

Summary 2 Research Sources

Bourchanin & Cie SA in Alcoholic Drinks (morocco)

Strategic Direction

Key Facts

Summary 3 Bourchanin & Cie SA: Key Facts

Competitive Positioning

Summary 4 Bourchanin & Cie SA: Competitive Position 2015

Groupe Des Brasseries Du Maroc SA in Alcoholic Drinks (morocco)

Strategic Direction

Key Facts

Summary 5 Groupe des Brasseries du Maroc: Key Facts

Operational Indicators

Summary 6 Groupe des Brasseries du Maroc: Operational Indicators

Company Background

Competitive Positioning

Summary 7 Groupe des Brasseries du Maroc: Competitive Position 2015

La Cle Des Champs in Alcoholic Drinks (morocco)

Strategic Direction

Key Facts

Summary 8 La Cle des Champs: Key Facts

Operational Indicators

Summary 9 La Cle des Champs: Operational Indicators

Internet Strategy

Company Background

Private Label

Competitive Positioning

Summary 10 La Cle des Champs: Competitive Position 2015

Les Celliers De Meknes in Alcoholic Drinks (morocco)

Strategic Direction

Key Facts

Summary 11 Les Celliers de Meknes: Key Facts

Competitive Positioning

Summary 12 Les Celliers de Meknes: Competitive Position 2015

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Background

Lager Price Band Methodology

Summary 13 Lager by Price Band 2015

Category Data

Table 25 Number of Breweries 2010-2015

Table 26 Sales of Beer by Category: Total Volume 2010-2015

Table 27 Sales of Beer by Category: Total Value 2010-2015

Table 28 Sales of Beer by Category: % Total Volume Growth 2010-2015

Table 29 Sales of Beer by Category: % Total Value Growth 2010-2015

Table 30 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015

Table 31 Sales of Beer by Off-trade vs On-trade: Value 2010-2015

Table 32 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015

Table 33 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015

Table 34 GBO Company Shares of Beer: % Total Volume 2011-2015

Table 35 NBO Company Shares of Beer: % Total Volume 2011-2015

Table 36 LBN Brand Shares of Beer: % Total Volume 2012-2015

Table 37 Production, Imports and Exports of Beer: Total Volume 2009-2014

Table 38 Imports of Beer by Country of Origin: Total Volume 2009-2014

Table 39 Imports of Beer by Country of Origin: Total Value 2009-2014

Table 40 Exports of Beer by Country of Destination: Total Volume 2009-2014

Table 41 Exports of Beer by Country of Destination: Total Value 2009-2014

Table 42 Forecast Sales of Beer by Category: Total Volume 2015-2020

Table 43 Forecast Sales of Beer by Category: Total Value 2015-2020

Table 44 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020

Table 45 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020

Trends

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Data

Table 46 Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015

Table 47 Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015

Table 48 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015

Table 49 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015

Table 50 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2010-2015

Table 51 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2010-2015

Table 52 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2010-2015

Table 53 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2010-2015

Table 54 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015

Table 55 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015

Table 56 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2012-2015

Table 57 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2015-2020

Table 58 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2015-2020

Table 59 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2015-2020

Table 60 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2015-2020

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Background

Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology

Summary 14 Benchmark Brands 2015

Category Data

Table 61 Sales of Spirits by Category: Total Volume 2010-2015

Table 62 Sales of Spirits by Category: Total Value 2010-2015

Table 63 Sales of Spirits by Category: % Total Volume Growth 2010-2015

Table 64 Sales of Spirits by Category: % Total Value Growth 2010-2015

Table 65 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015

Table 66 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015

Table 67 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015

Table 68 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015

Table 69 Sales of White Rum by Price Platform: % Total Volume 2010-2015

Table 70 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2010-2015

Table 71 Sales of English Gin by Price Platform: % Total Volume 2010-2015

Table 72 Sales of Vodka by Price Platform: % Total Volume 2010-2015

Table 73 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2010-2015

Table 74 GBO Company Shares of Spirits: % Total Volume 2011-2015

Table 75 NBO Company Shares of Spirits: % Total Volume 2011-2015

Table 76 LBN Brand Shares of Spirits: % Total Volume 2012-2015

Table 77 Production, Imports and Exports of Brandy & Cognac: Total Volume 2009-2014

Table 78 Production, Imports and Exports of Rum: Total Volume 2009-2014

Table 79 Production, Imports and Exports of Whiskies: Total Volume 2009-2014

Table 80 Production, Imports and Exports of Gin: Total Volume 2009-2014

Table 81 Production, Imports and Exports of Vodka: Total Volume 2009-2014

Table 82 Forecast Sales of Spirits by Category: Total Volume 2015-2020

Table 83 Forecast Sales of Spirits by Category: Total Value 2015-2020

Table 84 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020

Table 85 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Data

Table 86 Sales of Wine by Category: Total Volume 2010-2015

Table 87 Sales of Wine by Category: Total Value 2010-2015

Table 88 Sales of Wine by Category: % Total Volume Growth 2010-2015

Table 89 Sales of Wine by Category: % Total Value Growth 2010-2015

Table 90 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015

Table 91 Sales of Wine by Off-trade vs On-trade: Value 2010-2015

Table 92 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015

Table 93 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015

Table 94 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015

Table 95 Sales of Still White Wine by Price Segment: % Off-trade Volume 2010-2015

Table 96 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2010-2015

Table 97 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015

Table 98 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015

Table 99 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015

Table 100 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2010-2015

Table 101 GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015

Table 102 NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015

Table 103 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2012-2015

Table 104 GBO Company Shares of Champagne: % Total Volume 2011-2015

Table 105 NBO Company Shares of Champagne: % Total Volume 2011-2015

Table 106 LBN Brand Shares of Champagne: % Total Volume 2012-2015

Table 107 GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015

Table 108 NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015

Table 109 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015

Table 110 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015

Table 111 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015

Table 112 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2012-2015

Table 113 Production, Imports and Exports of Wine: Total Volume 2009-2014

Table 114 Imports of Wine by Country of Origin: Total Volume 2009-2014

Table 115 Imports of Wine by Country of Origin: Total Value 2009-2014

Table 116 Exports of Wine by Country of Destination: Total Volume 2009-2014

Table 117 Exports of Wine by Country of Destination: Total Value 2009-2014

Table 118 Forecast Sales of Wine by Category: Total Volume 2015-2020

Table 119 Forecast Sales of Wine by Category: Total Value 2015-2020

Table 120 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020

Table 121 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020

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