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Alcoholic Drinks in Morocco

Alcoholic Drinks in Morocco


  • Products Id :- ADMO
  • |
  • Pages: 67
  • |
  • June 2017
  • |
  • |
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Executive Summary

Alcoholic drinks in Morocco posted declines in total volume sales throughout the review period. The pace of decline in total volume sales increased from 2013, after a significant tax hike led alcoholic drinks importers to raise their prices in order to maintain profitability.

Euromonitor International's Alcoholic Drinks in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market-be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Alcoholic Drinks market;

Pinpoint growth sectors and identify factors driving change;

Understand the competitive environment, the market's major players and leading brands;

Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



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Ankur Gupta, Head Marketing & Communications
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ALCOHOLIC DRINKS IN MOROCCO

Euromonitor International

June 2017

LIST OF CONTENTS AND TABLES

Executive Summary

Moroccan Alcoholic Drinks Market Performs Poorly Throughout the Review Period

Health Concerns and Illicit Trade Cause Total Beer Volume Sales To Decline in 2016

Groupe Des Brasseries Du Maroc SA Remains the Clear Market Leader in 2016

Off-trade Channels Account for the Largest Share of Total Market Volume Sales

Total Alcoholic Drinks Volume Sales Expected To Decline Over the Forecast Period

Key Trends and Developments

Black Market Trade in Alcoholic Drinks Remains High in Morocco

New Outlet Openings Help To Limit Decline in On-trade Alcoholic Drinks Consumption

Rising Health Awareness Restricts Alcoholic Drinks Consumption Among Moroccans

Key New Product Launches

Summary 1 New Product Development 2016

Market Background

Legislation

Taxation and Duty Levies

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2016

Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016

Table 3 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2016

Table 4 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016

Table 5 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016

Operating Environment

Contraband/parallel Trade

Duty Free

Cross-border/private Imports

Market Indicators

Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016

Market Data

Table 7 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016

Table 8 Sales of Alcoholic Drinks by Category: Total Value 2011-2016

Table 9 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016

Table 10 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016

Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016

Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016

Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016

Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016

Table 15 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016

Table 16 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016

Table 17 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016

Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021

Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021

Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021

Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021

Definitions

Sources

Summary 2 Research Sources

Bourchanin & Cie SA in Alcoholic Drinks (morocco)

Strategic Direction

Key Facts

Summary 3 Bourchanin & Cie SA: Key Facts

Competitive Positioning

Summary 4 Bourchanin & Cie SA: Competitive Position 2016

Groupe Des Brasseries Du Maroc SA in Alcoholic Drinks (morocco)

Strategic Direction

Key Facts

Summary 5 Groupe des Brasseries du Maroc SA: Key Facts

Summary 6 Groupe des Brasseries du Maroc SA: Operational Indicators 2012-2013

Competitive Positioning

Summary 7 Groupe des Brasseries du Maroc SA: Competitive Position 2016

Les Celliers De Meknes in Alcoholic Drinks (morocco)

Strategic Direction

Key Facts

Summary 8 Les Celliers de Meknes: Key Facts

Competitive Positioning

Summary 9 Les Celliers de Meknes: Competitive Position 2016

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Background

Lager Price Band Methodology

Summary 10 Lager by Price Band 2016

Table 22 Number of Breweries 2011-2016

Category Data

Table 23 Sales of Beer by Category: Total Volume 2011-2016

Table 24 Sales of Beer by Category: Total Value 2011-2016

Table 25 Sales of Beer by Category: % Total Volume Growth 2011-2016

Table 26 Sales of Beer by Category: % Total Value Growth 2011-2016

Table 27 Sales of Beer by Off-trade vs On-trade: Volume 2011-2016

Table 28 Sales of Beer by Off-trade vs On-trade: Value 2011-2016

Table 29 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2011-2016

Table 30 Sales of Beer by Off-trade vs On-trade: % Value Growth 2011-2016

Table 31 GBO Company Shares of Beer: % Total Volume 2012-2016

Table 32 NBO Company Shares of Beer: % Total Volume 2012-2016

Table 33 LBN Brand Shares of Beer: % Total Volume 2013-2016

Table 34 Production, Imports and Exports of Beer: Total Volume 2010-2015

Table 35 Imports of Beer by Country of Origin: Total Volume 2010-2015

Table 36 Imports of Beer by Country of Origin: Total Value 2010-2015

Table 37 Exports of Beer by Country of Destination: Total Volume 2010-2015

Table 38 Exports of Beer by Country of Destination: Total Value 2010-2015

Table 39 Forecast Sales of Beer by Category: Total Volume 2016-2021

Table 40 Forecast Sales of Beer by Category: Total Value 2016-2021

Table 41 Forecast Sales of Beer by Category: % Total Volume Growth 2016-2021

Table 42 Forecast Sales of Beer by Category: % Total Value Growth 2016-2021

Trends

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 43 Sales of RTDS/High-strength Premixes by Category: Total Volume 2011-2016

Table 44 Sales of RTDS/High-strength Premixes by Category: Total Value 2011-2016

Table 45 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2011-2016

Table 46 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2011-2016

Table 47 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2011-2016

Table 48 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2011-2016

Table 49 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2011-2016

Table 50 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2011-2016

Table 51 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2012-2016

Table 52 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2012-2016

Table 53 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2013-2016

Table 54 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2016-2021

Table 55 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2016-2021

Table 56 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2016-2021

Table 57 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2016-2021

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Background

Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology

Summary 11 Benchmark Brands 2016

Category Data

Table 58 Sales of Spirits by Category: Total Volume 2011-2016

Table 59 Sales of Spirits by Category: Total Value 2011-2016

Table 60 Sales of Spirits by Category: % Total Volume Growth 2011-2016

Table 61 Sales of Spirits by Category: % Total Value Growth 2011-2016

Table 62 Sales of Spirits by Off-trade vs On-trade: Volume 2011-2016

Table 63 Sales of Spirits by Off-trade vs On-trade: Value 2011-2016

Table 64 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2011-2016

Table 65 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2011-2016

Table 66 Sales of White Rum by Price Platform: % Total Volume 2011-2016

Table 67 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2011-2016

Table 68 Sales of English Gin by Price Platform: % Total Volume 2011-2016

Table 69 Sales of Vodka by Price Platform: % Total Volume 2011-2016

Table 70 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2011-2016

Table 71 GBO Company Shares of Spirits: % Total Volume 2012-2016

Table 72 NBO Company Shares of Spirits: % Total Volume 2012-2016

Table 73 LBN Brand Shares of Spirits: % Total Volume 2013-2016

Table 74 Production, Imports and Exports of Brandy & Cognac: Total Volume 2010-2015

Table 75 Production, Imports and Exports of Rum: Total Volume 2010-2015

Table 76 Production, Imports and Exports of Whiskies: Total Volume 2010-2015

Table 77 Production, Imports and Exports of Gin: Total Volume 2010-2015

Table 78 Production, Imports and Exports of Vodka: Total Volume 2010-2015

Table 79 Forecast Sales of Spirits by Category: Total Volume 2016-2021

Table 80 Forecast Sales of Spirits by Category: Total Value 2016-2021

Table 81 Forecast Sales of Spirits by Category: % Total Volume Growth 2016-2021

Table 82 Forecast Sales of Spirits by Category: % Total Value Growth 2016-2021

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Data

Table 83 Sales of Wine by Category: Total Volume 2011-2016

Table 84 Sales of Wine by Category: Total Value 2011-2016

Table 85 Sales of Wine by Category: % Total Volume Growth 2011-2016

Table 86 Sales of Wine by Category: % Total Value Growth 2011-2016

Table 87 Sales of Wine by Off-trade vs On-trade: Volume 2011-2016

Table 88 Sales of Wine by Off-trade vs On-trade: Value 2011-2016

Table 89 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2011-2016

Table 90 Sales of Wine by Off-trade vs On-trade: % Value Growth 2011-2016

Table 91 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2011-2016

Table 92 Sales of Still Ros Wine by Price Segment: % Off-trade Volume 2011-2016

Table 93 Sales of Still White Wine by Price Segment: % Off-trade Volume 2011-2016

Table 94 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2011-2016

Table 95 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2011-2016

Table 96 Sales of Still Ros Wine by Grape/Varietal Type: % Total Volume 2011-2016

Table 97 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2011-2016

Table 98 GBO Company Shares of Still Light Grape Wine: % Total Volume 2012-2016

Table 99 NBO Company Shares of Still Light Grape Wine: % Total Volume 2012-2016

Table 100 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2013-2016

Table 101 GBO Company Shares of Champagne: % Total Volume 2012-2016

Table 102 NBO Company Shares of Champagne: % Total Volume 2012-2016

Table 103 LBN Brand Shares of Champagne: % Total Volume 2013-2016

Table 104 GBO Company Shares of Other Sparkling Wine: % Total Volume 2012-2016

Table 105 NBO Company Shares of Other Sparkling Wine: % Total Volume 2012-2016

Table 106 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2013-2016

Table 107 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2012-2016

Table 108 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2012-2016

Table 109 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2013-2016

Table 110 Production, Imports and Exports of Wine: Total Volume 2010-2015

Table 111 Imports of Wine by Country of Origin: Total Volume 2010-2015

Table 112 Imports of Wine by Country of Origin: Total Value 2010-2015

Table 113 Exports of Wine by Country of Destination: Total Volume 2010-2015

Table 114 Exports of Wine by Country of Destination: Total Value 2010-2015

Table 115 Forecast Sales of Wine by Category: Total Volume 2016-2021

Table 116 Forecast Sales of Wine by Category: Total Value 2016-2021

Table 117 Forecast Sales of Wine by Category: % Total Volume Growth 2016-2021

Table 118 Forecast Sales of Wine by Category: % Total Value Growth 2016-2021

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