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Alcoholic Drinks in New Zealand

Alcoholic Drinks in New Zealand


  • Products Id :- ADNZ
  • |
  • Pages: 101
  • |
  • June 2017
  • |
  • |
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Executive Summary

2016 saw sales of alcoholic drinks in New Zealand reach their lowest ebb in 18 years, according to the sources from the two major players in the industry, DB Breweries Ltd and Lion Pty Ltd. The craft and premiumisation trends have seen consumers drinking lower volumes of alcoholic beverages, but preferring higher quality products at higher price points, which has led to volume sales declining, whilst value sales continue to grow. Additionally, the temperance trend has begun to influence the cate..

Euromonitor International's Alcoholic Drinks in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market-be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Alcoholic Drinks market;

Pinpoint growth sectors and identify factors driving change;

Understand the competitive environment, the market's major players and leading brands;

Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



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ALCOHOLIC DRINKS IN NEW ZEALAND

Euromonitor International

June 2017

LIST OF CONTENTS AND TABLES

Executive Summary

Volume Sales of Alcoholic Drinks Bottom Out

Temperance Trends Starting To Influence Sales of Alcoholic Drinks

Lion/db Duopoly Continues To Define the Competitive Environment

Supermarkets Continue To Dominate the Retail Distribution of Alcoholic Drinks

the Craft Trend and Premiumisation To Continue Influencing Sales of Alcoholic Drinks

Key Trends and Developments

Health and Wellness Concerns Driving the Temperance Trend

Volume Sales of Alcoholic Drinks Bottom Out Due To the Craft Trend

Cider/perry Cannibalising Sales From Other Categories

Key New Product Launches

Summary 1 Key New Product Developments 2016

Market Background

Legislation

Table 1 Number of On-trade Establishments by Type 2011-2016

Taxation and Duty Levies

Table 2 Taxation and Duty Levies on Alcoholic Drinks 2016

Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016

Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2016

Table 5 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2016

Table 6 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016

Table 7 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2016

Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016

Table 9 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2016

Operating Environment

Contraband/parallel Trade

Duty Free

Cross-border/private Imports

Market Indicators

Table 10 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016

Market Data

Table 11 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016

Table 12 Sales of Alcoholic Drinks by Category: Total Value 2011-2016

Table 13 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016

Table 14 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016

Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016

Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016

Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016

Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016

Table 19 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016

Table 20 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016

Table 21 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016

Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021

Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021

Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021

Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021

Definitions

Published Data Comparisons

Sources

Summary 2 Research Sources

Db Breweries Ltd in Alcoholic Drinks (new Zealand)

Strategic Direction

Key Facts

Summary 3 DB Breweries Ltd: Key Facts

Competitive Positioning

Summary 4 DB Breweries Ltd: Competitive Position 2016

Independent Liquor (nz) Ltd in Alcoholic Drinks (new Zealand)

Strategic Direction

Key Facts

Summary 5 Independent Liquor (NZ) Ltd: Key Facts

Competitive Positioning

Summary 6 Independent Liquor (NZ) Ltd: Competitive Position 2016

Lion Liquor Retail Ltd in Alcoholic Drinks (new Zealand)

Strategic Direction

Key Facts

Summary 7 Lion Liquor Retail Ltd: Key Facts

Internet Strategy

Company Background

Chart 1 Lion Liquor Retail Ltd: Liquor King in Ponsonby, Auckland

Private Label

Competitive Positioning

Summary 8 Lion Liquor Retail Ltd: Competitive Position 2016

Lion Pty Ltd in Alcoholic Drinks (new Zealand)

Strategic Direction

Key Facts

Summary 9 Lion Pty Ltd: Key Facts

Competitive Positioning

Summary 10 Lion Pty Ltd: Competitive Position 2016

Villa Maria Estate Ltd in Alcoholic Drinks (new Zealand)

Strategic Direction

Key Facts

Summary 11 Villa Maria Estate Ltd: Key Facts

Competitive Positioning

Summary 12 Villa Maria Esate Ltd: Competitive Position 2016

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Background

Lager Price Band Methodology

Summary 13 Lager by Price Band 2016

Table 26 Number of Breweries 2011-2016

Category Data

Table 27 Sales of Beer by Category: Total Volume 2011-2016

Table 28 Sales of Beer by Category: Total Value 2011-2016

Table 29 Sales of Beer by Category: % Total Volume Growth 2011-2016

Table 30 Sales of Beer by Category: % Total Value Growth 2011-2016

Table 31 Sales of Beer by Off-trade vs On-trade: Volume 2011-2016

Table 32 Sales of Beer by Off-trade vs On-trade: Value 2011-2016

Table 33 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2011-2016

Table 34 Sales of Beer by Off-trade vs On-trade: % Value Growth 2011-2016

Table 35 GBO Company Shares of Beer: % Total Volume 2012-2016

Table 36 NBO Company Shares of Beer: % Total Volume 2012-2016

Table 37 LBN Brand Shares of Beer: % Total Volume 2013-2016

Table 38 Production, Imports and Exports of Beer: Total Volume 2010-2015

Table 39 Imports of Beer by Country of Origin: Total Volume 2010-2015

Table 40 Imports of Beer by Country of Origin: Total Value 2010-2015

Table 41 Exports of Beer by Country of Destination: Total Volume 2010-2015

Table 42 Exports of Beer by Country of Destination: Total Value 2010-2015

Table 43 Forecast Sales of Beer by Category: Total Volume 2016-2021

Table 44 Forecast Sales of Beer by Category: Total Value 2016-2021

Table 45 Forecast Sales of Beer by Category: % Total Volume Growth 2016-2021

Table 46 Forecast Sales of Beer by Category: % Total Value Growth 2016-2021

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Data

Table 47 Sales of Cider/Perry: Total Volume 2011-2016

Table 48 Sales of Cider/Perry: Total Value 2011-2016

Table 49 Sales of Cider/Perry: % Total Volume Growth 2011-2016

Table 50 Sales of Cider/Perry: % Total Value Growth 2011-2016

Table 51 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2011-2016

Table 52 Sales of Cider/Perry by Off-trade vs On-trade: Value 2011-2016

Table 53 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2011-2016

Table 54 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2011-2016

Table 55 GBO Company Shares of Cider/Perry: % Total Volume 2012-2016

Table 56 NBO Company Shares of Cider/Perry: % Total Volume 2012-2016

Table 57 LBN Brand Shares of Cider/Perry: % Total Volume 2013-2016

Table 58 Production, Imports and Exports of Cider/Perry: Total Volume 2010-2015

Table 59 Imports of Cider/Perry by Country of Origin: Total Volume 2010-2015

Table 60 Imports of Cider/Perry by Country of Origin: Total Value 2010-2015

Table 61 Forecast Sales of Cider/Perry: Total Volume 2016-2021

Table 62 Forecast Sales of Cider/Perry: Total Value 2016-2021

Table 63 Forecast Sales of Cider/Perry: % Total Volume Growth 2016-2021

Table 64 Forecast Sales of Cider/Perry: % Total Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 65 Sales of RTDS/High-strength Premixes by Category: Total Volume 2011-2016

Table 66 Sales of RTDS/High-strength Premixes by Category: Total Value 2011-2016

Table 67 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2011-2016

Table 68 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2011-2016

Table 69 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2011-2016

Table 70 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2011-2016

Table 71 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2011-2016

Table 72 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2011-2016

Table 73 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2012-2016

Table 74 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2012-2016

Table 75 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2013-2016

Table 76 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2016-2021

Table 77 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2016-2021

Table 78 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2016-2021

Table 79 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2016-2021

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Background

Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology

Summary 14 Benchmark Brands 2016

Category Data

Table 80 Sales of Spirits by Category: Total Volume 2011-2016

Table 81 Sales of Spirits by Category: Total Value 2011-2016

Table 82 Sales of Spirits by Category: % Total Volume Growth 2011-2016

Table 83 Sales of Spirits by Category: % Total Value Growth 2011-2016

Table 84 Sales of Spirits by Off-trade vs On-trade: Volume 2011-2016

Table 85 Sales of Spirits by Off-trade vs On-trade: Value 2011-2016

Table 86 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2011-2016

Table 87 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2011-2016

Table 88 Sales of Dark Rum by Price Platform: % Total Volume 2011-2016

Table 89 Sales of White Rum by Price Platform: % Total Volume 2011-2016

Table 90 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2011-2016

Table 91 Sales of English Gin by Price Platform: % Total Volume 2011-2016

Table 92 Sales of Vodka by Price Platform: % Total Volume 2011-2016

Table 93 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2011-2016

Table 94 GBO Company Shares of Spirits: % Total Volume 2012-2016

Table 95 NBO Company Shares of Spirits: % Total Volume 2012-2016

Table 96 LBN Brand Shares of Spirits: % Total Volume 2013-2016

Table 97 Production, Imports and Exports of Brandy & Cognac: Total Volume 2010-2015

Table 98 Production, Imports and Exports of Rum: Total Volume 2010-2015

Table 99 Production, Imports and Exports of Whiskies: Total Volume 2010-2015

Table 100 Production, Imports and Exports of Gin: Total Volume 2010-2015

Table 101 Production, Imports and Exports of Vodka: Total Volume 2010-2015

Table 102 Forecast Sales of Spirits by Category: Total Volume 2016-2021

Table 103 Forecast Sales of Spirits by Category: Total Value 2016-2021

Table 104 Forecast Sales of Spirits by Category: % Total Volume Growth 2016-2021

Table 105 Forecast Sales of Spirits by Category: % Total Value Growth 2016-2021

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Data

Table 106 Sales of Wine by Category: Total Volume 2011-2016

Table 107 Sales of Wine by Category: Total Value 2011-2016

Table 108 Sales of Wine by Category: % Total Volume Growth 2011-2016

Table 109 Sales of Wine by Category: % Total Value Growth 2011-2016

Table 110 Sales of Wine by Off-trade vs On-trade: Volume 2011-2016

Table 111 Sales of Wine by Off-trade vs On-trade: Value 2011-2016

Table 112 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2011-2016

Table 113 Sales of Wine by Off-trade vs On-trade: % Value Growth 2011-2016

Table 114 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2011-2016

Table 115 Sales of Still Ros Wine by Price Segment: % Off-trade Volume 2011-2016

Table 116 Sales of Still White Wine by Price Segment: % Off-trade Volume 2011-2016

Table 117 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2011-2016

Table 118 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2011-2016

Table 119 Sales of Still Ros Wine by Grape/Varietal Type: % Total Volume 2011-2016

Table 120 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2011-2016

Table 121 GBO Company Shares of Still Light Grape Wine: % Total Volume 2012-2016

Table 122 NBO Company Shares of Still Light Grape Wine: % Total Volume 2012-2016

Table 123 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2013-2016

Table 124 GBO Company Shares of Champagne: % Total Volume 2012-2016

Table 125 NBO Company Shares of Champagne: % Total Volume 2012-2016

Table 126 LBN Brand Shares of Champagne: % Total Volume 2013-2016

Table 127 GBO Company Shares of Other Sparkling Wine: % Total Volume 2012-2016

Table 128 NBO Company Shares of Other Sparkling Wine: % Total Volume 2012-2016

Table 129 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2013-2016

Table 130 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2012-2016

Table 131 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2012-2016

Table 132 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2013-2016

Table 133 Production, Imports and Exports of Wine: Total Volume 2010-2015

Table 134 Imports of Wine by Country of Origin: Total Volume 2010-2015

Table 135 Imports of Wine by Country of Origin: Total Value 2010-2015

Table 136 Exports of Wine by Country of Destination: Total Volume 2010-2015

Table 137 Exports of Wine by Country of Destination: Total Value 2010-2015

Table 138 Forecast Sales of Wine by Category: Total Volume 2016-2021

Table 139 Forecast Sales of Wine by Category: Total Value 2016-2021

Table 140 Forecast Sales of Wine by Category: % Total Volume Growth 2016-2021

Table 141 Forecast Sales of Wine by Category: % Total Value Growth 2016-2021

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