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Beer in Morocco

Beer in Morocco


  • Products Id :- ADMObe
  • |
  • Pages: 30
  • |
  • June 2017
  • |
  • |
  Request for Sample Report

Executive Summary

Beer continued to perform poorly in 2016, with total volume sales declining by 7%. This was partly due to the growing influence on consumer behaviour of government campaigns warning of the negative health effects of drinking alcohol. Price increases also discouraged beer consumption, particularly among low- and middle-income Moroccans. While rising health awareness encouraged Moroccans to reduce consumption of beer and switch to healthier types of soft drinks, rising prices led many consumers to..

Euromonitor International's Beer in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market-be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Beer market;

Pinpoint growth sectors and identify factors driving change;

Understand the competitive environment, the market's major players and leading brands;

Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
ankur [@] kenresearch.com
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BEER IN MOROCCO

Euromonitor International

June 2017

LIST OF CONTENTS AND TABLES

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Background

Lager Price Band Methodology

Summary 1 Lager by Price Band 2016

Table 1 Number of Breweries 2011-2016

Category Data

Table 2 Sales of Beer by Category: Total Volume 2011-2016

Table 3 Sales of Beer by Category: Total Value 2011-2016

Table 4 Sales of Beer by Category: % Total Volume Growth 2011-2016

Table 5 Sales of Beer by Category: % Total Value Growth 2011-2016

Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2011-2016

Table 7 Sales of Beer by Off-trade vs On-trade: Value 2011-2016

Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2011-2016

Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2011-2016

Table 10 GBO Company Shares of Beer: % Total Volume 2012-2016

Table 11 NBO Company Shares of Beer: % Total Volume 2012-2016

Table 12 LBN Brand Shares of Beer: % Total Volume 2013-2016

Table 13 Production, Imports and Exports of Beer: Total Volume 2010-2015

Table 14 Imports of Beer by Country of Origin: Total Volume 2010-2015

Table 15 Imports of Beer by Country of Origin: Total Value 2010-2015

Table 16 Exports of Beer by Country of Destination: Total Volume 2010-2015

Table 17 Exports of Beer by Country of Destination: Total Value 2010-2015

Table 18 Forecast Sales of Beer by Category: Total Volume 2016-2021

Table 19 Forecast Sales of Beer by Category: Total Value 2016-2021

Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2016-2021

Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2016-2021

Bourchanin & Cie SA in Alcoholic Drinks (morocco)

Strategic Direction

Key Facts

Summary 2 Bourchanin & Cie SA: Key Facts

Competitive Positioning

Summary 3 Bourchanin & Cie SA: Competitive Position 2016

Groupe Des Brasseries Du Maroc SA in Alcoholic Drinks (morocco)

Strategic Direction

Key Facts

Summary 4 Groupe des Brasseries du Maroc SA: Key Facts

Summary 5 Groupe des Brasseries du Maroc SA: Operational Indicators 2012-2013

Competitive Positioning

Summary 6 Groupe des Brasseries du Maroc SA: Competitive Position 2016

Executive Summary

Moroccan Alcoholic Drinks Market Performs Poorly Throughout the Review Period

Health Concerns and Illicit Trade Cause Total Beer Volume Sales To Decline in 2016

Groupe Des Brasseries Du Maroc SA Remains the Clear Market Leader in 2016

Off-trade Channels Account for the Largest Share of Total Market Volume Sales

Total Alcoholic Drinks Volume Sales Expected To Decline Over the Forecast Period

Key Trends and Developments

Black Market Trade in Alcoholic Drinks Remains High in Morocco

New Outlet Openings Help To Limit Decline in On-trade Alcoholic Drinks Consumption

Rising Health Awareness Restricts Alcoholic Drinks Consumption Among Moroccans

Key New Product Launches

Summary 7 New Product Development 2016

Market Background

Legislation

Taxation and Duty Levies

Table 22 Taxation and Duty Levies on Alcoholic Drinks 2016

Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016

Table 24 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2016

Table 25 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016

Table 26 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016

Operating Environment

Contraband/parallel Trade

Duty Free

Cross-border/private Imports

Market Indicators

Table 27 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016

Market Data

Table 28 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016

Table 29 Sales of Alcoholic Drinks by Category: Total Value 2011-2016

Table 30 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016

Table 31 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016

Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016

Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016

Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016

Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016

Table 36 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016

Table 37 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016

Table 38 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2016

Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021

Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021

Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021

Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021

Definitions

Sources

Summary 8 Research Sources

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