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Brazil Spirits - Market Assessment and Forecast to 2023

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Brazil Spirits - Market Assessment and Forecast to 2023

Summary

The Brazilian spirits sector sector is led by the specialty spirits category in terms of value and volume, while the Gin and genever category expected to register the fastest value and volume growth during 2018-2023. Older young adults aged between 25-34 years accounted for the highest consumption of spirits in 2018. On-trade transactions accounted for a leading share in distribution of spirits in the country.Companhia Muller de bebidas, IRB Tatuzinho 3 fezandas ltda and Diageo plc are the leading companies in the country.

GlobalData's Country Profile report on the spirits sector in Brazil provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

- Sector data: Overall sector value and volume data with growth analysis for 2013-2023.

- Category coverage: Value and growth analysis for brandy, gin & genever, liqueur, specialty spirits, whiskey, vodka, tequila with inputs on individual segment share within each sector and the change in their market share forecast for 2018-2023.

- Distribution data: Percentage of sales within each sector through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, hypermarkets & supermarkets, vending machines, e-retailers, dollar stores, variety stores & general merchandise retailers, drug stores & pharmacies, and other general retailers.

- Leading players: Market share of brands and private labels in both value and volume terms in 2018.

- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for rigid plastics, glass, flexible packaging, rigid metal and others; pack type data for: specialty container, bottle, tube, tub and others.

Scope

- The spirits sector is expected to grow at a rate of 1.5% CAGR. Gin & genever is expected to grow at the fastest rate. On-trade transactions accounted the highest in distribution channels. Glass is the most commonly used packaging material. Older young adults accounted for the highest in consumption.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

READ MORE

Table Of Content

Scope

Table of Contents

Report scope

Executive summary

Brazil in the global and regional context

Brazil in the global and Latin America spirits sector

Brazil compared to other leading countries in Latin America

Per capita consumption and expenditure - Brazil compared to Latin America and global levels

Sector analysis - spirits

Country snapshot - spirits sector in Brazil

Value and volume analysis - spirits sector in Brazil

Degree of trading up/down in the Brazilian wine sector

Cross category comparison - value and growth rate

Change in category share by value

Cross category comparison - volume and growth rate

Change in category share by volume

Per capita consumption analysis by category

Category analysis: brandy

Segment analysis (in value terms): brandy

Segment analysis (in volume terms): brandy

Category analysis: gin & genever

Category analysis: liqueurs

Segment analysis (in value terms): liqueurs

Segment analysis (in volume terms): liqueurs

Category analysis: rum

Segment analysis (in value terms): rum

Segment analysis (in volume terms): rum

Category analysis: specialty spirits

Segment analysis (in value terms): specialty spirits

Segment analysis (in volume terms): specialty spirits

Category analysis: tequila & mezcal

Category analysis: vodka

Segment analysis (in value terms): vodka

Segment analysis (in volume terms): vodka

Category analysis: whiskey

Segment analysis (in value terms): whiskey

Segment analysis (in volume terms): whiskey

Distribution analysis

Distribution channel share analysis: spirits

Distribution channel share analysis by category

Competitive landscape

Leading companies (in volume terms) in the spirits sector, 2018

Top 5 companies share by brand (in volume terms) in the spirits sector, 2018

Brand shares of top five companies (in volume terms) by category, 2018

Private label share analysis by category

Growth of private labels compared to branded products

Degree of consolidation/fragmentation by category

Packaging analysis

Pack material

Pack type

Closure type

Primary outer type

Consumergraphics

Demographic analysis

Macroeconomic analysis

Economic summary, labor market trends, and demographic trends

GlobalData country risk index (GCRI)

Methodology

Definitions

Appendix


List Of Figure

List of Figures

Value and volume share of Brazil in the global and Latin America spirits sector, 2018-2023

Brazil compared to other top countries in terms of market share, growth, and competitive landscape

PCC comparison - Brazil, Latin America, and global, 2013-2023

PCE comparison - Brazil, Latin America, and global, 2013-2023

Market size and growth analysis by value and volume, spirits sector, 2013-2023

Extent to which consumers are trading up or down in the spirits sector

Cross category comparison - by value growth rate (2013-2023)

Change in category share (in value terms), 2018-2023

Cross category comparison - by volume growth rate (2013-2023)

Change in category share (in volume terms), 2018-2023

Market size and growth analysis by value and volume, brandy category, 2013-2023

Market size and growth analysis by value and volume, gin & genever category , 2013-2023

Market size and growth analysis by value and volume, liqueurs category, 2013-2023

Market size and growth analysis by value and volume, rum category, 2013-2023

Market size and growth analysis by value and volume, specialty spirits category , 2013-2023

Market size and growth analysis by value and volume, tequila & mezcal category, 2013-2023

Market size and growth analysis by value and volume, vodka category, 2013-2023

Market size and growth analysis by value and volume, whiskey category, 2013-2023

Share of key distribution channels, 2018 - spirits

Key distribution channel share by category, 2018

Leading brands (in volume terms) in the spirits sector, 2018

Private label penetration by category (in volume terms), 2018

Growth analysis, private label and brands, 2013-2018

Category-wise consolidation/fragmentation (in volume terms) - spirits, 2018

Key pack materials in the Brazilian spirits sector, percentage share of pack units, 2018

Annual growth rate by key pack material, 2013-2023

Use of pack material by category (in pack units), 2018

Annual growth rate by key pack type, 2013-2023

Use of pack type by category (in pack units), 2018

Key closure types in the Brazilian spirits sector, percentage share of pack units, 2018

Annual growth rate by key closure type, 2013-2023

Use of closure type by category (in pack units), 2018

Key primary outer types in the Brazilian spirits sector, percentage share of pack units, 2018

Annual growth rate by key primary outer type, 2013-2023

Use of primary outer type by category (in pack units), 2018

Demographic analysis

Real GDP value and annual growth (%)

Nominal GDP value and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%)

Population (millions) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (millions) and unemployment rate (%)


List Of Table

List of Tables

Country snapshot - leading value categories

Country snapshot - fastest growing segments

Cross category comparison - by value (2013-2023)

Cross category comparison - by volume (2013-2023)

Per capita consumption (by category), Brazil compared to Latin America and global levels (in liters), 2018

Brandy - value analysis by segment, 2013-2023

Brandy - volume analysis by segment, 2013-2023

Liqueurs - value analysis by segment, 2013-2023

Liqueurs - volume analysis by segment, 2013-2023

Rum - value analysis by segment, 2013-2023

Rum - volume analysis by segment, 2013-2023

Specialty spirits - value analysis by segment, 2013-2023

Specialty spirits - volume analysis by segment, 2013-2023

Vodka - value analysis by segment, 2013-2023

Vodka - volume analysis by segment, 2013-2023

Whiskey - value analysis by segment, 2013-2023

Whiskey - volume analysis by segment, 2013-2023

Change in distribution share, 2013-2018

Key pack types in the Brazilian spirits sector, percentage share of pack units, 2018

Performance overview (score: 1-100)

Category data, by segment

Category data, by on-trade and off-trade

Per capita consumption (in liters), 2013-2023

Per capita expenditure, 2013-2023

Spirits sales distribution in Brazil - by category, 2018

Brand share (in volume terms) in the spirits sector, 2018

Brand share (in volume terms) in the spirits sector by category, 2018

Pack material (in million pack units), 2013-2023

Pack materials by category (in million pack units), 2018

Pack type (in million pack units), 2013-2023

Pack types by category (in million pack units), 2018

Closure type (in million pack units), 2013-2023

Closure types by category (in million pack units), 2018

Primary outer type (in million pack units), 2013-2023

Primary outer types by category (in million pack units), 2018

Real GDP and annual growth (%), 2014-2022

Nominal GDP and annual growth (%), 2014-2022

Consumer price inflation (%), 2014-2022

Employed people and unemployment rate (%), 2014-2022

Nominal household final consumption expenditure and annual growth (%), 2014-2022

Population and annual growth (%), 2014-2022

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Exchange rates, 2013-2023

Value/volume change at segment level

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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Products and Companies

Products

Brazil, brandy, gin & genever, liqueur, specialty spirits, whiskey, vodka, tequila, fruit brandy, cognac, bitters, cream liqueuers, fruit liqueuers, dark rum, light rum, raki, sake, flavored vodka, unflavored vodka, American whiskey, Irish whiskey , hypermarkets & supermarkets, convenience stores, department stores, food & drinks specialists, on-trade, e-retailers, glass, paper & board, rigid plastics, bottle, carton - liquid, bag-in-box, stopper, screw top, dispenser, carton - folding, pack materials, pack types, closure types, primary outer types, consumergraphics, macroeconomic, value share, volume share.


Companies

Companhia Muller de Bebidas

IRB Tatuzinho 3 fazendas Ltda

Diageo plc

Brazil Spirits - Market Assessment and Forecast to 2023

Summary

The Brazilian spirits sector sector is led by the specialty spirits category in terms of value and volume, while the Gin and genever category expected to register the fastest value and volume growth during 2018-2023. Older young adults aged between 25-34 years accounted for the highest consumption of spirits in 2018. On-trade transactions accounted for a leading share in distribution of spirits in the country.Companhia Muller de bebidas, IRB Tatuzinho 3 fezandas ltda and Diageo plc are the leading companies in the country.

GlobalData's Country Profile report on the spirits sector in Brazil provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

- Sector data: Overall sector value and volume data with growth analysis for 2013-2023.

- Category coverage: Value and growth analysis for brandy, gin & genever, liqueur, specialty spirits, whiskey, vodka, tequila with inputs on individual segment share within each sector and the change in their market share forecast for 2018-2023.

- Distribution data: Percentage of sales within each sector through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, hypermarkets & supermarkets, vending machines, e-retailers, dollar stores, variety stores & general merchandise retailers, drug stores & pharmacies, and other general retailers.

- Leading players: Market share of brands and private labels in both value and volume terms in 2018.

- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for rigid plastics, glass, flexible packaging, rigid metal and others; pack type data for: specialty container, bottle, tube, tub and others.

Scope

- The spirits sector is expected to grow at a rate of 1.5% CAGR. Gin & genever is expected to grow at the fastest rate. On-trade transactions accounted the highest in distribution channels. Glass is the most commonly used packaging material. Older young adults accounted for the highest in consumption.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

READ MORE

Scope

Table of Contents

Report scope

Executive summary

Brazil in the global and regional context

Brazil in the global and Latin America spirits sector

Brazil compared to other leading countries in Latin America

Per capita consumption and expenditure - Brazil compared to Latin America and global levels

Sector analysis - spirits

Country snapshot - spirits sector in Brazil

Value and volume analysis - spirits sector in Brazil

Degree of trading up/down in the Brazilian wine sector

Cross category comparison - value and growth rate

Change in category share by value

Cross category comparison - volume and growth rate

Change in category share by volume

Per capita consumption analysis by category

Category analysis: brandy

Segment analysis (in value terms): brandy

Segment analysis (in volume terms): brandy

Category analysis: gin & genever

Category analysis: liqueurs

Segment analysis (in value terms): liqueurs

Segment analysis (in volume terms): liqueurs

Category analysis: rum

Segment analysis (in value terms): rum

Segment analysis (in volume terms): rum

Category analysis: specialty spirits

Segment analysis (in value terms): specialty spirits

Segment analysis (in volume terms): specialty spirits

Category analysis: tequila & mezcal

Category analysis: vodka

Segment analysis (in value terms): vodka

Segment analysis (in volume terms): vodka

Category analysis: whiskey

Segment analysis (in value terms): whiskey

Segment analysis (in volume terms): whiskey

Distribution analysis

Distribution channel share analysis: spirits

Distribution channel share analysis by category

Competitive landscape

Leading companies (in volume terms) in the spirits sector, 2018

Top 5 companies share by brand (in volume terms) in the spirits sector, 2018

Brand shares of top five companies (in volume terms) by category, 2018

Private label share analysis by category

Growth of private labels compared to branded products

Degree of consolidation/fragmentation by category

Packaging analysis

Pack material

Pack type

Closure type

Primary outer type

Consumergraphics

Demographic analysis

Macroeconomic analysis

Economic summary, labor market trends, and demographic trends

GlobalData country risk index (GCRI)

Methodology

Definitions

Appendix


List Of Figure

List of Figures

Value and volume share of Brazil in the global and Latin America spirits sector, 2018-2023

Brazil compared to other top countries in terms of market share, growth, and competitive landscape

PCC comparison - Brazil, Latin America, and global, 2013-2023

PCE comparison - Brazil, Latin America, and global, 2013-2023

Market size and growth analysis by value and volume, spirits sector, 2013-2023

Extent to which consumers are trading up or down in the spirits sector

Cross category comparison - by value growth rate (2013-2023)

Change in category share (in value terms), 2018-2023

Cross category comparison - by volume growth rate (2013-2023)

Change in category share (in volume terms), 2018-2023

Market size and growth analysis by value and volume, brandy category, 2013-2023

Market size and growth analysis by value and volume, gin & genever category , 2013-2023

Market size and growth analysis by value and volume, liqueurs category, 2013-2023

Market size and growth analysis by value and volume, rum category, 2013-2023

Market size and growth analysis by value and volume, specialty spirits category , 2013-2023

Market size and growth analysis by value and volume, tequila & mezcal category, 2013-2023

Market size and growth analysis by value and volume, vodka category, 2013-2023

Market size and growth analysis by value and volume, whiskey category, 2013-2023

Share of key distribution channels, 2018 - spirits

Key distribution channel share by category, 2018

Leading brands (in volume terms) in the spirits sector, 2018

Private label penetration by category (in volume terms), 2018

Growth analysis, private label and brands, 2013-2018

Category-wise consolidation/fragmentation (in volume terms) - spirits, 2018

Key pack materials in the Brazilian spirits sector, percentage share of pack units, 2018

Annual growth rate by key pack material, 2013-2023

Use of pack material by category (in pack units), 2018

Annual growth rate by key pack type, 2013-2023

Use of pack type by category (in pack units), 2018

Key closure types in the Brazilian spirits sector, percentage share of pack units, 2018

Annual growth rate by key closure type, 2013-2023

Use of closure type by category (in pack units), 2018

Key primary outer types in the Brazilian spirits sector, percentage share of pack units, 2018

Annual growth rate by key primary outer type, 2013-2023

Use of primary outer type by category (in pack units), 2018

Demographic analysis

Real GDP value and annual growth (%)

Nominal GDP value and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%)

Population (millions) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (millions) and unemployment rate (%)


List Of Table

List of Tables

Country snapshot - leading value categories

Country snapshot - fastest growing segments

Cross category comparison - by value (2013-2023)

Cross category comparison - by volume (2013-2023)

Per capita consumption (by category), Brazil compared to Latin America and global levels (in liters), 2018

Brandy - value analysis by segment, 2013-2023

Brandy - volume analysis by segment, 2013-2023

Liqueurs - value analysis by segment, 2013-2023

Liqueurs - volume analysis by segment, 2013-2023

Rum - value analysis by segment, 2013-2023

Rum - volume analysis by segment, 2013-2023

Specialty spirits - value analysis by segment, 2013-2023

Specialty spirits - volume analysis by segment, 2013-2023

Vodka - value analysis by segment, 2013-2023

Vodka - volume analysis by segment, 2013-2023

Whiskey - value analysis by segment, 2013-2023

Whiskey - volume analysis by segment, 2013-2023

Change in distribution share, 2013-2018

Key pack types in the Brazilian spirits sector, percentage share of pack units, 2018

Performance overview (score: 1-100)

Category data, by segment

Category data, by on-trade and off-trade

Per capita consumption (in liters), 2013-2023

Per capita expenditure, 2013-2023

Spirits sales distribution in Brazil - by category, 2018

Brand share (in volume terms) in the spirits sector, 2018

Brand share (in volume terms) in the spirits sector by category, 2018

Pack material (in million pack units), 2013-2023

Pack materials by category (in million pack units), 2018

Pack type (in million pack units), 2013-2023

Pack types by category (in million pack units), 2018

Closure type (in million pack units), 2013-2023

Closure types by category (in million pack units), 2018

Primary outer type (in million pack units), 2013-2023

Primary outer types by category (in million pack units), 2018

Real GDP and annual growth (%), 2014-2022

Nominal GDP and annual growth (%), 2014-2022

Consumer price inflation (%), 2014-2022

Employed people and unemployment rate (%), 2014-2022

Nominal household final consumption expenditure and annual growth (%), 2014-2022

Population and annual growth (%), 2014-2022

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Exchange rates, 2013-2023

Value/volume change at segment level

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products

Brazil, brandy, gin & genever, liqueur, specialty spirits, whiskey, vodka, tequila, fruit brandy, cognac, bitters, cream liqueuers, fruit liqueuers, dark rum, light rum, raki, sake, flavored vodka, unflavored vodka, American whiskey, Irish whiskey , hypermarkets & supermarkets, convenience stores, department stores, food & drinks specialists, on-trade, e-retailers, glass, paper & board, rigid plastics, bottle, carton - liquid, bag-in-box, stopper, screw top, dispenser, carton - folding, pack materials, pack types, closure types, primary outer types, consumergraphics, macroeconomic, value share, volume share.


Companies

Companhia Muller de Bebidas

IRB Tatuzinho 3 fazendas Ltda

Diageo plc