Canada Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

Canada Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

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Executive Summary

Canadian beer market experienced very little change in 2015. Increasing consumer trend towards leading a healthier lifestyle brought in stagnation in beer consumption. However, craft beer continued to see good growth with a double digit increase. Flavored craft beer with natural ingredients, different than the regular beer caused the increase in demand for craft beer especially among the 19-25 years male age group. The premium beer segment saw an increase of 1% and the discount segment declined by 2% as the consumers moved consumers.

Key Findings

Beer saw stagnation as consumers moved away from alcohol consumption in order to lead a healthier lifestyle.

Consumers have continued to shift their beer packaging preferences over from bottles to cans.

Premium beer the only segment to see a rise as consumers moves towards drinking less but of a better quality.

Mainstream and discount brands both saw no growth as consumers move towards premium brands.

Regular beers continued to be the driver of the beer category with all other segments seeing no growth

Beers flavored with natural ingredients which were all locally produced have become increasingly popular.


Canadean's Canada Beer Market Insights 2016 Report provides a complete overview of the Canada beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:

2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts

Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016

Value by distribution channel 2011-2015, with 2016 forecasts

2014-2016 selected on-/ off-premise retail prices

Details of key beer new product launches in 2015 by company

Overview of the competitive landscape in the beer market, with analysis of key company performance

Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

Data is also available in excel format

Reasons To Buy

Gain an in-depth understanding of the dynamics and structure of the Canada beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

Evaluate the current emerging trends and future growth opportunities in the Canada beer market to support your brand development and marketing initiatives

Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

Use our new power point add-on to quickly absorb a succinct summary of the key trends in the Canada beer market

View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects

Read More

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications


1 Data Revisions Summary

2 Market Context

2.1 Market Parameters Tables

2.2 Legislation and Taxation Tables

3 Market Background Briefing

4 Market Update

4.1 New Products and Photo Shots

4.2 Beer Pricing Tables

4.3 Beer Data Tables

5 Brewer Profiles

6 Appendix

6.1 Disclaimer

6.2 Methodology, Wisdom Attributes & Product Definitions

6.3 Map

Figure 1: Beer Leading Brewers/Importers, 2015

Figure 2: Beer Consumption by Pack Material/Type, 2015

Figure 3: Beer Distribution by Channel, 2015

Figure 4: Beer Consumption by Price Segment, 2015

Table 1: Data Revisions Summary

Table 2: Canada Population Size and Growth, 1987-2018F

Table 3: Population Size and Growth, 2005-2016F

Table 4: Canada Economic Indicators, 2007-2017F

Table 5: Taxation Base

Table 6: Provincial Excise Taxes

Table 7: Legal Controls on Beer updated to reflect current

Table 8: Tax Burden on Beer @ 5% Abv, 2016

Table 9: Beer Key Facts

Table 10: Top 10 Beer Brands-Volume, 2013-2015

Table 11: Top 10 International Premium and Super premium Beer Brands-Volume, 2013-2015

Table 12: Licensed Brand Owners and Licensees

Table 13: Beer Market Valuation (Local Currency), 2014-2016F

Table 14: Trade Margin Build-Up Model

Table 17: Average Beverage Consumption-Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F

Table 18: Beer Production/Trade/Consumption 000 HL, 2005-2016F

Table 19: Beer Production/Trade/Consumption-Growth, 2005-2016F

Table 20: Consumption of FABs and Cider (000 HL), 2005-2016F

Table 21: Beer Foreign Trade By Country (Imports), 2012-2016F

Table 22: Beer Foreign Trade By Country (Exports), 2012-2016F

Table 23: Beer Market Valuation (Local Currency), 2014-2016F

Table 24: Beer Consumption by Local Definition, 2012-2016F

Table 25: Beer Consumption by Standard Price Segmentation, 2012-2016F

Table 26: Beer Consumption by Alcoholic Strength, 2012-2016F

Table 27: Beer Consumption by Type, 2012-2016F

Table 28: Beer Consumption by Geographic Scope, 2012-2016F

Table 29: Beer All Trademarks, 2011-2015

Table 30: Beer Brands by Local Definition, 2011-2015

Table 31: Beer Brands by Standard Price Segment, 2011-2015

Table 32: Beer Brands by Alcoholic Strength, 2011-2015

Table 33: Beer Brands by Type, 2011-2015

Table 34: Imported Brands by Origin, 2011-2015

Table 35: Beer Licensed Brands, 2011-2015

Table 36: Beer Private Label Brands, 2011-2015

Table 37: Beer Trademark Owners, 2011-2015

Table 38: Beer Local Operators, 2011-2015

Table 39: Beer leading Brewers/Importers, 2011-2015

Table 40: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2012-2016F

Table 41: Beer Distribution: On vs. Off Premise, 2012-2016F

Table 42: Brick Brewing Brand Volumes 2011-2015

Table 43: Labatt Brand Volumes 2011-2015

Table 44: Molson Brand Volumes 2011-2015

Table 45: Moosehead Brand Volumes 2011-2015

Table 46: Sleeman Brand Volumes 2011-2015

Table 47: Big Rock Brewery Brand Volumes 2011-2015

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Labatt Breweries Molson Coors, Moosehead Breweries Ltd, Sleeman Breweries Ltd, Big Rock Brewery, CREEMORE SPRINGS BREWERY, Mountain Crest Brewing,

Canadean, Canada, beverage, trends, drinks, report, market, insights, research, beer, industry, volumes, statistics

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