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Canadian beer market experienced very little change in 2015. Increasing consumer trend towards leading a healthier lifestyle brought in stagnation in beer consumption. However, craft beer continued to see good growth with a double digit increase. Flavored craft beer with natural ingredients, different than the regular beer caused the increase in demand for craft beer especially among the 19-25 years male age group. The premium beer segment saw an increase of 1% and the discount segment declined by 2% as the consumers moved consumers.
Beer saw stagnation as consumers moved away from alcohol consumption in order to lead a healthier lifestyle.
Consumers have continued to shift their beer packaging preferences over from bottles to cans.
Premium beer the only segment to see a rise as consumers moves towards drinking less but of a better quality.
Mainstream and discount brands both saw no growth as consumers move towards premium brands.
Regular beers continued to be the driver of the beer category with all other segments seeing no growth
Beers flavored with natural ingredients which were all locally produced have become increasingly popular.
Canadean's Canada Beer Market Insights 2016 Report provides a complete overview of the Canada beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:
2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
Value by distribution channel 2011-2015, with 2016 forecasts
2014-2016 selected on-/ off-premise retail prices
Details of key beer new product launches in 2015 by company
Overview of the competitive landscape in the beer market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format
Reasons To Buy
Gain an in-depth understanding of the dynamics and structure of the Canada beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the Canada beer market to support your brand development and marketing initiatives
Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new power point add-on to quickly absorb a succinct summary of the key trends in the Canada beer market
View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects
1 Data Revisions Summary
2 Market Context
2.1 Market Parameters Tables
2.2 Legislation and Taxation Tables
3 Market Background Briefing
4 Market Update
4.1 New Products and Photo Shots
4.2 Beer Pricing Tables
4.3 Beer Data Tables
5 Brewer Profiles
6.2 Methodology, Wisdom Attributes & Product Definitions
Figure 1: Beer Leading Brewers/Importers, 2015
Figure 2: Beer Consumption by Pack Material/Type, 2015
Figure 3: Beer Distribution by Channel, 2015
Figure 4: Beer Consumption by Price Segment, 2015
Table 1: Data Revisions Summary
Table 2: Canada Population Size and Growth, 1987-2018F
Table 3: Population Size and Growth, 2005-2016F
Table 4: Canada Economic Indicators, 2007-2017F
Table 5: Taxation Base
Table 6: Provincial Excise Taxes
Table 7: Legal Controls on Beer updated to reflect current
Table 8: Tax Burden on Beer @ 5% Abv, 2016
Table 9: Beer Key Facts
Table 10: Top 10 Beer Brands-Volume, 2013-2015
Table 11: Top 10 International Premium and Super premium Beer Brands-Volume, 2013-2015
Table 12: Licensed Brand Owners and Licensees
Table 13: Beer Market Valuation (Local Currency), 2014-2016F
Table 14: Trade Margin Build-Up Model
Table 17: Average Beverage Consumption-Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F
Table 18: Beer Production/Trade/Consumption 000 HL, 2005-2016F
Table 19: Beer Production/Trade/Consumption-Growth, 2005-2016F
Table 20: Consumption of FABs and Cider (000 HL), 2005-2016F
Table 21: Beer Foreign Trade By Country (Imports), 2012-2016F
Table 22: Beer Foreign Trade By Country (Exports), 2012-2016F
Table 23: Beer Market Valuation (Local Currency), 2014-2016F
Table 24: Beer Consumption by Local Definition, 2012-2016F
Table 25: Beer Consumption by Standard Price Segmentation, 2012-2016F
Table 26: Beer Consumption by Alcoholic Strength, 2012-2016F
Table 27: Beer Consumption by Type, 2012-2016F
Table 28: Beer Consumption by Geographic Scope, 2012-2016F
Table 29: Beer All Trademarks, 2011-2015
Table 30: Beer Brands by Local Definition, 2011-2015
Table 31: Beer Brands by Standard Price Segment, 2011-2015
Table 32: Beer Brands by Alcoholic Strength, 2011-2015
Table 33: Beer Brands by Type, 2011-2015
Table 34: Imported Brands by Origin, 2011-2015
Table 35: Beer Licensed Brands, 2011-2015
Table 36: Beer Private Label Brands, 2011-2015
Table 37: Beer Trademark Owners, 2011-2015
Table 38: Beer Local Operators, 2011-2015
Table 39: Beer leading Brewers/Importers, 2011-2015
Table 40: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2012-2016F
Table 41: Beer Distribution: On vs. Off Premise, 2012-2016F
Table 42: Brick Brewing Brand Volumes 2011-2015
Table 43: Labatt Brand Volumes 2011-2015
Table 44: Molson Brand Volumes 2011-2015
Table 45: Moosehead Brand Volumes 2011-2015
Table 46: Sleeman Brand Volumes 2011-2015
Table 47: Big Rock Brewery Brand Volumes 2011-2015
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Corporate User License:
Labatt Breweries Molson Coors, Moosehead Breweries Ltd, Sleeman Breweries Ltd, Big Rock Brewery, CREEMORE SPRINGS BREWERY, Mountain Crest Brewing,
Canadean, Canada, beverage, trends, drinks, report, market, insights, research, beer, industry, volumes, statistics