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China Spirits - Market Assessment and Forecast to 2023

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China Spirits - Market Assessment and Forecast to 2023

Summary

The Chinese spirits sector is led by the specialty spirits category while tequila & mezcal category is forecast to register the fastest value and volume growth during 2018-2023. Hypermarkets & supermarkets accounted for the leading share in the distribution of spirits in China. Older young adults aged between 25-34 years accounted for the highest consumption of spirits in 2018. Niu Lan Shan Distillery, Beijing Red Star Co Ltd and Jiangsu Yanghe Group Co.,Ltd. are the leading players in the Chinese spirits sector.

GlobalData's Country Profile report on the spirits sector in China provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

- Sector data: Overall sector value and volume data with growth analysis for 2013-2023.

- Category coverage: Value and growth analysis for brandy, gin & genever, liqueur, specialty spirits, whiskey, vodka, tequila with inputs on individual segment share within each sector and the change in their market share forecast for 2018-2023.

- Distribution data: Percentage of sales within each sector through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, hypermarkets & supermarkets, vending machines, e-retailers, dollar stores, variety stores & general merchandise retailers, drug stores & pharmacies, and other general retailers.

- Leading players: Market share of brands and private labels in both value and volume terms in 2018.

- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for rigid plastics, glass, flexible packaging, rigid metal and others; pack type data for: specialty container, bottle, tube, tub and others.

Scope

- The per capita consumption of spirits was higher in China compared to both global and regional levels in 2018

- The Chinese consumers prefer premium products in the spirits sector

- Per capita consumption of specialty spirits was higher when compared to other spirits in China

- Hypermarkets & supermarkets is the leading distribution channel in the Chinese spirits sector

- Niu Lan Shan Distillery is the leading company in the Chinese spirits sector

- Private label penetration is the highest in the specialty spirits category

- Glass is the most commonly used pack material in the Chinese spirits sector

- Consumption of spirits is higher among men compared to women in China

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

READ MORE

Table Of Content

Scope

Table of Contents

Report scope

Executive summary

China in the global and regional context

China in the global and Asia-Pacific spirits sector

China compared to other leading countries in Asia-Pacific

Per capita consumption and expenditure - China compared to Asia-Pacific and global levels

Sector analysis - spirits

Country snapshot - spirits sector in China

Value and volume analysis - spirits sector in China

Degree of trading up/down in the Chinese wine sector

Cross category comparison - value and growth rate

Change in category share by value

Cross category comparison - volume and growth rate

Change in category share by volume

Per capita consumption analysis by category

Category analysis: brandy

Segment analysis (in value terms): brandy

Segment analysis (in volume terms): brandy

Category analysis: gin & genever

Category analysis: liqueurs

Segment analysis (in value terms): liqueurs

Segment analysis (in volume terms): liqueurs

Category analysis: rum

Segment analysis (in value terms): rum

Segment analysis (in volume terms): rum

Category analysis: specialty spirits

Segment analysis (in value terms): specialty spirits

Segment analysis (in volume terms): specialty spirits

Category analysis: tequila & mezcal

Category analysis: vodka

Segment analysis (in value terms): vodka

Segment analysis (in volume terms): vodka

Category analysis: whiskey

Segment analysis (in value terms): whiskey

Segment analysis (in volume terms): whiskey

Distribution analysis

Distribution channel share analysis: spirits

Distribution channel share analysis by category

Competitive landscape

Leading companies (in volume terms) in the spirits sector, 2018

Top 5 companies share by brand (in volume terms) in the spirits sector, 2018

Brand shares of top five companies (in volume terms) by category, 2018

Private label share analysis by category

Growth of private labels compared to branded products

Degree of consolidation/fragmentation by category

Packaging analysis

Pack material

Pack type

Closure type

Primary outer type

Consumergraphics

Demographic analysis

Macroeconomic analysis

Economic summary, labor market trends, and demographic trends

GlobalData country risk index (GCRI)

Methodology

Definitions

Appendix


List Of Figure

List of Figures

Value and volume share of China in the global and Asia-Pacific spirits sector, 2018-2023

China compared to other top countries in terms of market share, growth, and competitive landscape

PCC comparison - China, Asia-Pacific, and global, 2013-2023

PCE comparison - China, Asia-Pacific, and global, 2013-2023

Market size and growth analysis by value and volume, spirits sector, 2013-2023

Extent to which consumers are trading up or down in the spirits sector

Cross category comparison - by value growth rate (2013-2023)

Change in category share (in value terms), 2018-2023

Cross category comparison - by volume growth rate (2013-2023)

Change in category share (in volume terms), 2018-2023

Market size and growth analysis by value and volume, brandy category, 2013-2023

Market size and growth analysis by value and volume, gin & genever category , 2013-2023

Market size and growth analysis by value and volume, liqueurs category, 2013-2023

Market size and growth analysis by value and volume, rum category, 2013-2023

Market size and growth analysis by value and volume, specialty spirits category , 2013-2023

Market size and growth analysis by value and volume, tequila & mezcal category, 2013-2023

Market size and growth analysis by value and volume, vodka category, 2013-2023

Market size and growth analysis by value and volume, whiskey category, 2013-2023

Share of key distribution channels, 2018 - spirits

Key distribution channel share by category, 2018

Leading brands (in volume terms) in the spirits sector, 2018

Private label penetration by category (in volume terms), 2018

Growth analysis, private label and brands, 2013-2018

Category-wise consolidation/fragmentation (in volume terms) - spirits, 2018

Key pack materials in the Chinese spirits sector, percentage share of pack units, 2018

Annual growth rate by key pack material, 2013-2023

Use of pack material by category (in pack units), 2018

Annual growth rate by key pack type, 2013-2023

Use of pack type by category (in pack units), 2018

Key closure types in the Chinese spirits sector, percentage share of pack units, 2018

Annual growth rate by key closure type, 2013-2023

Use of closure type by category (in pack units), 2018

Key primary outer types in the Chinese spirits sector, percentage share of pack units, 2018

Annual growth rate by key primary outer type, 2013-2023

Use of primary outer type by category (in pack units), 2018

Demographic analysis

Real GDP value and annual growth (%)

Nominal GDP value and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%)

Population (millions) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (millions) and unemployment rate (%)


List Of Table

List of Tables

Country snapshot - leading value categories

Country snapshot - fastest growing segments

Cross category comparison - by value (2013-2023)

Cross category comparison - by volume (2013-2023)

Per capita consumption (by category), China compared to Asia-Pacific and global levels (in liters), 2018

Brandy - value analysis by segment, 2013-2023

Brandy - volume analysis by segment, 2013-2023

Liqueurs - value analysis by segment, 2013-2023

Liqueurs - volume analysis by segment, 2013-2023

Rum - value analysis by segment, 2013-2023

Rum - volume analysis by segment, 2013-2023

Specialty spirits - value analysis by segment, 2013-2023

Specialty spirits - volume analysis by segment, 2013-2023

Vodka - value analysis by segment, 2013-2023

Vodka - volume analysis by segment, 2013-2023

Whiskey - value analysis by segment, 2013-2023

Whiskey - volume analysis by segment, 2013-2023

Change in distribution share, 2013-2018

Top 5 companies share by brand (in volume terms) in the spirits sector, 2018

Brand shares of top five companies (in volume terms) by category, 2018

Key pack types in the Chinese spirits sector, percentage share of pack units, 2018

Performance overview (score: 1-100)

Category data, by segment

Category data, by on-trade and off-trade

Per capita consumption (in liters), 2013-2023

Per capita expenditure, 2013-2023

Spirits sales distribution in China - by category, 2018

Brand share (in volume terms) in the spirits sector, 2018

Brand share (in volume terms) in the spirits sector by category, 2018

Pack material (in million pack units), 2013-2023

Pack materials by category (in million pack units), 2018

Pack type (in million pack units), 2013-2023

Pack types by category (in million pack units), 2018

Closure type (in million pack units), 2013-2023

Closure types by category (in million pack units), 2018

Primary outer type (in million pack units), 2013-2023

Primary outer types by category (in million pack units), 2018

Real GDP and annual growth (%), 2014-2022

Nominal GDP and annual growth (%), 2014-2022

Consumer price inflation (%), 2014-2022

Employed people and unemployment rate (%), 2014-2022

Nominal household final consumption expenditure and annual growth (%), 2014-2022

Population and annual growth (%), 2014-2022

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Exchange rates, 2013-2023

Value/volume change at segment level

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

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Products and Companies

Products

China, brandy, gin & genever, liqueur, specialty spirits, whiskey, vodka, tequila, fruit brandy, cognac, bitters, cream liqueuers, fruit liqueuers, dark rum, light rum, raki, sake, flavored vodka, unflavored vodka, American whiskey, Irish whiskey , hypermarkets & supermarkets, convenience stores, department stores, food & drinks specialists, on-trade, e-retailers, glass, paper & board, rigid plastics, bottle, carton - liquid, bag-in-box, stopper, screw top, dispenser, carton - folding, pack materials, pack types, closure types, primary outer types, consumergraphics, macroeconomic, value share, volume share.


Companies

Niu Lan Shan Distillery

Beijing Red Star Co Ltd

Jiangsu Yanghe Group Co.,Ltd.

Sichuan Yibin Wuliangye Distillery Co Ltd

Shanxi XinghuaCun Fen Jiu Group Co. Ltd

Nanyang Company

Tuopai yeat liquir company

Luzhou Lao Jiao Co Ltd

Kinmen Kaoliang Liquor Inc.

Lang Jiu Group

China Spirits - Market Assessment and Forecast to 2023

Summary

The Chinese spirits sector is led by the specialty spirits category while tequila & mezcal category is forecast to register the fastest value and volume growth during 2018-2023. Hypermarkets & supermarkets accounted for the leading share in the distribution of spirits in China. Older young adults aged between 25-34 years accounted for the highest consumption of spirits in 2018. Niu Lan Shan Distillery, Beijing Red Star Co Ltd and Jiangsu Yanghe Group Co.,Ltd. are the leading players in the Chinese spirits sector.

GlobalData's Country Profile report on the spirits sector in China provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

- Sector data: Overall sector value and volume data with growth analysis for 2013-2023.

- Category coverage: Value and growth analysis for brandy, gin & genever, liqueur, specialty spirits, whiskey, vodka, tequila with inputs on individual segment share within each sector and the change in their market share forecast for 2018-2023.

- Distribution data: Percentage of sales within each sector through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, hypermarkets & supermarkets, vending machines, e-retailers, dollar stores, variety stores & general merchandise retailers, drug stores & pharmacies, and other general retailers.

- Leading players: Market share of brands and private labels in both value and volume terms in 2018.

- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for rigid plastics, glass, flexible packaging, rigid metal and others; pack type data for: specialty container, bottle, tube, tub and others.

Scope

- The per capita consumption of spirits was higher in China compared to both global and regional levels in 2018

- The Chinese consumers prefer premium products in the spirits sector

- Per capita consumption of specialty spirits was higher when compared to other spirits in China

- Hypermarkets & supermarkets is the leading distribution channel in the Chinese spirits sector

- Niu Lan Shan Distillery is the leading company in the Chinese spirits sector

- Private label penetration is the highest in the specialty spirits category

- Glass is the most commonly used pack material in the Chinese spirits sector

- Consumption of spirits is higher among men compared to women in China

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

READ MORE

Scope

Table of Contents

Report scope

Executive summary

China in the global and regional context

China in the global and Asia-Pacific spirits sector

China compared to other leading countries in Asia-Pacific

Per capita consumption and expenditure - China compared to Asia-Pacific and global levels

Sector analysis - spirits

Country snapshot - spirits sector in China

Value and volume analysis - spirits sector in China

Degree of trading up/down in the Chinese wine sector

Cross category comparison - value and growth rate

Change in category share by value

Cross category comparison - volume and growth rate

Change in category share by volume

Per capita consumption analysis by category

Category analysis: brandy

Segment analysis (in value terms): brandy

Segment analysis (in volume terms): brandy

Category analysis: gin & genever

Category analysis: liqueurs

Segment analysis (in value terms): liqueurs

Segment analysis (in volume terms): liqueurs

Category analysis: rum

Segment analysis (in value terms): rum

Segment analysis (in volume terms): rum

Category analysis: specialty spirits

Segment analysis (in value terms): specialty spirits

Segment analysis (in volume terms): specialty spirits

Category analysis: tequila & mezcal

Category analysis: vodka

Segment analysis (in value terms): vodka

Segment analysis (in volume terms): vodka

Category analysis: whiskey

Segment analysis (in value terms): whiskey

Segment analysis (in volume terms): whiskey

Distribution analysis

Distribution channel share analysis: spirits

Distribution channel share analysis by category

Competitive landscape

Leading companies (in volume terms) in the spirits sector, 2018

Top 5 companies share by brand (in volume terms) in the spirits sector, 2018

Brand shares of top five companies (in volume terms) by category, 2018

Private label share analysis by category

Growth of private labels compared to branded products

Degree of consolidation/fragmentation by category

Packaging analysis

Pack material

Pack type

Closure type

Primary outer type

Consumergraphics

Demographic analysis

Macroeconomic analysis

Economic summary, labor market trends, and demographic trends

GlobalData country risk index (GCRI)

Methodology

Definitions

Appendix


List Of Figure

List of Figures

Value and volume share of China in the global and Asia-Pacific spirits sector, 2018-2023

China compared to other top countries in terms of market share, growth, and competitive landscape

PCC comparison - China, Asia-Pacific, and global, 2013-2023

PCE comparison - China, Asia-Pacific, and global, 2013-2023

Market size and growth analysis by value and volume, spirits sector, 2013-2023

Extent to which consumers are trading up or down in the spirits sector

Cross category comparison - by value growth rate (2013-2023)

Change in category share (in value terms), 2018-2023

Cross category comparison - by volume growth rate (2013-2023)

Change in category share (in volume terms), 2018-2023

Market size and growth analysis by value and volume, brandy category, 2013-2023

Market size and growth analysis by value and volume, gin & genever category , 2013-2023

Market size and growth analysis by value and volume, liqueurs category, 2013-2023

Market size and growth analysis by value and volume, rum category, 2013-2023

Market size and growth analysis by value and volume, specialty spirits category , 2013-2023

Market size and growth analysis by value and volume, tequila & mezcal category, 2013-2023

Market size and growth analysis by value and volume, vodka category, 2013-2023

Market size and growth analysis by value and volume, whiskey category, 2013-2023

Share of key distribution channels, 2018 - spirits

Key distribution channel share by category, 2018

Leading brands (in volume terms) in the spirits sector, 2018

Private label penetration by category (in volume terms), 2018

Growth analysis, private label and brands, 2013-2018

Category-wise consolidation/fragmentation (in volume terms) - spirits, 2018

Key pack materials in the Chinese spirits sector, percentage share of pack units, 2018

Annual growth rate by key pack material, 2013-2023

Use of pack material by category (in pack units), 2018

Annual growth rate by key pack type, 2013-2023

Use of pack type by category (in pack units), 2018

Key closure types in the Chinese spirits sector, percentage share of pack units, 2018

Annual growth rate by key closure type, 2013-2023

Use of closure type by category (in pack units), 2018

Key primary outer types in the Chinese spirits sector, percentage share of pack units, 2018

Annual growth rate by key primary outer type, 2013-2023

Use of primary outer type by category (in pack units), 2018

Demographic analysis

Real GDP value and annual growth (%)

Nominal GDP value and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%)

Population (millions) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (millions) and unemployment rate (%)


List Of Table

List of Tables

Country snapshot - leading value categories

Country snapshot - fastest growing segments

Cross category comparison - by value (2013-2023)

Cross category comparison - by volume (2013-2023)

Per capita consumption (by category), China compared to Asia-Pacific and global levels (in liters), 2018

Brandy - value analysis by segment, 2013-2023

Brandy - volume analysis by segment, 2013-2023

Liqueurs - value analysis by segment, 2013-2023

Liqueurs - volume analysis by segment, 2013-2023

Rum - value analysis by segment, 2013-2023

Rum - volume analysis by segment, 2013-2023

Specialty spirits - value analysis by segment, 2013-2023

Specialty spirits - volume analysis by segment, 2013-2023

Vodka - value analysis by segment, 2013-2023

Vodka - volume analysis by segment, 2013-2023

Whiskey - value analysis by segment, 2013-2023

Whiskey - volume analysis by segment, 2013-2023

Change in distribution share, 2013-2018

Top 5 companies share by brand (in volume terms) in the spirits sector, 2018

Brand shares of top five companies (in volume terms) by category, 2018

Key pack types in the Chinese spirits sector, percentage share of pack units, 2018

Performance overview (score: 1-100)

Category data, by segment

Category data, by on-trade and off-trade

Per capita consumption (in liters), 2013-2023

Per capita expenditure, 2013-2023

Spirits sales distribution in China - by category, 2018

Brand share (in volume terms) in the spirits sector, 2018

Brand share (in volume terms) in the spirits sector by category, 2018

Pack material (in million pack units), 2013-2023

Pack materials by category (in million pack units), 2018

Pack type (in million pack units), 2013-2023

Pack types by category (in million pack units), 2018

Closure type (in million pack units), 2013-2023

Closure types by category (in million pack units), 2018

Primary outer type (in million pack units), 2013-2023

Primary outer types by category (in million pack units), 2018

Real GDP and annual growth (%), 2014-2022

Nominal GDP and annual growth (%), 2014-2022

Consumer price inflation (%), 2014-2022

Employed people and unemployment rate (%), 2014-2022

Nominal household final consumption expenditure and annual growth (%), 2014-2022

Population and annual growth (%), 2014-2022

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Exchange rates, 2013-2023

Value/volume change at segment level

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products

China, brandy, gin & genever, liqueur, specialty spirits, whiskey, vodka, tequila, fruit brandy, cognac, bitters, cream liqueuers, fruit liqueuers, dark rum, light rum, raki, sake, flavored vodka, unflavored vodka, American whiskey, Irish whiskey , hypermarkets & supermarkets, convenience stores, department stores, food & drinks specialists, on-trade, e-retailers, glass, paper & board, rigid plastics, bottle, carton - liquid, bag-in-box, stopper, screw top, dispenser, carton - folding, pack materials, pack types, closure types, primary outer types, consumergraphics, macroeconomic, value share, volume share.


Companies

Niu Lan Shan Distillery

Beijing Red Star Co Ltd

Jiangsu Yanghe Group Co.,Ltd.

Sichuan Yibin Wuliangye Distillery Co Ltd

Shanxi XinghuaCun Fen Jiu Group Co. Ltd

Nanyang Company

Tuopai yeat liquir company

Luzhou Lao Jiao Co Ltd

Kinmen Kaoliang Liquor Inc.

Lang Jiu Group