Consumer and Innovation Trends in Beer 2016; Applying the TrendSights framework to the beer category

Consumer and Innovation Trends in Beer 2016; Applying the TrendSights framework to the beer category

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  • Pages: 57
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Executive Summary

Mainstream beer, craft beer, and private label beer continue to innovate and offer value propositions designed to meet evolving consumer need states and personalized preferences. Current trends are influenced by economic uncertainty and the online space, shaping the choice process, expectations, and demand in terms of consumption and brand experience.

Key Findings

Willingness to try new products and experiment with flavors and beer styles makes the Sensory & Indulgence trend a key mega-trend shaping the global beer category.

Advances in technology and online entertainment mean today's consumers spend more time at home than in the past, creating a space for beer and devices that enhance at-home consumption.


"Consumer and Innovation Trends in Beer 2016" seeks to explore the key trends that are being shaped by the changing consumer behaviors and needs in the global beer products space.

TRENDS: Understand the key consumer and innovation trends impacting the global market and analyze the key implications across packaging, formulation, and positioning.

CONSUMER INSIGHT: Data analyzed from Canadean's consumer surveys delivers a clear picture of the global consumer in relation to the beer category.

INNOVATION: See the best examples of innovation and recommendations for brands operating in the market.

Reasons To Buy

Identify the key consumer behaviors shaping the beer space and resulting trends.

Discover how to use ingredients, flavors, positioning, packaging, and marketing to capitalize on current consumer trends affecting the beer market.

Learn from concrete product examples that target each key consumer trend.

Gain insight and inspiration for innovation programs and new product development.

Read More

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications


1. Introduction

2. Consumer and Innovation Trends in Beer

Sensory & Indulgence

Health & Wellness

Easy & Affordable

Individualism & Expression

Comfort & Uncertainty

Smart & Connected

Sustainability & Ethics

Evolving Landscapes

3. Appendix

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Bridge Road Brewer

Quiet Deeds

Innis & Gunn



Starkenberg Brewery







Barbell Brew







Pines Brewing



Bridge Road Brewers

United Breweries


Cesu Alus



Theodor Knig Brewery

Wisdom Brewing

Black Hops


Bud Light



Wayward Brewing

DB Export


Nile Breweries

AB InBev


Revolver Brewing

Sequoia Capital

Bira 91.

Beer, ale, lager, flavored-beer, flavors, premium, low alcohol, no alcohol, trends, ingredients, sensory, health, private label, digital, online, at-home, experiment, natural, fresh, moderation, personalized, authentic, heritage, cocooning, internet, smart living, trust, transparency, global, emerging market

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