Consumer and Market Insights: Spirits Market in Austria

Consumer and Market Insights: Spirits Market in Austria

  • Products Id :- CS2272MF
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  • Pages: 54
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Executive Summary

The Austrian Spirits market is forecast to register moderate growth both in value and volume terms during 2014-2019. Liqueurs is the largest category both in value and volume terms. Gin & Genever will be the fastest growing category by value during 2014-2019. On-trade distribution has a dominant share in the Austrian Spirits market.

Key Findings

Of the eight categories analyzed, Tequila & Mezcal will be the fastest growth category, registering a high CAGR of 9.5% during 2009-2019

Hypermarkets & Supermarkets is the leading distribution channel in the Austrian Wine & Spirits market accounting for 35.5% of share in 2014

The use of Rigid Plastics for packaging Spirits is forecast to grow at a CAGR of 2.4% during 2014-2019

Private label products had high market penetration of 13.0% in 2014. They compete with brands, which has resulted in a Private Label products gaining market share from brands during 2011-2014

The Austrian Spirits market is highly competitive and is led by the international players Eristoff and Mautner Rum


Canadeans Consumer Market and Insights report on the Spirits market in Austria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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Ken Research
Ankur Gupta, Head Marketing & Communications



Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Austria Spirits market

Historical and projected consumption in the Austria Spirits market

Degree of trade up/down-trade in the Austria Spirits market

Market volume of Austria Spirits by category

Historical and project market value of Austria Spirits by category

Winners and losers in the Austria Spirits market

Average category level pricing in the Austria Spirits market

Segment share of the category and change in market share in the Austria Spirits market

Retail Landscape and Key Distribution Channels

Leading retailers in the Austria food market

Leading distribution channels in the Austria Spirits market

Leading distribution channels by category in the Austria Spirits market


Austria Spirits market by type of packaging

Austria Spirits market by type of packaging closure/outer

Austria Spirits market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Austria Spirits market

Private label performance compare to national brands in the Austria Spirits market

Leading brands in the Austria Spirits market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


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Stock Spirits Group

Henkell & Co. Sektkellerei kg

Stock Spirits Group

Diageo plc

Mast-Jagermeister Se

Schlumberger Wein & Sektkellerei Ag

Stroh Austria Gmbh

Bacardi Limited

Stroh Austria Gmbh

Grupo Cuervo

Bacardi Limited

Stoli Group

Pernod Ricard S.A.

Diageo plc

Pernod Ricard S.A.

Kirin Holdings Co Ltd

REWE Group



ALDI Sud and Lidl

Austria, Spirits, Brandy, Liqueurs, Rum, Specialty Spirits, Vodka, Whiskey, Other Grape Brandy, Cognac, Fruit Brandy, Armagnac, Cream Liqueurs, Bitters, Other Liqueurs, Fruit Liqueurs, Light Rum, Dark Rum, Raki, Other Speciality Spirits, Ouzo, Shochu, Sake, Rice- Based Spirits, Unflavored Vodka, Flavored Vodka, Other Whiskey, Scotch Whiskey, American Whiskey, Irish Whiskey, Canadian Whiskey, distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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