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Consumer and Market Insights: Spirits Market in Belgium

Consumer and Market Insights: Spirits Market in Belgium

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Executive Summary

The Belgian Spirits market is forecast to register moderate growth in value terms during 2014-2019. Rising inflation on alcoholic beverages & tobacco products has resulted in Belgian consumers choosing Spirits that offers better value for money. Whiskey is the largest category by value sales while Tequila & Mezcal category is forecast to register the fastest growth during 2014-2019.

Key Findings

Rise in GDP per capita and low inflation rate provides opportunities to marketers for consumer goods in the Belgian Spirits market

Of the eight spirits categories analyzed, Liqueurs is the largest category by volume and Tequila & Mezcal is the fastest value growth category, registering a CAGR of 2.2% during 2014-2019

On-trade distribution accounted for 43.2% share, is the leading sales across categories of Spirits in Belgium

Private Label has considerable market penetration of 10.8% in 2014. They compete with brands beyond price points, which has resulted in a Private Label products gaining market share from brands during 2011-2014

Glass with 99.2% share, is the most used packaging material in the Spirits market in Belgium


The Consumer and Market Insights report on the Spirits market in Belgium provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Belgium Spirits market

Historical and projected consumption in the Belgium Spirits market

Degree of trade up/down-trade in the Belgium Spirits market

Market volume of Belgium Spirits by category

Historical and project market value of Belgium Spirits by category

Winners and losers in the Belgium Spirits market

Average category level pricing in the Belgium Spirits market

Segment share of the category and change in market share in the Belgium Spirits market

Retail Landscape and Key Distribution Channels

Leading retailers in the Belgium food market

Leading distribution channels in the Belgium Spirits market

Leading distribution channels by category in the Belgium Spirits market


Belgium Spirits market by type of packaging

Belgium Spirits market by type of packaging closure/outer

Belgium Spirits market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Belgium Spirits market

Private label performance compare to national brands in the Belgium Spirits market

Leading brands in the Belgium Spirits market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

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To know more information on Purchase by Section, please send a mail to query [@]

Pernod Ricard S.A

Beam Inc

Remy Coitreau Group

Lvmh Mot Hennessy

Specialty Spirits


Belgium, Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, Whiskey, Armagnac, Cognac, Fruit Brandy, Other Grape Brandy, Bitters, Cream Liqueurs, Fruit Liqueurs, Other Liqueurs, Dark Rum, Light Rum, Other Specialty Spirits, Ouzo, Raki, Rice-Based Spirits, Sake, Shochu, Flavored Vodka, Unflavored Vodka, American Whiskey, Canadian Whiskey, Irish Whiskey, Other Whiskey, Scotch Whiskey, distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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