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Consumer and Market Insights: Spirits Market in Greece

Consumer and Market Insights: Spirits Market in Greece


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Executive Summary

The Greek Spirits market is forecast to grow at a higher rate in value terms during 2014-2019 compared to 2009-2014. Liqueurs will remain the largest as well as fastest growth category in volume terms during 2014-2019. Food & Drinks Specialists is the leading distribution channel in the Greek Spirits market.

Key Findings

Of the eight categories analyzed, Liqueurs will be the fastest growth category, registering a CAGR of 7.7% during 2009-2019

Food & Drinks Specialists is the leading distribution channel in the Greek Wine & Spirits market accounting for more than one-thirds of the distribution share

Liqueurs category will gain market share in value terms during 2014-2019

The Greek Spirits market is highly competitive led by international players Bacardi Limited, Grupo Cuervo and Diageo Plc

Synopsis

Canadeans Consumer and Market Insights report on the Spirits market in Greece provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Greece Spirits market

Historical and projected consumption in the Greece Spirits market

Degree of trade up/down-trade in the Greece Spirits market

Market volume of Greece Spirits by category

Historical and project market value of Greece Spirits by category

Winners and losers in the Greece Spirits market

Average category level pricing in the Greece Spirits market

Segment share of the category and change in market share in the Greece Spirits market

Retail Landscape and Key Distribution Channels

Leading retailers in the Greece food market

Leading distribution channels in the Greece Spirits market

Leading distribution channels by category in the Greece Spirits market

Packaging

Greece Spirits market by type of packaging

Greece Spirits market by type of packaging closure/outer

Greece Spirits market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Greece Spirits market

Private label performance compare to national brands in the Greece Spirits market

Leading brands in the Greece Spirits market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

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Remy Cointreau Inc

Gatsios Distillery

Diageo Plc

Bacardi Limited

The Drambuie Company

Pernod Ricard S.A.

Evangelos Tsantalis S.A

Gruppo Campari

Veto

Grupo Cuervo

Spi Group

ALFA-BETA VASSILOPOULOS S.A

Carrefour Marinopoulos

Veropoulos

Lidl and Metro

Greece, Spirits, Brandy, Liqueurs, Rum, Specialty Spirits, Vodka, Whiskey, Other Grape Brandy, Cognac, Fruit Brandy, Armagnac, Cream Liqueurs, Bitters, Other Liqueurs, Fruit Liqueurs, Light Rum, Dark Rum, Raki, Other Speciality Spirits, Ouzo, Shochu, Sake, Rice- Based Spirits, Unflavored Vodka, Flavored Vodka, Other Whiskey, Scotch Whiskey, American Whiskey, Irish Whiskey, Canadian Whiskey, distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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