Consumer and Market Insights: Spirits Market in Hong Kong

Consumer and Market Insights: Spirits Market in Hong Kong

  • Products Id :- CS2287MF
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  • Pages: 51
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Executive Summary

Hong Kongs Spirits is high growth market led by the Specialty Spirits both in value and volume terms. The Whiskey will be the fastest growing category by value during 2014-2019. On-trade distribution accounts for majority share in Hongs Kongs Spirits market.

Key Findings

The Spirits market in Hong Kong will record high growth in value terms during 2014-2019.

Of the eight categories analyzed, Gin and Genever will be the fastest growth category, registering a CAGR of 6.8% during 2009-2019.

The Whiskey category will gain market share during 2014-2019

Spirits market in Hong Kong accounted for nearly one fourth of the overall wine & spirits sector during 2011-2014

Hong Kongs Spirits market is highly competitive with many brands competing across categories. Few of the leading market players are Diageo Plc, Pagoda and Pernod Ricard S.A.


Canadeans Consumer and Market Insights report on the Spirits market in Hong Kong provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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Ken Research
Ankur Gupta, Head Marketing & Communications



Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Hong Kong Spirits market

Historical and projected consumption in the Hong Kong Spirits market

Degree of trade up/down-trade in the Hong Kong Spirits market

Market volume of Hong Kong Spirits by category

Historical and project market value of Hong Kong Spirits by category

Winners and losers in the Hong Kong Spirits market

Average category level pricing in the Hong Kong Spirits market

Segment share of the category and change in market share in the Hong Kong Spirits market

Retail Landscape and Key Distribution Channels

Leading retailers in the Hong Kong food market

Leading distribution channels in the Hong Kong Spirits market

Leading distribution channels by category in the Hong Kong Spirits market


Hong Kong Spirits market by type of packaging

Hong Kong Spirits market by type of packaging closure/outer

Hong Kong Spirits market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Hong Kong Spirits market

Private label performance compare to national brands in the Hong Kong Spirits market

Leading brands in the Hong Kong Spirits market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

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Lvmh Mot Hennessy

Remy Coitreau Group

Ian Macleod Distillers Limited

Diageo plc

Pernod Ricard S.A.


The HiteJinro Co. Ltd.


Grupo Cuervo

Brown-Forman Corporation




DCH Food mart and City Super

Hong Kong, Spirits, Brandy, Liqueurs, Rum, Specialty Spirits, Vodka, Whiskey, Other Grape Brandy, Cognac, Fruit Brandy, Armagnac, Cream Liqueurs, Bitters, Other Liqueurs, Fruit Liqueurs, Light Rum, Dark Rum, Raki, Other Speciality Spirits, Ouzo, Shochu, Sake, Rice- Based Spirits, Unflavored Vodka, Flavored Vodka, Other Whiskey, Scotch Whiskey, American Whiskey, Irish Whiskey, Canadian Whiskey, distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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