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Consumer and Market Insights: Spirits Market in Peru

Consumer and Market Insights: Spirits Market in Peru


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Executive Summary

Increasing disposable income and large base of young consumer supports the growth in consumer packaged goods market in Peru. Perus Spirits market is a high growth market and is led by the Rum category in volume terms. The Vodka category will lead the Peru Spirits market during 2014-2019 in terms of growth. The On-trade distribution dominant share in the Gin & Genever and the Tequila & Mezcal categories.

Key Findings

Across the eight Spirits categories analyzed, Rum was the largest category by volume with a 44.7% market share in 2014. The Vodka category is forecast to register the fastest value growth at a CAGR of 12.9% during 2014-2019

The Peruvian Spirits market is fragmented with a number of market players competing for market share, few of them are Diageo plc, Pernod Ricard S.A. and Bacardi Limited

Light Rum is the larger value segment within the Rum category and is forecast to register higher growth compared to the Dark Rum segments within the Rum category during 2014-2019

The Spirits market in Peru accounts for more than one-third of the overall Wine & Spirits retail sales by volume

Synopsis

The Canadeans Consumer and Market Insights report on the Spirits market in Peru provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Peru Spirits market

Historical and projected consumption in the Peru Spirits market

Degree of trade up/down-trade in the Peru Spirits market

Market volume of Peru Spirits by category

Historical and project market value of Peru Spirits by category

Winners and losers in the Peru Spirits market

Average category level pricing in the Peru Spirits market

Segment share of the category and change in market share in the Peru Spirits market

Retail Landscape and Key Distribution Channels

Leading retailers in the Peru food market

Leading distribution channels in the Peru Spirits market

Leading distribution channels by category in the Peru Spirits market

Packaging

Peru Spirits market by type of packaging

Peru Spirits market by type of packaging closure/outer

Peru Spirits market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Peru Spirits market

Private label performance compare to national brands in the Peru Spirits market

Leading brands in the Peru Spirits market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

Single User License:
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Miguel Torres Sa

Bardinet S.A.S

Sogrape Vinhos S.A

Pernod Ricard S.A.

Bacardi Limited

Paramonga

Diageo plc

London Group Llc

Remy Coitreau Group

Mitjans S.A.

Licores Casajus

Cartavio Rum Company

Belvedere Sa

Gruppo Campari

Distell Group Limited

Illva Saronno S.P.A.

Mast-Jagermeister Se

Manuel Muoz Najar SAC

The Osborne Group

Destilerias Unidas S.A.

Grupo Comercial Bari S.A.

J.Wray & Nephew Limited

Fabrica de Licores de Antioquia

Cabo Blanco

Barcel Export Import

S.R.L

Compaia Licorera De Nicaragua S.A.

Santiago Queirolo

Via Ocucaje Sa

Bodegasy ViedosTabernero

La Martiniquaise

Pisco Cepas De Loro

Viejo Tonel S.A.C.

Bodegas Vias De Oro

Pisco Vargas Acholado

Inca Spirits

Beam Suntory Inc.

Spi Group

AB Stumbras

Brown-Forman Corporation

The Edrington Group

Wong

Vivanda

Plaza Vea

Tottus

Peru, Spirits, Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, Whiskey, Armagnac, Cognac, Fruit Brandy, Other Grape Brand, Cream Liqueurs, Fruit Liqueurs, other Liqueurs, Bitters, Dark Rum, Light Rum, Other Specialty Spirits, Ouzo, Raki, Rice-Based Spirits, Sake, Shochu, Flavored Vodka, Unflavored Vodka, American Whiskey, Canadian Whiskey, Irish Whiskey, Scotch Whiskey, Other Whiskey, distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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