Consumer and Market Insights: Spirits Market in Venezuela

Consumer and Market Insights: Spirits Market in Venezuela

  • Products Id :- CS2319MF
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  • Pages: 49
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Executive Summary

Venezuelas Spirits market is forecast to register positive growth in both value and volume terms during 2014-2019. The Rum category has the largest volume share in the Venezuelan Spirits market while Cream Liqueurs is the largest value segment in the Liqueurs category. Scotch Whiskey, the largest segment by value in the Whiskey category, will lose market share during 2014-2019. Hypermarkets & Supermarkets and Food & Drinks Specialists are the leading distribution channels in the Venezuelan Spirits market.

Key Findings

The Rum category is forecast to register the fastest growth in value terms during 2014-2019.

Raki is the largest value segment within the Specialty Spirits category.

On-trade is the leading distribution channel in the Gin & Genever category.

Glass is the most preferred packaging material used in the Spirits market in volume terms in 2014.

Jose Cuervo is the leading brand in the Tequila & Mezcal category.


Canadeans Consumer and Market Insights report on the Spirits market in Venezuela provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Fresh Meat (Counter), Chilled Raw Packaged Meat-Whole Cuts, Chilled Raw Packaged Meat-Processed, Frozen Meat, Cooked Meats-Packaged, Cooked Meats-Counter and Ambient Meat, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Venezuela Spirits market

Historical and projected consumption in the Venezuela Spirits market

Degree of trade up/down-trade in the Venezuela Spirits market

Market volume of Venezuela Spirits by category

Historical and project market value of Venezuela Spirits by category

Winners and losers in the Venezuela Spirits market

Average category level pricing in the Venezuela Spirits market

Segment share of the category and change in market share in the Venezuela Spirits market

Retail Landscape and Key Distribution Channels

Leading retailers in the Venezuela food market

Leading distribution channels in the Venezuela Spirits market

Leading distribution channels by category in the Venezuela Spirits market


Venezuela Spirits market by type of packaging

Venezuela Spirits market by type of packaging closure/outer

Venezuela Spirits market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Venezuela Spirits market

Private label performance compare to national brands in the Venezuela Spirits market

Leading brands in the Venezuela Spirits market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

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Sogrape Vinhos S.A.

Diageo plc

City Of London Distillery

Girolamo Luxardo S.p.A

Complejo Licorero Ponche Crema

Ron Santateresa C.A.


Bacardi Limited

Industrias Monterrey SA

Destilerias Unidas S.A.

Cia. Tequilera Los Generales S.A. De C.V

Pernod Ricard S.A.

William Grant & Sons Ltd.

John Haig & Co Ltd

Venezuela, Spirits, Brandy, Liqueurs, Rum, Specialty Spirits, Vodka, Whiskey, Other Grape Brandy, Cognac, Fruit Brandy, Armagnac, Cream Liqueurs, Bitters, Other Liqueurs, Fruit Liqueurs, Light Rum, Dark Rum, Raki, Other Speciality Spirits, Ouzo, Shochu, Sake, Rice- Based Spirits, Unflavoured Vodka, Flavoured Vodka, Other Whiskey, Scotch Whiskey, American Whiskey, Irish Whiskey, Canadian Whiskey, distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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