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Consumer and Market Insights: Wine Market in Austria

Consumer and Market Insights: Wine Market in Austria


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Executive Summary

This report brings together consumer insight and market data to provide a comprehensive brief of the Austrian Wine sector. This allows for the rapid identification of key growth opportunities across major Wine categories and their packaging.

Key Findings

Rising GDP per capita and low inflation rate will have a positive effect on consumption of Consumer Packaged Goods in Austria.

The Still Wine category dominated the volume consumption in the Austrian Wine market.

Hypermarkets & Supermarkets is the leading distribution channel for all categories in the Austrian Wine market.

Glass is the predominantly used packaging material in the Wine market.

Wegenstein is the leading brand in the Still Wine category.

Synopsis

The Austrian Wine market will register higher growth in both value and volume terms during 2014-2019 in comparison to 2009-2014.The market is led by Still Wine in terms of market share as well as CAGR growth forecast for 2014-2019. Wegenstein and Henkell Trocken are among leading Wine brands in the Austrian market.

Reasons to Buy

This overview of the consumer and market dynamics of the Austrian Wine sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Austria Wine market

Historical and projected consumption in the Austria Wine market

Degree of trade up/down-trade in the Austria Wine market

Market volume of Austria Wine by category

Historical and project market value of Austria Wine by category

Winners and losers in the Austria Wine market

Average category level pricing in the Austria Wine market

Segment share of the category and change in market share in the Austria Wine market

Retail Landscape and Key Distribution Channels

Leading retailers in the Austria food market

Leading distribution channels in the Austria Wine market

Leading distribution channels by category in the Austria Wine market

Packaging

Austria Wine market by type of packaging

Austria Wine market by type of packaging closure/outer

Austria Wine market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Austria Wine market

Private label performance compare to national brands in the Austria Wine market

Leading brands in the Austria Wine market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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wegenstein

Lenz Moser-Others

Zweigelt

lenz moser

storch

Kremser Schmidt

Henkell Trocken

Martini

Schlumberger

Kupferberg Gold

Hochriegl

Goldeck

servus

REWE Group

ALDI Sud

SPAR

Wine, Still Wine, Sparkling Wine, Fortified Wine, Market Research Report, Business Intelligence, Consumer Insight


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