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Consumer and Market Insights: Wine Market in the Belgium

Consumer and Market Insights: Wine Market in the Belgium


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Executive Summary

The Consumer and Market Insights: Wine Market in Belgium report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings

Belgiums Wine market is forecast to grow in both value and volume terms during 2014-2019

Of the three Wine categories analyzed, Still Wine will remain the largest while Sparkling Wine will be the fastest growing category, registering a CAGR of 4.6% during 2014-2019

Hypermarkets & Supermarkets is the leading distribution channel in the Wine market in 2014.

The use of Bottle containers for packaging Wine is forecast to grow at a CAGR of 2.4% during 2014-2019, led by its high usage in the Fortified Wine and Sparkling Wine categories.

Use of glass packaging will increase in Belgiums Wine market during 2014-2019

Experience Seeking and Quality Seeking are the most influential factors contributing to Wine market growth

Synopsis

The report on the Wine sector in the Netherlands provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Still Wine, Sparkling Wine and Fortified Wine with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Belgium Wine market

Historical and projected consumption in the Belgium Wine market

Degree of trade up/down-trade in the Belgium Wine market

Market volume of Belgium Wine by category

Historical and project market value of Belgium Wine by category

Winners and losers in the Belgium Wine market

Average category level pricing in the Belgium Wine market

Segment share of the category and change in market share in the Belgium Wine market

Retail Landscape and Key Distribution Channels

Leading retailers in the Belgium food market

Leading distribution channels in the Belgium Wine market

Leading distribution channels by category in the Belgium Wine market

Packaging

Belgium Wine market by type of packaging

Belgium Wine market by type of packaging closure/outer

Belgium Wine market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Belgium Wine market

Private label performance compare to national brands in the Belgium Wine market

Leading brands in the Belgium Wine market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

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Report can be shared by unlimited users within one corporate location, e.g. a regional office

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Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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Hardys

Martini Brut

Veuve-Clicquot

Nicolas Feuillatte

Mateus

Pommery

Mumm

Belgium, Wine, Still Wine, Sparkling Wine, Fortified Wine, White Wine, Red Wine, Rose Wine, Champagne, Cava, Prosecco, Vermouth, Sherry, Madeira, Port, Distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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