Consumer and Market Insights: Wine Market in Bulgaria

Consumer and Market Insights: Wine Market in Bulgaria

  • Products Id :- CS2025MF
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  • Pages: 38
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Executive Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Bulgarias Wine sector. This allows for the rapid identification of key growth opportunities across major Wine categories and their packaging.

Key Findings

Rising GDP per capita and low inflation rate will have a positive effect on consumption of Consumer Packaged Goods in Bulgaria.

The Still Wine category dominated the volume consumption in Bulgarias Wine market.

Food & Drinks Specialists is the leading distribution channel for all categories in Bulgarias Wine market.

Glass is the predominantly used packaging material in the Wine market.

Telish is the leading brand in the Still Wine category.


Bulgarias Wine market will register higher growth in value during 2014-2019 in comparison to 2009-2014.The market is led by Still Wine in terms of market share as well as CAGR growth forecast for 2014-2019. Telish and Martini are among leading Wine brands in Bulgarias market.

Reasons to Buy

This overview of the consumer and market dynamics of Bulgarias Wine sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.

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Ken Research
Ankur Gupta, Head Marketing & Communications



Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Bulgaria Wine market

Historical and projected consumption in the Bulgaria Wine market

Degree of trade up/down-trade in the Bulgaria Wine market

Market volume of Bulgaria Wine by category

Historical and project market value of Bulgaria Wine by category

Winners and losers in the Bulgaria Wine market

Average category level pricing in the Bulgaria Wine market

Segment share of the category and change in market share in the Bulgaria Wine market

Retail Landscape and Key Distribution Channels

Leading retailers in the Bulgaria food market

Leading distribution channels in the Bulgaria Wine market

Leading distribution channels by category in the Bulgaria Wine market


Bulgaria Wine market by type of packaging

Bulgaria Wine market by type of packaging closure/outer

Bulgaria Wine market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Bulgaria Wine market

Private label performance compare to national brands in the Bulgaria Wine market

Leading brands in the Bulgaria Wine market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


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Martini dry brut

Martini Rose

Juve & Camps


Krista Classic

Mont Royal

Balkan Crown



No Mans Land

Domain Menada

Domain Peshtera

Domaine Boyar


Chateau Karnobat




Han Krum



Santa Sarah










Chardonnay Pomorie

Villa Yambol



Wine, Still Wine, Sparkling Wine, Fortified Wine, Market Research Report, Business Intelligence, Consumer Insight

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