Consumer and Market Insights: Wine Market in Denmark

Consumer and Market Insights: Wine Market in Denmark

  • Products Id :- CS2031MF
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  • Pages: 41
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Executive Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Denmarks Wine sector. This allows for the rapid identification of key growth opportunities across major Wine categories and their packaging.

Key Findings

The Wine market is forecast to register marginal higher growth in value terms during 2014-2019 compared to 2009-2014

Still Wine category is the largest category both in value and volume terms, while Fortified Wine is forecast to register fastest growth in value terms during 2014-2019 in the Danish Wine market.

Food & Drinks Specialists account for the majority of sales in Denmarks Wine market.

Glass is the most commonly used packaging material in the Danish Wine market.

Martini Bianco, Rozes, and Drostdy-Hof are the leading brands in the Wine market in Denmark.


Increasing GDP per capita will help in boosting demand for Wine in Denmark. Still Wine is the largest category by both value and volume. Fortified Wine is the only category that will register positive growth in both value and volume terms. The Fortified Wine category is forecast to register fastest growth by value, while the Sparkling Wine category is forecast to witness fastest growth in terms of volume in the market.

Reasons to Buy

This overview of the consumer and market dynamics of Denmarks Wine sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.

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Ken Research
Ankur Gupta, Head Marketing & Communications



Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Denmark Wine market

Historical and projected consumption in the Denmark Wine market

Degree of trade up/down-trade in the Denmark Wine market

Market volume of Denmark Wine by category

Historical and project market value of Denmark Wine by category

Winners and losers in the Denmark Wine market

Average category level pricing in the Denmark Wine market

Segment share of the category and change in market share in the Denmark Wine market

Retail Landscape and Key Distribution Channels

Leading retailers in the Denmark food market

Leading distribution channels in the Denmark Wine market

Leading distribution channels by category in the Denmark Wine market


Denmark Wine market by type of packaging

Denmark Wine market by type of packaging closure/outer

Denmark Wine market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Denmark Wine market

Private label performance compare to national brands in the Denmark Wine market

Leading brands in the Denmark Wine market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

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Amka as

Bacardi Limited

Davide Campari-Milano S.p.A.

Diageo Plc

Harvey & Son (Lewes) Ltd

Henriques & Henriques-Vinhos, Sa

just as, hans

maxxium as

muscat de rivesaltes

Pernod Ricard S.A.

r&b spa

sobieski sp

Sogevinus-Fine Wines SA


brut dama

Castillo Perelada SA

caves martin zahn a ribeauville

Caves Primavera, SA.

dopff au moulin

Freixenet (Dws) Ltd

LVMH Mot Hennessy Louis Vuitton S.A.

NV Fratelli Cella

Trinchero Family Estates

Accolade Wines

Altia Corporation

Baron Philippe de Rothschild SA

Casella Wines Pty Ltd.

Castel Group

Constellation Brands, Inc.

Distell Group Limited

E. & J. Gallo Winery

Groupe Val D'Orbieu

Jose Maria da Fonseca, Vinhos SA

Kwv Holdings Ltd

Miguel Torres Sa

Paul Fir

Selaks Wines

Trapiche Argentina

Treasury Wine Estates Vintners Limited

Trivento Winery

Via Concha Y Toro S.A.

Via Cono Sur S.A.

Vina Maipo

vina montgras

Via San Pedro Tarapaca S.A.

Vina Santa Rita SA

Vina Undurraga


winecorp sa

Wine, Still Wine, Sparkling Wine, Fortified Wine, Market Research Report, Business Intelligence, Consumer Insight

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