This report brings together consumer insight and market data to provide a comprehensive brief of Greeces Wine sector. This allows for the rapid identification of key growth opportunities across major Wine categories and their packaging.
The current economic crisis in Greece continues to affect the consumer goods market in the country.
The Still Wine category dominated the volume consumption in Greeces Wine market.
Food & Drinks Specialists is the leading distribution channel for all categories in Greeces Wine market.
Glass is the predominantly used packaging material in the Wine market.
Kourtaki is the leading brand in the Still Wine category.
Greeces Wine market will register low growth in value during 2014-2019 in comparison to 2009-2014.The market is led by Still Wine in terms of market share as well as CAGR growth forecast for 2014-2019. Kourtaki and Martini are among leading Wine brands in Greeces market.
Reasons to Buy
This overview of the consumer and market dynamics of Greeces Wine sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.
Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures-Key Takeouts
Market value and volume for the Greece Wine market
Historical and projected consumption in the Greece Wine market
Degree of trade up/down-trade in the Greece Wine market
Market volume of Greece Wine by category
Historical and project market value of Greece Wine by category
Winners and losers in the Greece Wine market
Average category level pricing in the Greece Wine market
Segment share of the category and change in market share in the Greece Wine market
Retail Landscape and Key Distribution Channels
Leading retailers in the Greece food market
Leading distribution channels in the Greece Wine market
Leading distribution channels by category in the Greece Wine market
Greece Wine market by type of packaging
Greece Wine market by type of packaging closure/outer
Greece Wine market by type of packaging, forecasted
Brand and Private Label Share
Penetration of private label, by categories, in the Greece Wine market
Private label performance compare to national brands in the Greece Wine market
Leading brands in the Greece Wine market by category
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