Consumer and Market Insights: Wine Market in Greece

Consumer and Market Insights: Wine Market in Greece

  • Products Id :- CS2036MF
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  • Pages: 38
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Executive Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Greeces Wine sector. This allows for the rapid identification of key growth opportunities across major Wine categories and their packaging.

Key Findings

The current economic crisis in Greece continues to affect the consumer goods market in the country.

The Still Wine category dominated the volume consumption in Greeces Wine market.

Food & Drinks Specialists is the leading distribution channel for all categories in Greeces Wine market.

Glass is the predominantly used packaging material in the Wine market.

Kourtaki is the leading brand in the Still Wine category.


Greeces Wine market will register low growth in value during 2014-2019 in comparison to 2009-2014.The market is led by Still Wine in terms of market share as well as CAGR growth forecast for 2014-2019. Kourtaki and Martini are among leading Wine brands in Greeces market.

Reasons to Buy

This overview of the consumer and market dynamics of Greeces Wine sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.

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Ken Research
Ankur Gupta, Head Marketing & Communications



Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Greece Wine market

Historical and projected consumption in the Greece Wine market

Degree of trade up/down-trade in the Greece Wine market

Market volume of Greece Wine by category

Historical and project market value of Greece Wine by category

Winners and losers in the Greece Wine market

Average category level pricing in the Greece Wine market

Segment share of the category and change in market share in the Greece Wine market

Retail Landscape and Key Distribution Channels

Leading retailers in the Greece food market

Leading distribution channels in the Greece Wine market

Leading distribution channels by category in the Greece Wine market


Greece Wine market by type of packaging

Greece Wine market by type of packaging closure/outer

Greece Wine market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Greece Wine market

Private label performance compare to national brands in the Greece Wine market

Leading brands in the Greece Wine market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


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Vin Doux


Wine, Still Wine, Sparkling Wine, Fortified Wine, Market Research Report, Business Intelligence, Consumer Insight

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