Consumer and Market Insights: Wine Market in Hong Kong

Consumer and Market Insights: Wine Market in Hong Kong

  • Products Id :- CS2037MF
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  • Pages: 41
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Executive Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Hong Kongs Wine market. This allows for the rapid identification of key growth opportunities across major Wine categories and their packaging.

Key Findings

Hong Kongs Wine market is forecast to decline both in value and volume terms during 2014-2019.

The Fortified Wine category is forecast to register fastest growth in value terms during 2014-2019.

On Trade transactions account for majority of sales in all categories in the Wine market in Hong Kong.

Glass is the predominantly used packaging material in the Wine market in Hong Kong.

Concha Y Toro, Taylors and Martini are the leading brands in the Wine market in Hong Kong.


The Hong Kong Wine market will decline both in value and volume terms during 2014-2019. Still Wine is the most consumed Wine whereas Fortified Wine is the fastest growing category in both value and volume terms. On-trade sales accounts for majority of Wine sales in the country.

Reasons to Buy

This overview of the Wine Market in Hong Kong allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

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Ken Research
Ankur Gupta, Head Marketing & Communications



Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Hong Kong Wine market

Historical and projected consumption in the Hong Kong Wine market

Degree of trade up/down-trade in the Hong Kong Wine market

Market volume of Hong Kong Wine by category

Historical and project market value of Hong Kong Wine by category

Winners and losers in the Hong Kong Wine market

Average category level pricing in the Hong Kong Wine market

Segment share of the category and change in market share in the Hong Kong Wine market

Retail Landscape and Key Distribution Channels

Leading retailers in the Hong Kong food market

Leading distribution channels in the Hong Kong Wine market

Leading distribution channels by category in the Hong Kong Wine market


Hong Kong Wine market by type of packaging

Hong Kong Wine market by type of packaging closure/outer

Hong Kong Wine market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Hong Kong Wine market

Private label performance compare to national brands in the Hong Kong Wine market

Leading brands in the Hong Kong Wine market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

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Bacardi Limited

Davide Campari-Milano S.p.A.

Gonzalez Byass S.A.

Gh Martel & Co, Le Groupe

LVMH Mot Hennessy

Louis Vuitton S.A.

Pol Roger

Taylor, Fladgate & Yeatman-Vinhos, S.A.

Accolade Wines

Adet Sewerd

Banfi Products Corp

Bodega Chandon Argentina S.A.

Cabernet Sauvignon

Cape Mentelle Vineyards

Casella Wines Pty Ltd.

Chardonnay Wine

Cloudy Bay Vineyards Ltd

Columbia Crest Winery

Constellation Brands, Inc.

E. & J. Gallo Winery

Green Point

J Moreau & Fils

Jean-Pierre MOUEIX

Jim Barry Wines Pty Ltd

Les Grands Chais de France

Michel Laroche

Nihonsakari Co.,Ltd.

Oyster Bay Wines

Pernod Ricard S.A.

Robertson Winery

Treasury Wine Estates Vintners Limited

Tyrrells Wine

Vasse Felix

Via Concha Y Toro S.A.

Via San Pedro Tarapaca S.A.

Still Wine, Sparkling Wine, Fortified Wine, Market Research Report, Business Intelligence, Consumer Insight

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