Consumer and Market Insights: Wine Market in New Zealand

Consumer and Market Insights: Wine Market in New Zealand

  • Products Id :- CS2048MF
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  • Pages: 41
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Executive Summary

This report brings together consumer insight and market data to provide a comprehensive brief of New Zealands Wine market. This allows for the rapid identification of key growth opportunities across major Wine categories and their packaging.

Key Findings

New Zealands Wine market is forecast to register positive growth in both value and volume terms during 2014-2019.

New-Zealands Wine market registered a fluctuating growth in US dollar terms due to fluctuating exchange rates during 2009-2014.

Still Wine has the highest volume share in New Zealands Wine market in 2014.

The Sparkling Wine category is forecast to register fastest growth in value terms during 2014-2019.

Hypermarkets & Supermarkets account for the majority sales in New Zealands Wine market.


New Zealands Wine market is forecast to register recovery during 2014-2019. Still Wine was the largest category by value in 2014 while Sparkling Wine will register fastest growth during 2014-2019. Hypermarkets & Supermarkets leads in the Wine distribution followed by the On-trade sales.

Reasons to Buy

This overview of the Wine market in New Zealand allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

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Ken Research
Ankur Gupta, Head Marketing & Communications



Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the New Zealand Wine market

Historical and projected consumption in the New Zealand Wine market

Degree of trade up/down-trade in the New Zealand Wine market

Market volume of New Zealand Wine by category

Historical and project market value of New Zealand Wine by category

Winners and losers in the New Zealand Wine market

Average category level pricing in the New Zealand Wine market

Segment share of the category and change in market share in the New Zealand Wine market

Retail Landscape and Key Distribution Channels

Leading retailers in the New Zealand food market

Leading distribution channels in the New Zealand Wine market

Leading distribution channels by category in the New Zealand Wine market


New Zealand Wine market by type of packaging

New Zealand Wine market by type of packaging closure/outer

New Zealand Wine market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the New Zealand Wine market

Private label performance compare to national brands in the New Zealand Wine market

Leading brands in the New Zealand Wine market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


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Harvey & Son (Lewes) Ltd

3 stones winery

Accolade Wines


Brown Brothers Milawa Vineyard Pty Ltd

Cloudy Bay Vineyards Ltd

Davide Campari-Milano S.p.A.

Deutz Marlborough Cuvee

Distell Group Limited

Henkell & Co. Sektkellerei Kg

lion-nathan NZ

LVMH Mot Hennessy

Louis Vuitton S.A.

morton estate

no 1 family estate

one tree hill vineyards

Oyster Bay Wines

Pernod Ricard S.A.

peter lehmann winery

seppelt wines

shingle peak winery

te hana

Treasury Wine Estates Vintners Limited

villa maria estate

waipara hills

whale point

allan scott family winemakers

alpha domus ltd

ara wines

boundary vineyards

Casa Vinicola Zonin

Constellation Brands Inc.

Coopers Creek Vineyard

corbans wines

delegats wine estate


esk valley estate

gibsston valley wines

giesen wines ltd

goldridge estate

grove mill

gunn estate

jane brook estate wines

kim crawford wine

lawsons dry hills

lohr estates

man o war vineyards

marisco vineyards ltd

martinborough vineyard

matua valley wines

mcwilliams harwood estate winery

Mt Difficulty Wines

mud house wines

ngatarawa wines

rabbit ranch wines

rockburn vineyard

sacred hill wines

saint clair family estate

seifried estate winery

selaks wines

sileni estates


Sogrape Vinhos S.A.

stockade hill

the brookland valley winery

the peoples wine


Vidal Estate


VOK Beverages pty ltd

Waiheke island of Wine

waihopai river vineyard ltd

whitecliff wines

wild rock wine company

wild south wines

wither hills vineyards

yealands estate

Still Wine, Sparkling Wine, Fortified Wine, Market Research Report, Business Intelligence, Consumer Insight

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